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10 Easy Ways to Manage your Business Email Inbox

Posted by Guest on May 11, 2018

Email was intended to make communication quicker and easier but sometimes it’s more of a hindrance than a help. We now spend too long at work trying to manage the daily dose of  business emails.  Checking emails, trying to find old emails, searching through relevant chains for the information you need or trying to delete old mail. It seems emails is put as a priority above too many other business activities. Remember email is a tool to help not a priority. Here are ten tip to improve (business) email management. 1. Process Once a Day In some businesses you have to check email several times a day just to stay in the loop but you should only process them once a day. Try marking your calendar and setting your availability to busy to prevent interruptions. Set aside a dedicate time in your daily life to process your emails. Prioritise the most important ones and then let the others go. Make a system that works for you, making sure you still acknowledge time sensitive emails. There are many (business) email management tools available to support you master your email inbox. Email Clients like Mailbird (Windows) or Airmail (Mac) have many features implemented to making emailing a lot easier. Snooze, Inline Reply, Dropbox Integrations, unified inbox with color indicator feature are just a few examples features made to supercharge your email management. Master your inbox with Mailbird. Give it a try now. Get Mailbird Free 2. Prioritize The 80/20 rule is a great way…

32 Insane Facts About Email 2018

Posted by Guest on May 4, 2018

Emails are the most used means of communication today. It is literally one of the greatest inventions that came with the internet. Formal requests, informal invitations, business communication, file sharing and overviews of your conversations are all possible because of email. Email offers the world many opportunities for communication asynchronously. Email as a medium of communication is today still the #1 activity done online. 32 Insane Email Facts As a compliment to online communication, email has evolved as a great channel for many people and businesses to conduct online marketing. Great email apps like Mailbird (Windows) or Airmail (Mac) work alongside many advancements in technology. The use of the internet has made communication via email even more accessible from computers, tablets, smart devices and mobile. Apps like Mailbird take the next step and unify all online communication and productivity channels that are built on top of the framework of email communication. Declutter your email with Mailbird. Give it a free try now. Get Mailbird Free Mobile access to email communication is a must today, which has also led to a rise to spam or junk mail as well as the difficulty of managing all the information that comes through our inbox.  That’s where email clients like Mailbird come for the rescue. Mailbird reduces the stress of email overload, whilst increasing inbox productivity. There are 3.7 billion email accounts worldwide, and of that 3.7 billion, 86% of professionals prefer emails for communication. This infographic below by Webeeky shares astonishing facts about email which are…

Best College Apps To Help Students With Studies in 2018

Posted by Guest on April 26, 2018

Most of the students cannot imagine their lives without their smartphones. They use them for communication and entertainment mostly – however, that’s not the only ways smartphones can be used.  These days there are plenty of college apps designed to make our lives easier – and any student can indeed improve their lives a lot by installing some of these apps. Of course, it could be hard to pick the right ones as there are so many. That’s why in this article I want to offer you a list of apps that can make students’ lives more productive. 1. Spotify. If you enjoy listening to music, you should definitely install this app. Many students know Spotify as the place where popular music and latest hits can be found – but it’s not the only reasons why it’s great. Spotify has so many playlists you can listen to while studying. They are created by other students and help you focus on your assignments well enough. Of course, you might need some time to find the right playlists for you – but it’s still much easier than trying to create one by yourself. 2. Google Drive. Google Drive is one of the best cloud services that allow you to save the data you definitely wouldn’t want to lose. Sure, there are plenty of other good apps as well (Dropbox, for example) – but Google Drive offers probably the biggest amount of disk space available: 15GB for free accounts. This means that you are…

12 Things That Decrease Workplace Productivity

Posted by Guest on April 25, 2018

As is so often the case, there are far more ways to get things wrong than to get them right. This is true in love, life and work. The thing is, if you’re not alert to the ways that workplace productivity is being undermined then you might well be pursuing some practices in your company that end up undermining productivity. Similarly, you might simply not be aware that some of the practices that your company has are actually bad for how productive people can be. For that reason, let’s look at 12 things that undermine productivity and some quick-fixes that can quickly turn things around. 1. Lack of meaning You can be forgiven for thinking that meaning shouldn’t matter much to people. I mean, for two centuries during the industrial revolution owners of factories cared little for how meaningful screwing in screws or attaching wires was and yet they led to the greatest productivity boost in history. But of course, now we live in different times. The big gains of automation have already been earned. Now we have to focus on bringing back on making people feel like they are a part of something. There are many ways to do so, but one of the most effective has to be to give them back control. By giving them the feeling that it’s about more than following orders and that they’re input is respected, you can change them from people who see your company as a daily interruption to their free…

The 5-Ingredient Recipe for Crafting Personalized Cold Emails

Posted by Guest on April 18, 2018

There was a time when mass marketing used to work but it doesn’t anymore. The rules have changed. Personalized cold emails tend to perform better than their counterparts. Personalized emails improve CTR by 14% and conversion rate by 10%. Advanced personalized emails with custom snippets have 17% reply rate as compared to their counterparts that have a mere 7% reply rate. So cold emails aren’t always ignored as long as they’re well-thought and personalized. The 5-ingredient recipe for crafting successful personalized cold emails will help your sales team see a decent reply rate. Here is an overview of the 5-ingredient recipe: Ingredient #1: Collect relevant data Ingredient #2: Create a unique template Ingredient #3: Understand your individual prospect Ingredient #4: Create a ‘hook’ Ingredient #5: Smart follow up Ingredient #1: Collect relevant data It is a core ingredient, use it carefully. You don’t just need data on your prospects but you need relevant data. Personalization relies on the data you collect and if it is irrelevant, your email won’t remain personalized anymore.  For instance, if you happen to refer to your prospect ‘position’ in their organization (CEO, CMO, designer, etc.) in your email. You have to ensure that you’re referring to the prospect’s current position. Referring to an old position or a wrong position means nothing but disaster. So how you collect relevant data on your prospects? It is a 2-step process: 1. Primary data collection 2. Core data collection 1. Primary data collection Primary data involves basic data collection such as: Full…

