Business Insights
How to choose the best email software for your business
Only a handful of contemporary businesses don’t use email as a tool for communication and promotion. It is not only widespread but also extremely productive as 60% of consumers claim that email marketing influences them to make a purchase. According to marketing experts at Aussie Writings, you can hardly manage hundreds or thousands of emails single-handily, which means you need to choose email software that fits your business the most. In this article, we will show you how to pick the best email software for your company. What you need to know about email software Email campaigns have a median ROI of 122%, which is more than 4 times higher than other marketing formats. This means that software well-chosen can skyrocket your marketing. However, keep in mind that each platform has distinct features that make it more or less appropriate for your industry. Here is what you need to know about it: Delivery: The key role of email software is to make sure that your messages don’t end up in spam folders. Manage contacts: Segmented emails generate higher open and click-through rates than campaigns sent to all users. Integration with CRM: If you are using customer relationship software, it is important to choose email platform which integrates with it. Mobile friendly: Over 60% of email opens occur on mobile, compared to 15% on desktop and 24% in a webmail client. For this reason, you must be able to design mobile-friendly messages. Response Handling: Automated responses are mandatory, Track performance: You…
Social Media Content Guide: How To Write Effective Content in 2019
There’s no point in writing social media content that no one will read. Writing effective social media content is quite easy once we grasp a couple of tips. Approximately 40% of the world’s population has internet access, attracting even a small percentage of that with your content will be invaluable to you. Here’s a list of steps that will guide you write compelling content: 1. Have a Niche What topics will your content be based on? Before you can shift your focus to writing social media articles, its best to identify which fields you’re knowledgeable in and can comfortably write content on. Importantly, identify a niche and stick to it. Whenever we publish articles on topics that we are not conversant in, chances are that we will have too much irrelevant content, not forgetting misguiding information that may cost us our audience. You don’t have to be a ‘jack of all trades,’ chose your niche and let that be your identity. 2. Know Your Audience Do you know your audience? Can you define the persona of your prospective reader? These are among the many important questions regarding your audience that will dictate the nature of your content. Content for an older audience will, of course, be entirely different from that for young adults or kids. This distinction will be crucial in writing effective social media content. Knowing your audience will guide you to write content that’s tailored specifically to them. Otherwise, writing content without a target audience in mind will…
Effective Ways to Target Customers Using Email Marketing in 2019
Email marketing is when companies target large markets by sending commercial messages through the electronic mail. When an effective strategy is put in place, successful email marketing leads to brand awareness, customer loyalty, and highly personalized content. In its broadest sense, it is mainly used for the purpose of enhancing the customer-business relationship. In the following article we will describe some effective ways to target customers using email marketing. An effective email marketing campaign and strategy can beguile potential prospects, leads, and consumers, concurrently increasing the return on investment of the business. Attractive headline The only way content can stimulate sales is when it is visible. It can only be seen when it is opened and it can only be opened when it is attractive. A good headline can bring forth positive rewards. According to Taylor Glass, CMO of SolidEssay, consumer behavior is dependent on the attention a tag line sends across. A certain amount of attention is necessary for information to be perceived for it to activate people’s senses. Based on research, 47% of people select the emails they open or not, depending on the subject line. Crafting attractive headlines should be grounded on the ability of the content to meet the consumers’ needs. The subject line should communicate the functionality of the message and drive curiosity and urgency to potential clients. The headline should be short, language-friendly, concise and personalized. Implementing consumerism tactics in emails in the consumer-driven world is one of the ways to boost any business.…
10 Thank You Email Samples to Wow Your Interviewers in 2019
For the first few minutes after an interview, you feel relieved and proud all at once. The hard part is over–the actual interview–but now comes the dreaded wait. Did you nail it, and get the job? Or did they hire someone else? Don’t let this anxiety over the response stop you from positioning yourself as a better candidate. An interview follow up message is key to that venture, so make sure a thank you email after the interview is on your to-do list! Here is a comprehensive list of interview thank you emails. Feel free to use them word-for-word, or just the general feel of the wording. Either way, they will provide a great idea of how to write a great follow up email! 10 Sample Thank You Emails After Interview General Follow Up Email After Interview Dear Mrs. Carlisle, It was a pleasure meeting you today. Thank you so much for taking the time to interview me! I truly believe my background as an app developer, and the prosperity of the app I personally developed, ThymeCrunch, really set me up for success at The Develapp company. Looking forward to hearing from you. I hope you have a wonderful day! Cheers, Alan Cho Share a Mutual Interest Dear Ms. Lee, It was wonderful meeting you today, and I really appreciate you setting aside time to interview me. I’m very excited to be considered for the junior actuarial position, in addition to all of the potential opportunities the company presents! It was lovely…
8 Best Email Design Practices to Consider in 2019
