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Effective Ways to Target Customers Using Email Marketing in 2019

Posted by Guest on January 21, 2019

Email marketing is when companies target large markets by sending commercial messages through the electronic mail. When an effective strategy is put in place, successful email marketing leads to brand awareness, customer loyalty, and highly personalized content. In its broadest sense, it is mainly used for the purpose of enhancing the customer-business relationship. In the following article we will describe some effective ways to target customers using email marketing. An effective email marketing campaign and strategy can beguile potential prospects, leads, and consumers, concurrently increasing the return on investment of the business. Attractive headline The only way content can stimulate sales is when it is visible. It can only be seen when it is opened and it can only be opened when it is attractive. A good headline can bring forth positive rewards. According to Taylor Glass, CMO of SolidEssay, consumer behavior is dependent on the attention a tag line sends across. A certain amount of attention is necessary for information to be perceived for it to activate people’s senses. Based on research, 47% of people select the emails they open or not, depending on the subject line. Crafting attractive headlines should be grounded on the ability of the content to meet the consumers’ needs. The subject line should communicate the functionality of the message and drive curiosity and urgency to potential clients. The headline should be short, language-friendly, concise and personalized. Implementing consumerism tactics in emails in the consumer-driven world is one of the ways to boost any business.…

8 Best Email Design Practices to Consider in 2019

Posted by Guest on January 16, 2019

Each day people and organizations send more than 260 billion email messages. As a marketer or vendor that means you need an edge to stand out from the billions. Before you write one word or spend one second on the email design, identify and study your target audience. You need to know who you’re trying to reach before you begin communicating. Also, use a good email analytics program. You’ll gain important information and feedback like who opened the email piece, when they read it, what they clicked on, how many recipients opened it and what device type they used. This information lets you further optimize your email design. Following industry best email design practices allows you to standout without gimmicks or expense. You provide quality content presented in an attractive easy to read manner that loads well on any device. You can break that down into eight digestible practices to adhere to that make email creation even easier. 1. Use Email Templates Start your foray into best email design practices with the most basic clever design tip for any document type. Use a well-designed template. If you find the offerings of Microsoft Word limiting, try searching online. If you use an e-mail marketing service like Mailchimp, you’ll have access to personalized templates there. Most email marketing services provide you with guidelines on comprising suitable out of office messages offer you the possibility to generate your own templates for each occasion. If you are using an email client like Mailbird, for example, the option…

13 Tricks to Build an Awesome Brand Using a Podcast in 2019

Posted by Guest on January 8, 2019

The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs.  The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos.  The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…

119 Facts You Need To Know About Email Marketing in 2019

Posted by Guest on January 6, 2019

In the age of modern email marketing, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion. But what kind of email marketing strategy works best? Not only do you need to know the best time and day when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate. Personalize Your Emails It has been proven that emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%. That’s a lot for just one simple tweak! Segment Your Email List Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets. For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns. Include Offers and Incentives With so…

32 Insane Facts About Email 2019

Posted by Guest on January 2, 2019

Emails are the most used means of communication today. It is literally one of the greatest inventions that came with the internet. Formal requests, informal invitations, business communication, file sharing and overviews of your conversations are all possible because of email. Email offers the world many opportunities for communication asynchronously. Email as a medium of communication is today still the #1 activity done online. 32 Insane Email Facts As a compliment to online communication, email has evolved as a great channel for many people and businesses to conduct online marketing. Great email apps like Mailbird (Windows) or Airmail (Mac) work alongside many advancements in technology. The use of the internet has made communication via email even more accessible from computers, tablets, smart devices and mobile. Apps like Mailbird take the next step and unify all online communication and productivity channels that are built on top of the framework of email communication. Declutter your email with Mailbird. Give it a free try now. Get Mailbird Free Mobile access to email communication is a must today, which has also led to a rise to spam or junk mail as well as the difficulty of managing all the information that comes through our inbox.  That’s where email clients like Mailbird come for the rescue. Mailbird reduces the stress of email overload, whilst increasing inbox productivity. There are 3.7 billion email accounts worldwide, and of that 3.7 billion, 86% of professionals prefer emails for communication. This infographic below by Webeeky shares astonishing facts about email which are…

5 Smart Ways to Keep your Remote Team Engaged in 2019

Posted by Guest on December 24, 2018

Employee engagement is the personal investment and emotional commitment that employees have towards their company.  Engaged employees love their jobs! They work harder, stay with the company longer and are more productive. Gallup Studies indicate that higher employee engagement has a definite impact on key business outcomes, including a company’s profitability. That’s why companies around the world are always taking several measures to boost levels of employee satisfaction and engagement. They organize training workshops, one-one coaching, offer more flexibility such as remote work options and so on. However, remote teams have their own set of challenges which dampen morale and engagement. Communication can be confusing, team coordination can be weak and lack of physical proximity can lead to dampened team spirit, low trust and feelings of isolation. All these issues have solutions. Here are five smart ways to keep your remote team engaged. 1.     Use Agile to Manage Your Remote Team It’s not easy for remote teams to coordinate with each other while working on complex projects. Ineffective communication, unclear directions, poor intra-team and inter-departmental coordination lead to confusion, misunderstandings and conflict – all of which are bad for employee engagement. Implementing an agile project management approach can minimize these roadblocks and boost engagement. The agile approach is centered around the principles of adaptability, mutual accountability, continuous improvement, frequent communication and empowerment of every single employee. That’s why it’s perfect for remote teams. For instance, the agile methodology makes people communicate openly and frequently to discuss roadblocks. Team members can…

