Effective Inbox Management: Are You Using the Right Email Tools?

Posted by Anastasia Kryzhanovska on July 22, 2020

Effective Inbox Management

Anastasia Kryzhanovska
Senior Content Manager

Anastasia is a content marketer and manager with a strong IT background, passionate about storytelling and SEO. She likes creating high-quality content and helping others develop their skills. Besides work, she loves traveling, extreme sports, and reading fantasy books.

Published on July 22, 2020

If you use your inbox actively, you likely get dozens of emails every day. And if you use an account for work-related purposes, that number is probably closer to a hundred. How do you deal with all that correspondence and not waste all your work time just on emails, especially when you are working from home during COVID-19? The quick answer is: you need inbox management tools to deal with emails effectively and spend your precious time productively rather than just juggling between multiple inboxes.

In this article, you will find out what is inbox management and seven different tools you can try out right now and incorporate into your personal best practices of online communication.

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What Is Inbox Management?

It is anything you do in your inbox, including reading and responding to emails, writing and sending emails, creating folders, and creating filters and using them to search for information — basically, using any feature your desktop or webmail client provides to manage and keep your inbox tidy.

Your inbox is a space for incoming email, which can include valuable information, receipts, and, sometimes, a lot of junk and which you go through many times a day. And if you haven’t tidied it in a while, it probably has more junk mail than any valuable information. Like any space, it needs a proper management system setup, so you won’t need to check the inbox as often throughout the day and there will be less junk to clear out.

How much of a problem is it? According to different statistics (like this one from Radicati), on average, employees receive anywhere from 80 to 100 emails daily with around 10% of that being spam mail. If you have only one personal account, while the amount of spam is probably the same, you probably receive a lot of newsletters and commercial emails with discounts and offers. So much so, it can be hard to distinguish emails from your bank, receipts, and software updates in all that pile of correspondence.

Do you need any training to deal with emails? No, you just need the right set of tools to optimize your email organization.

How Can You Benefit from Email Management Tools and Reach Inbox Zero?

How to benefit from inbox management

Some people work best in a state of disorganized mess, and maybe it’s possible when you have all the details of work in front of you, in physical form. If it’s emails we’re talking about, thousands of words can blur into a blob of communication clutter.

Inbox tools can transform wordy clutter right away and optimize the amount of time you spend processing email. They can also:

  • Decrease the number of times you need to check your inbox. If you have an organized system of email folders and rules that send emails to those folders, you can prioritize the email-related tasks and check your inbox only when you have time allotted for it.
  • Reduce the time you spend handling emails. Some tools automate the sending of emails, provide use analytics, and even help prioritize mail by snoozing incoming messages that can wait, ultimately saving you time.
  • Organize your inbox better. Even in personal use, you receive different types of correspondence. Email apps allow you to label these types and put them into folders so they don’t hang out in the inbox.
  • Declutter the pointless promo materials in your inbox. All the newsletters and other commercial emails you don’t even remember subscribing to can also be taken care of with the help of these tools.

That’s how handy email tools are in general. As for what benefits you get from using a particular app, let’s review some of them individually.

#1. Inbox Management — Mailbird

Inbox management with Mailbird

Mailbird is an email client that supports multiple email accounts and has several built-in and integrated features for optimizing your email management experience, maintaining productivity, saving time (e.g., canned responses), and reaching Inbox Zero at a no-stress pace.


  • Unified inbox. You can connect several accounts to one inbox to view all emails there or use functionality such as folders, filters, search, and others across all accounts.
  • Native inbox features:
    • Calendar. You can create events, schedule meetings, and use it as any other calendar — only this one is right in your email app and can open in a sidebar, so you can reply to emails while having your schedule handy. It also synchronizes with the events you’re invited to by other Mailbird users.
    • Search. Mailbird has simple search and advanced features that use operators to find what you need. For example, you can search by the subject line if you remember any of the words in it. On top of that, you can enable attachments and perform a search for them separately.
    • Folders. An essential organization feature that allows you to distinguish between different types of emails you receive.
    • Filters/rules. Another essential that can also save time and automate some email processes. For example, it allows you to select all emails from a particular email address and store them in a related folder, as well as create a rule to send all mail from that address into that folder automatically.
    • Send later. You can schedule emails to be sent at a more appropriate time.
    • Email tracking. This feature allows you to see if your email has been opened and by whom.
    • In-line reply. You can avoid missing an important question in an email by replying to it inline.
  • Multiple integrations. Mailbird has an extensive list of integrations, including FollowUp.cc, Unroll.me, and Moo.do, to help you get the best out of your email experience and connect to various communication and productivity tools.


