Managing your enterprise’s corporate email the right way

Posted by Viola Eva on August 25, 2018

Viola Eva

Viola Eva

SEO Consultant from Flow SEO

Published on August 25, 2018

Approximately 74 trillion emails are sent every year, with 1.8 million more emails sent in 2017 and expected furthered growth in 2018 (281 billion emails per day). These numbers were taken out of the Communicator Email Benchmark Report for 2017 and the Radicati Group Email Statistics Report for 2018. The reason we are providing you with these statistics is to show you how vital managing your enterprise’s corporate email is in today’s fast-paced business world.


For all free or low-cost business email providers there, Mailbird is also a great low-cost option for desktop email clients as this is one of the main reasons why existing businesses choose Mailbird over the competition!


In this article, we are going to provide you with information on two crucial subjects regarding email management:


  1. Choosing an enterprise email service provider
  2. Selecting an email client


Each business is different, which is why we will feature the best options available to you on the market today. You can read our short analysis and make an informed decision. Additionally, we are going to explain in detail the benefits you can reap for your company when you’re using an adequate email client.


Find the best enterprise email service provider for your business


Emails are the core of business communication and discovering the best enterprise email service provider can change the way you conduct business. However, finding the right email service provider is not an easy task. There are many picks on the market, and all of them are offering similar features. That’s the reason why we decided to inform you about the top two possible options for email providers in the business community.


The first one is the front-runner that dominated the enterprise’s corporate email scene since it was introduced on the market, and that’s Google’s G Suite. It was developed as an answer to the famous Microsoft’s Outlook, our second pick, and the G Suite delivered on almost every front. There are three price packages that you as a company owner can choose from, and the basic one begins at $5 per month. You will get full integration of the most used business tools, complete import of your other inboxes, large storage in the Google Drive with the incredibly useful Google docs and 24/7 support, to mention a few of the positives. G Suite is undeniably providing an excellent service as a good email for businesses.


Our second top choice for an email service provider is Microsoft’s Outlook. The best Outlook feature is the attachment size limitation, which goes up to 50MB. Furthermore, the size of the storage space in the inbox is 1TB, and as G Suite, it offers integration of all your other email accounts. The interface is simple and clean, which makes it very easy for users. One more useful feature that companies like are the app-based integrations. The price is set at $6.99 per month.

Additionally, if you’re searching for more options for an email service provider, you can take a look at:


  1. Yahoo Mail
  2. AOL Mail
  3. GMX
  4. Zoho Mail
  5. iCloud
  6. Protonmail



Manage your enterprise mail with an email client


Even a small investment in the right email client can be a game changer for a startup company or an evolved business that requires better email management. The goal is to make the process simpler, faster and more efficient, while at the same time eliminating the room for error.


Building a fruitful relationship with your clients and customers requires trust and timeliness. In any industry, a quick reply and the proper attention from your provider is appreciated above everything else when you’re a buyer. This is where the email client comes in to help you take care of your consumers in the best possible way.


The unified inbox feature gives you a preview of every email you receive in your enterprise email inbox. For example, an email client that features a unified inbox with colour indicators will provide you with an option to see which email comes from what account. This feature single-handedly can keep your inbox neat and organised, which will save your valuable time for more important daily tasks.


If the customers are happy with your service, the possibility for acquiring more grows exponentially and, as we said at the beginning of this section, quickly responding to their emails will make that happen. Nobody wants a slow reply, and emails are not an exception to that rule. According to DMA Insight, 99 percent of people using an email service check it daily, some even 70 times a day, especially if they’re waiting for a response.


Another feature any good email client should have that might come in handy is the snooze button. Yes, there is a snooze button for email. The snooze button is a de-facto representation of the “I’ll come back to it later” approach, but with a handy twist. This means that you can click on any email and snooze it for later, which will relocate the email into a snooze folder (not visible in the email client). Then at a specified time, by you, the same email will come back to your inbox, and you’ll be reminded that you have to work on it. This feature allows you to focus only on the urgent ASAP emails in your inbox.