6 Steps To Writing The Best B2B Emails in 2019

Posted by Guest on November 29, 2018

Did you know that approximately 51% of B2B marketers use emails as their primary marketing channel? This was revealed by a recent Marketing Technology Strategy Survey Summary Report. Although new channels have emerged over the years since emails were first used, they still are the best option for businesses. However, there’s a twist to using emails, irrespective of whether you send a single or multiple emails, aspects that must be looked into if you’re to achieve the desired objective. Using emails can backfire on you. To counter this, there are some tips that you could implement to make your emails effective. Check out these 6 tips: 1. Who’s Your Audience? The only way to craft an email that will make any sense is by knowing your recipient. In this case, businesses need to identify who their target audience is and tailor the email accordingly. Without a target market in mind, chances are that your email will be irrelevant to the people who really count and therefore end up having no value. The fact is, the email isn’t really about you but rather your audience. Ensure that as you write it, you focus on them rather than your company. Make them feel as part of your brand. 2. Work On The Subject Line Any writer understands the value a heading or title holds in an article because should they not be “catchy” or interesting, you can be assured no one will bother reading the rest of your article. Email subject lines…

5 Email Productivity Tips to Clear Your Inbox in 2018

Posted by Guest on August 28, 2018

Every morning it’s the same story. You open your inbox and it’s flooded with tons of unread emails, about work, promotional offers, news articles, blog posts, follow ups, personal to-do’s and more. By the time you’ve dealt with them, it’s noon already and you’ve lost your entire morning. How do you fix this problem and achieve the mythical empty inbox (also called inbox zero) ? Here are 5 ways to ensure that you’re not distracted by unnecessary emails and that your inbox is regularly empty. If you touch it, you own it Do you open promotional emails from sites like Amazon, thinking you’ll just have a peek and close them? By the time you’re done, you realize you’ve spent half an hour going through all their attractive offers and even clicking on some of them, which in turn, take you to the Amazon website, where you continue browsing more products. Happens with me all the time. The simplest way to cut through unimportant and non-urgent emails is to follow the rule “If you touch it, you own it”. If you open an email, you must do something about it – reply, delete, archive or file it. If you can’t do one of these actions, then you shouldn’t be opening that email in the first place. In fact, to make it more effective, you can even apply David Allen’s 2-minute rule to getting things done – if you can reply to an email in less than 2 minutes, do it now.…

How to Write Professional Emails in the Messengers Era

Posted by Guest on July 26, 2018

As mobile communication platforms such as WhatsApp, Facebook Messenger, Google Hangout, GroupMe and others have become preferred methods of keeping in touch with your clients and colleagues, it might seem that emails are irrelevant in today’s business culture. But while the instantaneous nature of these messaging apps offers convenience and accessibility, there is a degree of professionalism in an email correspondence that a brief texting exchange often lacks. So how to write professional emails that don’t come across as obsolete and manage to hold the attention of your recipient? These four strategies are useful and efficient points of reference to consider when sending your next business email. 1. Make the Subject Line Concise One appeal of the messaging trend is how quickly and succinctly information can be delivered. People often don’t have the time or patience for a rambling monologue, so just a couple sentences of text with clear conclusions is adequate to secure their interest and retention. Keep that same approach in mind when choosing the subject line when writing a professional email thread. When a recipient checks their inbox, it’s plausible to assume they’re scanning the first few words—give or take—of the subject line, then deciding whether to open the email and continue reading. So anchor your subject line with the main point you need to communicate and place those keywords right at the beginning. Write and manage your emails like a professional with Mailbird. Get Mailbird Free Avoid language that is too verbose or can be misconstrued as…

Diving into GDPR and What It Means for Cybersecurity

Posted by Guest on June 6, 2018

Unless you’ve been living under a rock, you’ve probably been getting spammed by GDPR emails left and right. There’s been plenty of confusion going around, too – what is the GDPR? Why am I getting these emails? Should I open them or can I just delete them? We’re here to answer your questions. What is the GDPR? Since 1995, data collection and retention in the EU has been governed by the European Data Protection Directive. The GDPR – the General Data Protection Regulation – is an update for the modern age. What will it change? The GDPR is an EU-wide regulation, but it will have implications for companies around the world. Any company that handles the data of EU citizens either itself or through a subsidiary will need to comply. The core principles of the GDPR are: The right to be forgotten: The right to be forgotten allows EU citizens to request that data about them that is no longer relevant be removed from websites or search engines. This right has been on the books in Europe for some time, but it has now been clarified that international companies will have to comply as well. Privacy by design: The GDPR demands that services provided to EU citizens be private by design. This means that privacy and security must be central and fundamental considerations in any service, not afterthoughts that may or may not be left out. Data portability: EU citizens should be allowed to move their data at will from…