The prices start at $3 per month for a personal package. There is also a trial period so you can try the app for free.

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#2. Task Management — Moo.do

Moo do task management tool

Moo.do is a great app to take your Gmail management to the next level. It combines a task manager, a calendar, and interactive drag-and-drop features to better organize your day.


  • Kanban boards. This task management functionality allows you to lay out your day in a more digestible way. You can customize and format the view however you want.
  • Outliner. You can outline your day or week and tag emails that relate to a particular item on the outline, such as more and less time consuming tasks.
  • Works offline. If the Internet connection is failing you, you can still use Moo.do in the offline mode.
  • Data encryption. Moo.do uses client-side encryption to make sure your data is protected.
  • Works only on Gmail. On the downside, this practical little tool works only with Gmail accounts.


  • Basic: free
  • Premium: starting at $4 per month

#3. Timed Reminders — Followup.cc

Followup.cc inbox management tool

Followup.cc is a handy tool if you send a lot of time-sensitive emails — for example, those that require you to (as the name rightly suggests) follow up with additional information or a reminder for the other person to keep in mind a crucial piece of info or simply reply.


  • Setting reminders. You can schedule a followup email that will remind the recipient of the original one.
  • Automatic followup. You can choose a template for the app to automatically follow up an email without your input.
  • Send later. You can schedule any email to be sent at a time that you deem appropriate.
  • Open tracking. You can tag emails to see if they were opened and by whom.


  • Starter: $18/month billed annually
  • Professional: $29/month billed annually
  • Salesforce edition: $40/month billed annually

Note that if you choose to pay monthly, the prices are slightly higher.

#4. Inbox Cleanup — Sanebox

Sanebox email tool

Sanebox is primarily an inbox cleaner that uses AI technology to sift through all your emails and sort them by their level of importance, effectively reaching the target of zero unread or unattended emails.


  • Smart filtering. Finds all the unimportant or promotional emails and sends them into a SaneLater folder so you can deal with them later.
  • One-click unsubscribe. It provides a folder where you can drag-and-drop emails you want to unsubscribe from. Sanebox will do that for you.
  • Snooze. You can send an email to sleep and have it appear at the top of your inbox later when you’re ready to deal with it.
  • Response tracking. You can tag an email with a time by which you expect the other person to reply to it, and the app will notify you if the recipient didn’t do that — a handy feature when you’re setting up a meeting.


  • Snack: $0.16 per day billed annually
  • Lunch: $0.27 per day billed annually
  • Dinner: $0.82 per day billed annually

Note that if you choose to pay monthly, the prices are almost twice as high.

#5. Email Use Analytics — EmailAnalytics

EmailAnalytics for a better email experience

EmailAnalytics is quite a straightforward name. The app facilitates tracking email productivity of your team members and sends you daily reports, which is one of the more underestimated inbox management best practices at work.


  • Real-time analytics. The reports are always up to date with fresh analytical data about email activity. The metrics include:
    • Sent/received
    • Email traffic
    • Average response time
    • Average word count
  • Team management. If you have a lot of people with different roles on the team, you can segment them into groups.
  • Works with G-suite only. A potential downside is that the tool only works with Gmail accounts.


The price is $5 per month for one user. There are discounts if you have more than five people on the team.

#6. Pipeline Management from the Inbox — Streak

Streak Chrome extension for inbox

Streak is a Chrome extension that helps you manage your pipeline from Gmail. It allows for customizing the pipeline to your needs. For example, Resume > Interview > Hired.


