How to choose the best email software for your business

Posted by Christin on November 24, 2019

Only a handful of contemporary businesses don’t use email as a tool for communication and promotion. It is not only widespread but also extremely productive as 60% of consumers claim that email marketing influences them to make a purchase.

According to marketing experts at Aussie Writings, you can hardly manage hundreds or thousands of emails single-handily, which means you need to choose email software that fits your business the most. In this article, we will show you how to pick the best email software for your company.

What you need to know about email software

Email campaigns have a median ROI of 122%, which is more than 4 times higher than other marketing formats. This means that software well-chosen can skyrocket your marketing. However, keep in mind that each platform has distinct features that make it more or less appropriate for your industry. Here is what you need to know about it:

  • Delivery: The key role of email software is to make sure that your messages don’t end up in spam folders.
  • Manage contacts: Segmented emails generate higher open and click-through rates than campaigns sent to all users.
  • Integration with CRM: If you are using customer relationship software, it is important to choose email platform which integrates with it.
  • Mobile friendly: Over 60% of email opens occur on mobile, compared to 15% on desktop and 24% in a webmail client. For this reason, you must be able to design mobile-friendly messages.
  • Response Handling: Automated responses are mandatory,
  • Track performance: You have to analyze the efficiency of emails to change and improve marketing strategy whenever necessary.

Top 7 email software solutions

Now that you’ve learned the basic qualities of email software, it is time to see the best options currently available. Let’s check out top 7 email software choices:

  • Mailbird

Mailbird is a Windows-based email management tool that helps companies to operate multiple accounts easily. Marketers mostly use a separate email account for each campaign, so it is getting more difficult over time to handle all of them simultaneously. Mailbird creates a unified inbox, allowing you to integrate calendar apps and customize the appearance. It comes with built in apps like Facebook, Twitter, WhatsApp, Dropbox, and many more.

Mailbird is a simple and intuitive email management solution, which makes it perfect for beginner-level activities.

  • Hiri

Hiri was designed mainly to serve business users who need to manage multiple accounts. It’s built to work with the Microsoft email ecosystem, which includes mail, contacts, calendar, and tasks. It helps you remove the clutter from your inbox and easily navigate through the important messages.

Hiri makes it really easy for you to compose messages, since it doesn’t include any fancy formatting features in the Compose window. The to-do list and calendar features will certainly help you manage your email campaign better.

The only disadvantage of this tool is that it only supports Microsoft-based email. We’d love to see a more versatile version of it.

  • eM Client

EM Client is another full-featured email client. It’s similar to Hiri, since it also includes the calendar and tasks features. However, it also provides a chat feature, so it makes it easy for you to communicate with anyone from your team without the need to compose an entire message.

You can easily migrate messages form Gmail and other email providers. The best part is that you get extra features, such as delayed send, automatic translation, and encryption.

  • Spam Titan

Dealing with corporate email would be much easier if you didn’t have to deal with spam, wouldn’t it? Spam Titan makes that possible. This is not a classic email management tool, but it can definitely take place in your daily emailing practices. It will block over 90% of spam and various threats, such as phishing attempts, malware, illicit content, and more.

  • Trove

Trove helps you use a company’s email to its full potential. There, you’ll find many contacts that you’re not using well. Maybe your next customer, corporate partner or star employee is in there; you just need to find them.

This tool will find meaningful relationships between your contacts, so you can use that information to make professional connections. You can search through your inbox using name or title, tags, or archetypes. If, for example, you search for “writers we know in Chicago, Trove will help you find them. These people are already in your contacts, so it will be easy to start a conversation based on your history.

  • Boxer

This is another management tool that combines your email, calendar, and contacts. You can integrate it with Gmail, Yahoo, iCloud, Office 365, Exchange, and Outlook.

Boxer makes emailing easier through suggested email replies, predictive folder organization, and easy calendar sharing.

  • Front

Front helps you get all your emails, teammates, and app in a convenient collaborative environment. When an entire team is involved in the marketing campaign, sending messages back and forth to different teammates can be a hassle.

With Front, you can manage the assignments and make the email communication within the team much more efficient.

Takeaways

We’ve seen that email software can make or break your marketing strategy depending on the platform you choose and how it resonates with the business you are running. To make it all even simpler, we will show you the most important conclusions from our post:

  • Email campaigns have by far the highest ROI
  • Each platform is different
  • You need to know software features before making a decision
  • Pick one of the most popular and reliable options

Did you already make your choice?


Christin

Christin

PR & Media Relations Supporting the team by communicating Mailbird and its great features to existing and potential users and media.

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