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Best College Apps To Help Students With Studies in 2019

Posted by Guest on January 22, 2019

  Most of the students cannot imagine their lives without their smartphones and 2019 will be no different. They use them for communication and entertainment mostly – however, that’s not the only ways smartphones can be used.  These days there are plenty of college apps designed to make our lives easier – and any student can indeed improve their lives a lot by installing some of these apps. Of course, it could be hard to pick the right ones as there are so many. That’s why in this article I want to offer you a list of apps that can make students’ lives more productive. 1. Spotify. If you enjoy listening to music, you should definitely install this app. Many students know Spotify as the place where popular music and latest hits can be found – but it’s not the only reasons why it’s great. Spotify has so many playlists you can listen to while studying. They are created by other students and help you focus on your assignments well enough. Of course, you might need some time to find the right playlists for you – but it’s still much easier than trying to create one by yourself. 2. Google Drive. Google Drive is one of the best cloud services that allow you to save the data you definitely wouldn’t want to lose. Sure, there are plenty of other good apps as well (Dropbox, for example) – but Google Drive offers probably the biggest amount of disk space available: 15GB for…

Social Media Content Guide: How To Write Effective Content in 2019

Posted by Guest on January 22, 2019

There’s no point in writing social media content that no one will read. Writing effective social media content is quite easy once we grasp a couple of tips. Approximately 40% of the world’s population has internet access, attracting even a small percentage of that with your content will be invaluable to you. Here’s a list of steps that will guide you write compelling content: 1. Have a Niche What topics will your content be based on? Before you can shift your focus to writing social media articles, its best to identify which fields you’re knowledgeable in and can comfortably write content on. Importantly, identify a niche and stick to it. Whenever we publish articles on topics that we are not conversant in, chances are that we will have too much irrelevant content, not forgetting misguiding information that may cost us our audience. You don’t have to be a ‘jack of all trades,’ chose your niche and let that be your identity. 2. Know Your Audience Do you know your audience? Can you define the persona of your prospective reader? These are among the many important questions regarding your audience that will dictate the nature of your content. Content for an older audience will, of course, be entirely different from that for young adults or kids. This distinction will be crucial in writing effective social media content. Knowing your audience will guide you to write content that’s tailored specifically to them. Otherwise, writing content without a target audience in mind will…

Effective Ways to Target Customers Using Email Marketing in 2019

Posted by Guest on January 21, 2019

Email marketing is when companies target large markets by sending commercial messages through the electronic mail. When an effective strategy is put in place, successful email marketing leads to brand awareness, customer loyalty, and highly personalized content. In its broadest sense, it is mainly used for the purpose of enhancing the customer-business relationship. In the following article we will describe some effective ways to target customers using email marketing. An effective email marketing campaign and strategy can beguile potential prospects, leads, and consumers, concurrently increasing the return on investment of the business. Attractive headline The only way content can stimulate sales is when it is visible. It can only be seen when it is opened and it can only be opened when it is attractive. A good headline can bring forth positive rewards. According to Taylor Glass, CMO of SolidEssay, consumer behavior is dependent on the attention a tag line sends across. A certain amount of attention is necessary for information to be perceived for it to activate people’s senses. Based on research, 47% of people select the emails they open or not, depending on the subject line. Crafting attractive headlines should be grounded on the ability of the content to meet the consumers’ needs. The subject line should communicate the functionality of the message and drive curiosity and urgency to potential clients. The headline should be short, language-friendly, concise and personalized. Implementing consumerism tactics in emails in the consumer-driven world is one of the ways to boost any business.…

8 Best Email Design Practices to Consider in 2019

Posted by Guest on January 16, 2019

Each day people and organizations send more than 260 billion email messages. As a marketer or vendor that means you need an edge to stand out from the billions. Before you write one word or spend one second on the email design, identify and study your target audience. You need to know who you’re trying to reach before you begin communicating. Also, use a good email analytics program. You’ll gain important information and feedback like who opened the email piece, when they read it, what they clicked on, how many recipients opened it and what device type they used. This information lets you further optimize your email design. Following industry best email design practices allows you to standout without gimmicks or expense. You provide quality content presented in an attractive easy to read manner that loads well on any device. You can break that down into eight digestible practices to adhere to that make email creation even easier. 1. Use Email Templates Start your foray into best email design practices with the most basic clever design tip for any document type. Use a well-designed template. If you find the offerings of Microsoft Word limiting, try searching online. If you use an e-mail marketing service like Mailchimp, you’ll have access to personalized templates there. Most email marketing services provide you with guidelines on comprising suitable out of office messages offer you the possibility to generate your own templates for each occasion. If you are using an email client like Mailbird, for example, the option…