  • Pipeline autopilot. The app automatically captures data from your correspondence related to the pipeline.
  • Email tracking. You can see if someone has opened your message and even receive notifications about opens.
  • Thread splitter. You can create topical threads for a better inbox management.
  • Send later. You can schedule an email to be sent at a more appropriate time. For example, if the other person is in a different time zone.
  • It’s Gmail-only. Unfortunately, it only works with a Gmail account.


  • Free: If you just want to try it out, it is free with limited features.
  • Solo: $15 per month billed annually
  • Pro: $49 per month billed annually
  • Enterprise: $129 per month billed annually

Note that if you want to pay monthly, the rates are 20% higher.

Effective Inbox Management: Conclusion

If inbox management ever felt daunting for you, try connecting a few tools to make your time spent on email more productive; in addition, you can implement some email management tips. Some emails can be sent automatically, and some can be snoozed for later, and you certainly need a folder organization system to file different types of correspondence.

You can start by downloading Mailbird and trying out all the handy features for managing incoming and outgoing emails. And then connect it to various integrations to spruce up productivity. Feel free to contact or write to us if you have used any better tools then the listed ones.

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How do I manage my inbox?

You can start inbox management by learning all the features your webmail or desktop email client provides, as well as its available integrations. Start categorizing your emails automatically into folders by using different rules, and try out the Snooze button.

What does email inbox management mean?

It is anything you do to your inbox, including reading, writing, and sending emails, creating folders, creating filters, and searching for information with them — basically, using any feature your desktop or webmail client provides.

How do I declutter my email inbox?

You can declutter your inbox by using folders and creating filters for emails that are supposed to go there or filters for emails you want to delete. You can also connect an app to your inbox that will help you unsubscribe from newsletters in bulk.

How do I tame my email inbox?

Top three tips for taming your inbox:
1. Act on every email: read, archive, delete, label, snooze.
2. Use filters to deal with emails in bulk.
Unsubscribe from newsletters you don’t read, even if you intend to some day.

Anastasia Kryzhanovska
Senior Content Manager

Anastasia is a content marketer and manager with a strong IT background, passionate about storytelling and SEO. She likes creating high-quality content and helping others develop their skills. Besides work, she loves traveling, extreme sports, and reading fantasy books.

Published on July 22, 2020


8 thoughts on "Effective Inbox Management: Are You Using the Right Email Tools?"

  • Another feature that would be good would be able to add a note to received emails.
    eg Email arrives for account to be paid –
    attach a note as to the date and amount
    this account paid.

  • David Rich says:

    I’m still waiting for rules-based filtering. I’m still sticking with mailbird, but every now and then I get annoyed enough to go looking over the competition for an alternative because this essential feature is missing – I hope mailbird comes up with it before I find another option, because I do genuinely like most of what it offers, and I don’t really want to go through the migration process.

    • Eric Johansson says:

      I keep trying to use mailbird as well but the filtering is a big issue. My server backend uses zimbra. Zimbra has server-side filtering system which means I use the web client to access the underlying ZImbra features and only use mailbird for basic email functionality.

      It’s really a shame but it looks like the trade-off we have for email clients are either bare-bones commercial in which we pay for lack of features or feature full open source clients that aren’t supported any better than the commercial products.

  • Marek Wójcik says:

    Custom labels for emails – this absolutely MUST HAVE for effective inbox management. How long do I have to wait for this?

  • Using the Right Email Tools? Currently I am and it is not Mailbird!

    The missing “TOOL” is FILTERING.
    There seems to be a stead fast reluctance to add this “TOOL” to Mailbird.
    When Mailbird is enhanced to INCLUDE FILTERING, I am sure you will be well rewarded with new customers!

    • Christin Baumgarten says:

      Hey Al, thanks for your feedback we really appreciate it.Filtering is on the roadmap we will let everyone know, once we have a better idea on when it will be implemented. Thanks so much for your support and have a great weekend:-)

      • pathetic response… even if this were implemented, I would not switch… your chance passed months ago…

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