Other helpful productivity features that an email client can provide for your business are:


  • Contacts Manager
  • Drag & Drop of Attachment
  • Degoo
  • Attachment Search
  • UnrollMe
  • Avatar Search
  • LinkedIn Lookup feature
  • Tagging Feature


In a study done in 2011 by Debra Meyerson at Stanford University called “E-Mail as a Source and Symbol of Stress”, it was found that the email inbox itself has become a symbol of anxiety and overload.


As a business owner, the last thing you would want is your enterprise mail to become a dreaded task for your employees. Furthermore, stressed people also tend to underperform at their jobs. The best approach would include making the work easier, flexible and faster for your team, and a well-organised inbox can help in that mission.



The most efficient email clients for enterprise email management


In this short analysis, we are going to focus on the three top-notch choices for email clients today, excluding G Suite and Outlook as we already discussed them above in the email provider section. Our picks are Airmail, Mozilla Thunderbird and Mailbird.

Airmail is a Mac email client, and it’s famous for being quick and responsive, which explains why it’s advertised as “lightning-fast email client for Mac.” The other thing Airmail is renowned for is the design of the interface and the polished, beautiful look of the dashboard. Some of the excellent features of this email client are Markdown support for composing messages, HTML side-by-side interface for writing emails, the task-based inbox approach and app integration to mention a few.

Mozilla Thunderbird is an easy email client to set up, and like all of the other Windows-based email clients, we describe here supports an unlimited number of email accounts. It’s a desktop service that allows you to keep a backup of all your emails and helps you with the management of your calls, meetings and other appointments because of its support for multiple calendars. However, the Mozilla Thunderbird email client has some of its key features rely on third-party extensions, and the interface is not very user-friendly in the beginning.

Mailbird is also a Windows-based email client that supports an unlimited number of email accounts with a thoughtfully designed interface that allows for easy navigation and intuitive understanding for beginners. Apart from the original productivity features that come with the email client like Contacts Manager,, Attachment Search and others, Mailbird offers full integration with almost all of the popular business and productivity apps from Slack to Asana. The list of features integrated into Mailbird is extensive because, as we said in the beginning, every company needs something slightly different. Some of the perks of using Mailbird are also the wide range of customisation options and the multi-language support (17 languages) that are available for each user.


Keeping up with the updates in enterprise email solutions


As your company grows, the technology you’re using has to grow with you. Otherwise, you might encounter unnecessary difficulties and technical problems that can damage your business. In the words of Microsoft: “Enterprise email accounts ensure that your email service becomes an extension of your communication strategy.” Besides, if you’re using an email service client, you want one that can keep up with you and the OS and Windows updates.


The email client you should choose for your business should be committed to the continuous upgrading and updating of its features and integrations. The app integration module is a necessary option for an email client that strives to be one of the best enterprise email solutions in the industry. A proficient email client would be fully integrated with the productivity apps your employees are using like Asana, Slack,, Todoist, Apper.In, Degoo, Google Apps and others.


Productivity apps are an integral part of any modern business community, and the email integration option will make everyone in your company more dynamic. Motivating people to stay connected or to respond to tasks faster is another smart way of boosting the overall efficiency of the staff.


Integration with productivity apps and the features of the email account itself are what defines how good an email client is and how beneficial it will be to you as a business owner. What your company needs is full integration and syncing between the email accounts and other business tools, so your employees can focus on the task at hand.


In the U.S., more than 85 percent of adults send or read emails, and this data can give you a pretty good picture of how essential emails are. Finding a high-quality email client that can help you manage your enterprise’s corporate email the right way should be at the top of your list.   


For all free or low-cost business email providers there, Mailbird is also a great low-cost option for desktop email clients as this is one of the main reasons why existing businesses choose Mailbird over the competition!


Viola Eva

Viola Eva

SEO Consultant from Flow SEO

Published on August 25, 2018


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