Each day people and organizations send more than 260 billion email messages. As a marketer or vendor that means you need an edge to stand out from the billions. Before you write one word or spend one second on the email design, identify and study your target audience. You need to know who you’re trying to reach before you begin communicating. Also, use a good email analytics program. You’ll gain important information and feedback like who opened the email piece, when they read it, what they clicked on, how many recipients opened it and what device type they used. This information lets you further optimize your email design. Following industry best email design practices allows you to standout without gimmicks or expense. You provide quality content presented in an attractive easy to read manner that loads well on any device. You can break that down into eight digestible practices to adhere to that make email creation even easier. 1. Use Email Templates Start your foray into best email design practices with the most basic clever design tip for any document type. Use a well-designed template. If you find the offerings of Microsoft Word limiting, try searching online. If you use an e-mail marketing service like Mailchimp, you’ll have access to personalized templates there. Most email marketing services provide you with guidelines on comprising suitable out of office messages offer you the possibility to generate your own templates for each occasion. If you are using an email client like Mailbird, for example, the option…
7 Emails to Send Out on an Automated Basis in 2019
E-commerce has taken over a large portion of global sales in the last decade. More than half of all Americans prefer to shop online, threatening to completely ruin the traditional model of brick-and-mortar stores. This is also the reason why e-commerce marketing is becoming more and more important recently, while email advertising plays a crucial role in that regard. With more than 2.5 billion email users worldwide, this channel of promotion has the power to reach global audiences almost instantly. It provides brands with a gigantic sales potential, especially bearing in mind the low-cost nature of email campaigns. That’s exactly why some of the most popular brands around the globe invest extra budgets into this type of content creation. However, marketing specialists at Assignmenthelper.com.au claim that each company, regardless of its size, can come up with a lucrative email strategy with only a little bit of planning and niche analysis. They put the biggest emphasis on email automation, the model which enables companies to share promotional messages with millions of users simultaneously. Today, almost 50% of businesses use some form of email automation. Not only that the automation makes email marketing faster but it also skyrockets sales and profit. Recent studies revealed that automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. Brands no longer wonder whether to accept this kind of online marketing or not. Instead, they are trying to figure out the best way to utilize email marketing.…
13 Tricks to Build an Awesome Brand Using a Podcast in 2019
The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs. The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos. The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…
119 Facts You Need To Know About Email Marketing in 2019
In the age of modern email marketing, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion. But what kind of email marketing strategy works best? Not only do you need to know the best time and day when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate. Personalize Your Emails It has been proven that emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%. That’s a lot for just one simple tweak! Segment Your Email List Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets. For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns. Include Offers and Incentives With so…
The Top 3 Small Businesses Email Providers in 2019
As a small business owner, you probably have many tasks and obligations on your plate. Each of these responsibilities can have an impact on your business in one form or another. That is why gathering accurate and crucial information on the proper subject can help you make an informed decision. If you’re thinking about which email provider is the best pick for your company, you came to the right place. In order to make the selection process more manageable, we have prepared a short analysis of the top three small businesses email providers. For all free or low-cost business email providers there, Mailbird is also a great low-cost option for desktop email clients as this is one of the main reasons why existing businesses choose Mailbird over the competition! Choosing the right email provider can be an extremely crucial decision, especially if your business has the potential for scalability or if you’re working in the digital field. Because every small company has different needs, size and end-goals, what might work for one business can be utterly wrong for another. With that in mind, we urge you to make a quick analysis of your own and identify your company’s email requirements before making a choice. The three highly efficient email providers that filled a spot on our list are: Google G Suite (Google’s Apps for Work) Microsoft Office 365 (Outlook) Zoho In each of the following sections, you will see that we start out with…
A Thorough Review of Amazon Simple Email Service
Amazon.com, Inc. was founded by one of the great tech entrepreneurs of our time, Jeff Bezos on July 5, 1994, in Seattle. Today, 24 years later, Amazon is a technological giant with over $4.106 billion operating income, available worldwide and holding the title for the largest Internet retailer in the world (according to revenue). Amazon started as an online bookstore and evolved into one of the most significant electronic commerce and cloud computing companies on the market. One of their last products in the field of corporate email accounts is the Amazon Simple Email Service. For all free or low-cost business email providers there, Mailbird is also a great low-cost option for desktop email clients as this is one of the main reasons why existing businesses choose Mailbird over the competition! Before we go into the subject of Amazon Web Services, let’s give you a few more facts about how amazing the Amazon company is: Amazon is the second most valuable public company in the world after Apple. Amazon is the largest Internet company by revenue in the world. Amazon is the second largest employer in the United States after Walmart. Pricing strategies might have helped a lot in their journey but this is another topic for another post. The Amazon Simple Email Service is part of the Amazon Web Services (AWS), which is a subsidiary of Amazon (parent company) that provides on-demand cloud computing platforms. What are cloud computing platforms? This technology allows users to…