How to Supercharge Productivity After the Holidays

Posted by Guest on April 2, 2018

Returning back to work after a relaxing vacation? For many, getting back into a regular working routine after the holidays can be a struggle. The change of pace can take a while to get used to. However, there are many great benefits of taking time off work. Taking a vacation allows you to clear your head, de-stress and renew your energy for the next months of work. The best thing you can do is use this restart as an opportunity to supercharge your productivity. Here are a few tips on how to improve productivity at work after the holidays. Organise Your Emails Despite your Out Of Office Message, after returning back to work from a (long) vacation, you are likely to have countless unopened emails waiting for you in your inbox. One of your first tasks, when you return to the office, should be organising and arranging your emails in order of importance. Focus on tackling your most urgent emails first and set aside the others for a later time. Most email clients, like Mailbird have a Snooze Feature that will let you snooze emails and have them come back at a later time of the day, week or month. This is a great feature to get through your emails fast and to gain control over your inbox while working away on the emails relevant to your current focus. Another good tip is to set an automated reply message on these emails, simply explaining why it may take longer to…

13 Tricks to Build an Awesome Brand Using a Podcast 2018

Posted by Guest on March 22, 2018

The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs.  The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos.  The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…

8 Best Email Design Practices to Consider in 2018

Posted by Guest on March 15, 2018

Each day people and organizations send more than 260 billion email messages. As a marketer or vendor that means you need an edge to stand out from the billions. Before you write one word or spend one second on the email design, identify and study your target audience. You need to know who you’re trying to reach before you begin communicating. Also, use a good email analytics program. You’ll gain important information and feedback like who opened the email piece, when they read it, what they clicked on, how many recipients opened it and what device type they used. This information lets you further optimize your email design. Following industry best email design practices allows you to standout without gimmicks or expense. You provide quality content presented in an attractive easy to read manner that loads well on any device. You can break that down into eight digestible practices to adhere to that make email creation even easier. 1. Use Email Templates Start your foray into best email design practices with the most basic clever design tip for any document type. Use a well-designed template. If you find the offerings of Microsoft Word limiting, try searching online. If you use an e-mail marketing service like Mailchimp, you’ll have access to personalized templates there. Most email marketing services provide you with guidelines on comprising suitable out of office messages offer you the possibility to generate your own templates for each occasion. If you are using an email client like Mailbird, for example, the option…

6 Steps To Writing The Best B2B Emails For Effective Lead Generation in 2018

Posted by Guest on March 7, 2018

Did you know that approximately 51% of B2B marketers use emails as their primary marketing channel? This was revealed by a recent Marketing Technology Strategy Survey Summary Report. Although new channels have emerged over the years since emails were first used, they still are the best option for businesses. However, there’s a twist to using emails, irrespective of whether you send a single or multiple emails, aspects that must be looked into if you’re to achieve the desired objective. Using emails can backfire on you. To counter this, there are some tips that you could implement to make your emails effective. Check out these 6 tips: 1. Who’s Your Audience? The only way to craft an email that will make any sense is by knowing your recipient. In this case, businesses need to identify who their target audience is and tailor the email accordingly. Without a target market in mind, chances are that your email will be irrelevant to the people who really count and therefore end up having no value. The fact is, the email isn’t really about you but rather your audience. Ensure that as you write it, you focus on them rather than your company. Make them feel as part of your brand. 2. Work On The Subject Line Any writer understands the value a heading or title holds in an article because should they not be “catchy” or interesting, you can be assured no one will bother reading the rest of your article. Email subject lines…

Is Your Website in Internet Slums? 10 Steps to Get You Back on Track

Posted by Guest on February 28, 2018

If your company website is starting to slide down the Google rankings, then it’s time to take action. Ideally, businesses should be aiming to tweak their SEO before their website falls down to the second page of results. That’s because three-quarters of users will never scroll past the first page! The good news is that you can begin to climb back up the ranking ladder again using these 10 simple steps. 1. Address Any Major Issues If your website suddenly seems to have taken a hit, then there’s a good chance that you’ve been given a Google penalty. With Google now incorporating real-time aspects into their algorithms, decreases and increases in rankings can happen almost instantly. Webmaster tools and Google Analytics can highlight any significant issues which may have caused the drop, such as plagiarization or keyword spamming, for example. Before taking any other measure, be sure to address these major issues first and foremost. 2. Sort Out Your Keywords Relevant keywords are the backbone of any good SEO strategy, but there’s a fine line between too much and too little. Density is almost as important as the keywords themselves, and in recent years Google has certainly cracked down on black hat techniques, which it considers to go against its ‘best practices’. With the introduction of the Google Penguin algorithm, the search engine is penalizing websites with too high a keyword density; an SEO method which often makes content unreadable for the average visitor. 3. Give Your Audience What They…