7 Emails to Send Out on an Automated Basis in 2019

Posted by Guest on January 11, 2019

E-commerce has taken over a large portion of global sales in the last decade. More than half of all Americans prefer to shop online, threatening to completely ruin the traditional model of brick-and-mortar stores. This is also the reason why e-commerce marketing is becoming more and more important recently, while email advertising plays a crucial role in that regard. With more than 2.5 billion email users worldwide, this channel of promotion has the power to reach global audiences almost instantly. It provides brands with a gigantic sales potential, especially bearing in mind the low-cost nature of email campaigns. That’s exactly why some of the most popular brands around the globe invest extra budgets into this type of content creation. However, marketing specialists at Assignmenthelper.com.au claim that each company, regardless of its size, can come up with a lucrative email strategy with only a little bit of planning and niche analysis. They put the biggest emphasis on email automation, the model which enables companies to share promotional messages with millions of users simultaneously. Today, almost 50% of businesses use some form of email automation. Not only that the automation makes email marketing faster but it also skyrockets sales and profit. Recent studies revealed that automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. Brands no longer wonder whether to accept this kind of online marketing or not. Instead, they are trying to figure out the best way to utilize email marketing.…

13 Tricks to Build an Awesome Brand Using a Podcast in 2019

Posted by Guest on January 8, 2019

The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs.  The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos.  The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…

119 Facts You Need To Know About Email Marketing in 2019

Posted by Guest on January 6, 2019

In the age of modern email marketing, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion. But what kind of email marketing strategy works best? Not only do you need to know the best time and day when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate. Personalize Your Emails It has been proven that emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%. That’s a lot for just one simple tweak! Segment Your Email List Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets. For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns. Include Offers and Incentives With so…

32 Insane Facts About Email 2019

Posted by Guest on January 2, 2019

Emails are the most used means of communication today. It is literally one of the greatest inventions that came with the internet. Formal requests, informal invitations, business communication, file sharing and overviews of your conversations are all possible because of email. Email offers the world many opportunities for communication asynchronously. Email as a medium of communication is today still the #1 activity done online. 32 Insane Email Facts As a compliment to online communication, email has evolved as a great channel for many people and businesses to conduct online marketing. Great email apps like Mailbird (Windows) or Airmail (Mac) work alongside many advancements in technology. The use of the internet has made communication via email even more accessible from computers, tablets, smart devices and mobile. Apps like Mailbird take the next step and unify all online communication and productivity channels that are built on top of the framework of email communication. Declutter your email with Mailbird. Give it a free try now. Get Mailbird Free Mobile access to email communication is a must today, which has also led to a rise to spam or junk mail as well as the difficulty of managing all the information that comes through our inbox.  That’s where email clients like Mailbird come for the rescue. Mailbird reduces the stress of email overload, whilst increasing inbox productivity. There are 3.7 billion email accounts worldwide, and of that 3.7 billion, 86% of professionals prefer emails for communication. This infographic below by Webeeky shares astonishing facts about email which are…

5 Email Productivity Tips to Clear Your Inbox in 2019

Posted by Guest on December 28, 2018

Every morning it’s the same story. You open your inbox and it’s flooded with tons of unread emails, about work, promotional offers, news articles, blog posts, follow ups, personal to-do’s and more. By the time you’ve dealt with them, it’s noon already and you’ve lost your entire morning. How do you fix this problem and achieve the mythical empty inbox (also called inbox zero) ? Here are 5 ways to ensure that you’re not distracted by unnecessary emails and that your inbox is regularly empty. If you touch it, you own it Do you open promotional emails from sites like Amazon, thinking you’ll just have a peek and close them? By the time you’re done, you realize you’ve spent half an hour going through all their attractive offers and even clicking on some of them, which in turn, take you to the Amazon website, where you continue browsing more products. Happens with me all the time. The simplest way to cut through unimportant and non-urgent emails is to follow the rule “If you touch it, you own it”. If you open an email, you must do something about it – reply, delete, archive or file it. If you can’t do one of these actions, then you shouldn’t be opening that email in the first place. In fact, to make it more effective, you can even apply David Allen’s 2-minute rule to getting things done – if you can reply to an email in less than 2 minutes, do it now.…

5 Smart Ways to Keep your Remote Team Engaged in 2019

Posted by Guest on December 24, 2018

Employee engagement is the personal investment and emotional commitment that employees have towards their company.  Engaged employees love their jobs! They work harder, stay with the company longer and are more productive. Gallup Studies indicate that higher employee engagement has a definite impact on key business outcomes, including a company’s profitability. That’s why companies around the world are always taking several measures to boost levels of employee satisfaction and engagement. They organize training workshops, one-one coaching, offer more flexibility such as remote work options and so on. However, remote teams have their own set of challenges which dampen morale and engagement. Communication can be confusing, team coordination can be weak and lack of physical proximity can lead to dampened team spirit, low trust and feelings of isolation. All these issues have solutions. Here are five smart ways to keep your remote team engaged. 1.     Use Agile to Manage Your Remote Team It’s not easy for remote teams to coordinate with each other while working on complex projects. Ineffective communication, unclear directions, poor intra-team and inter-departmental coordination lead to confusion, misunderstandings and conflict – all of which are bad for employee engagement. Implementing an agile project management approach can minimize these roadblocks and boost engagement. The agile approach is centered around the principles of adaptability, mutual accountability, continuous improvement, frequent communication and empowerment of every single employee. That’s why it’s perfect for remote teams. For instance, the agile methodology makes people communicate openly and frequently to discuss roadblocks. Team members can…