7 Tips to Improve Automated Email Marketing Workflow

Posted by Guest on August 25, 2020

Tips to improve email marketing workflow

Post Contributor

Published on August 25, 2020

Email marketing is an effective strategy for growing and developing your business. To have a successful business, you need to connect with leads and persuade them to purchase your product or service. Once you’ve built up your mailing list,you need to make it as efficient as possible with email marketing automation — create an email marketing workflow that will do the work for you.

Instead of being lost in countless email exchanges, follow the tips in this article to create an efficient automated email marketing workflow.

What Is an Email Workflow? 

An email workflow refers to automated triggers tailor-made for individual subscribers based on their data or behavior. Automated email workflow sends emails to customers in your email list automatically and saves your time and resources. You can also set up an email workflow to welcome new customers and introduce them to your brand.

How to Improve Your Email Workflow

How to improve your email workflow

1. Set your goals

The first step when planning an email workflow is to determine your goals. What do you want to accomplish with these emails? There is no point to creating a workflow if you don’t know what your goal is. You could be aiming at different things — sales, customer engagement, building trust, and more.

2.  Plan

After you have set your goals, you need to determine how you will reach that goal with an email marketing automation workflow. You should focus on bringing your users from awareness to action. Make sure that while mapping out an email work flow template and planning your workflows, you take into account all possible contingencies. Create a written plan and take advantage of tools such as Boomessays to edit it.

Take advantage of an email workflow template

3.  Know your customers

It’s important to understand the sales process from your customer’s point of view. Understand what your customers need from you. It’s your job to bring your customer through the stages of the sales cycle.

There are four steps your customers go through: recognition, awareness, consideration, and purchase. Determine their needs and wants as they go through this cycle.

For example, real estate marketing professionals are highly proficient at using drip email campaigns to segment their email list according to the stages of the buyer’s journey. You only get emails that correspond to your level of interest at a specific point in time.

4. Optimize your writing

An email is different from a blog post or content on a website. You should tailor your automation email marketing to ensure it has immediate impact.

Cluttering an email with too much text is unproductive. Use word counting software like Easy Word Count to track the number of words and characters and make sure your email is not too wordy.

Also, not presenting your email writing in a clear and accurate way can put off your audience. You can take advantage of online tools to help you with your email writing, such as AustralianHelp and OxEssays editing and proofreading tools.

Tailoring email marketing automation workflow to ensure impact

5. Test your emails

You should always test the success of your email marketing workflow. Experiment with different designs, content,and subject lines to find what works best for your business.

Monitor which flows work best and work to optimize them. Take advantage of platforms, such as Litmus and Reach Mail, with which you can automate the entire process. Also make sure you use A/B testing, a tool that allows you to understand which of your email elements are more attractive to your recipients. You can do this easily with marketing platforms like Active Trail.

6. Study examples of email workflows

Be sure to choose the type of workflow that is attractive to your recipients. There are several types of email workflows such as the Welcome Workflow — a type of flow that operates whenever someone creates an account at your website. The VIP Customer Flow targets your most engaged customers. Another one is the Card Abandonment Workflow where the goal is to make a sale, and yet another is the Purchase Workflow that has an upsell as goal.

Moving Forward

If you haven’t started using workflows in your business, you should start slowly. Begin by creating one or two flows, testing and optimizing them before you create any other  flows. Once you have a few workflows optimized, you can expand and create more. Take advantage of email platforms such as Mad Mimi and Mail Jet to create the perfect automated email marketing workflows.

Apart from their ease of use, there are several other advantages to using an automated email marketing workflow. By creating workflows, A/B testing them, and continuing to improve them, you can create a highly optimized method for improving your sales and growing your business.

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About the author:

Gloria Kopp is a digital marketer and an e-learning consultant at UK Writings. Besides that, she is a contributing author at Engadget, Huffingtonpost, Essayroo, etc. Gloria also writes a Studydemic educational blog for students and educators.



How do I create a workflow email? 

Here are some steps in which you can easily set up an email workflow: 
– Set a goal. 
– Create the emails you need and save them for automation. 
– Set triggers to email existing and new customers.
– Schedule your automation. 
– Set a time delay to give the audience time to engage with your email. 
– Review workflow settings to set time and day parameters for sending emails. 

How do you email a marketing campaign? 

The first step to emailing a marketing campaign is to identify what you want to achieve. Build an email list by importing known contacts, or build a new one. You can decide to send newsletters, marketing offers, announcements, or event invitations, based on your goals. Then, design an email campaign that is easy to read, adding images to boost its impact. Make sure to add an attractive CTA (call to action). After sending the email, make sure to measure the results for future campaigns. 

Is email marketing still an effective strategy? 

Email marketing has several advantages, and studies have shown that it is 40 times more effective than social media marketing. Using the right tools, email marketing can boost sales, generate new customers, and build brand loyalty. Email marketing is easy and helps you build a direct relationship with your customers.  


Post Contributor

Published on August 25, 2020


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