7 Tips to Improve Automated Email Marketing Workflows

Email marketing is an effective strategy for growing and developing your business. In order to have a successful business you need to be able to connect effectively with potential customers in order to persuade them to purchase your product or service. Once you’ve built up your mailing list you should take time to make it as efficient as possible with email marketing automation. Instead of being lost with countless email exchanges you should build a structure to follow each time and simply create an automated email flow that will do the work for you.

Here you can find tips to help you create an efficient automated email marketing workflow:

1. Set Your Goals

The first step when planning out a workflow is to determine your goals. What do you want to accomplish with these emails? There is no purpose in creating a workflow if you don’t know what is your goal. Your goals can be variable – sales, customer engagement, building trust, and more.

2.  Plan

After you have set your goals you need to decide and plan how you are going to get to that goal. You should think that you want to bring your users from awareness to action. Make sure that while mapping out and planning your workflows you take into account all possible contingencies. Create a written plan and take advantage of tools such as Boomessays to edit it.

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Email marketing plan example template

3.  Know Your Customers

It’s important to understand the sales process from your customer’s point of view. Learn to understand what your costumers need from you. It’s your job to bring your customer through the stages of the sales cycle. There are four steps your consumer goes through: recognition, awareness, consideration and purchase. Determine their needs and wants as they go through this cycle.

4. Optimize Your Writing

An email is different from a blog post or content on a website. You should tailor it to make it have immediate impact. Cluttering an email with too much text is useless, you can use the Easy Word Count platform to keep a count of your words and characters and make sure your email is not too wordy. Not presenting your email writing in a clear and accurate way can also put off your audience; you can take advantage of online tools to help you with your email writing. Use AustralianHelp and Oxessays as editing and proofreading tools for writing your emails.

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5. Test Out Your Emails

You should always test out the success of your email workflows. Test out different designs, content, or subject lines so that you can find what works best for your business. Make sure people don’t get lost in your workflows because you’re sending the wrong email at the wrong time. Monitor which flows work best and try to constantly optimize them. Take advantage of platforms such as Litmus and Reach Mail that let you automate the entire process. Also make sure you use A/B testing, a tool that allows you to understand which of your email elements are more attractive to your recipients. Marketing platforms like Active Trail allow you to do this easily.

6. Look at Different Examples of Email Workflows

Make you sure you choose the right type of workflow more attractive to your recipients. There are several types of email workflows such as the Welcome Workflow – a type of flow any time someone creates an account at your website, the Card Abandonment Workflow – a workflow where the goal is to make a sale, the Purchase Workflow – a workflow that has an upsell as goal and the VIP Customer Flow that targets your most engaged customers.

7. Moving Forward

If you haven’t started using workflows in your business you should start slow. Begin by creating one or two flows, testing and optimizing them before you start to create more flows. Once you have a few workflows optimized, then you can expand and create more workflows. Take advantage of email platforms such as Mad Mimi and Mail Jet to help you create the perfect automated email marketing workflows.

Apart from the ease there are several other advantages in using an automated email workflow. By creating workflows, A/B testing them, and keep improving them you can create a highly optimized method that will work for you to continually improve your sales and grow your business.

 

About the author:

Email Marketing

Gloria Kopp is a digital marketer and an elearning consultant at UK Writings. Besides, she is a contributing author at Engadget, Huffingtonpost, Essayroo, etc. Gloria also writes a Studydemic educational blog for students and educators.

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