How to Choose the Best Email Management Software for Your Business ?
Only a handful of contemporary businesses don't use email as a tool for communication and promotion. Email is not only widespread but also extremely productive, as over 60% of consumers claim that email marketing influences them to make a purchase. And to carry all email-related operations, you'll need the best email management software.
In this article, you'll find advice on picking the best business email software for your company, as well as a list of top email management solutions.
What to Look for in Email Software for Business
Email campaigns can get you as high as 4200% ROI, made possible by the low spendings needed to run an email campaign. This means that well-chosen email management software can skyrocket your outcomes. However, keep in mind that each tool has distinct features that make it more or less appropriate for your industry.
Here is what you need to look for when choosing business email software:
- Delivery: The key role of email software is to make sure your professional emails don't end up in spam folders.
- Management of contacts: Segmented emails generate higher open and click-through rates than campaigns sent to all users.
- CRM: If you are using customer relationship software, it is important to choose one that incorporates email.
- Mobile-friendliness: Over 60% of email opens occur on mobile, compared to 15% on desktop and 24% in a webmail client. For this reason, you should be able to design mobile-friendly messages.
- Response Handling: Software that allows for automated responses can help you manage a campaign's timeline more effectively.
- Track performance: You have to analyze the efficiency of emails to change and improve your marketing strategy whenever necessary, so look for software that can help you with that.
Keeping these features in mind, let's walk through some of the top tools for managing business email.
Top Email Management Software for Business
In this section, you'll find the top email clients, spam protection, and cleanup tools. Email clients are good for entry-level and small-scale email campaigns. They work best for managing communication within a team or with your business contacts.
If you're looking into launching large-scale campaigns, own an eCommerce platform, or maintaining continuous customer service to a sizable audience, consult the next section of this article.
1. Mailbird
Platform: Windows
Email service: most IMAP and POP providers
Interface language: available in 21 languages
Mailbird is a Windows-based email management tool that helps companies operate multiple email accounts.
Marketers who use a separate email account for each campaign might find it difficult over time to handle all of them simultaneously. Instead of juggling different browser tabs, Mailbird offers a unified inbox that allows you to connect all your dedicated inboxes in one app, along with the calendars for each campaign account.
It can be upgraded with integrations such as the Google Workspace apps, Facebook, Twitter, WhatsApp, Dropbox, and many more.
Mailbird is a simple and intuitive email management solution, and this makes it perfect both for individual professionals and teams.
2. Hiri
Platform: Windows, Mac, Linux
Email service: Outlook, Hotmail, Live, MSN
Interface language: English and German
Hiri is an email client built to work with the Microsoft email ecosystem, which includes mail, contacts, calendar, and tasks.
Hiri makes it easy for you to compose messages, since it doesn't include any fancy formatting features in the Compose window. The to-do list and calendar features will certainly help you manage your email campaigns better.
The only disadvantage of this tool is that it only supports Microsoft-based email. However, other email clients on this list support most email providers.
3. Front
Platform: web, Windows, Mac, iOS, Android
Email service: Gmail, Outlook
Interface language: English
Front is a shared inbox manager that helps you organize all your emails, teammates, and apps in a convenient, collaborative environment.
When an entire team is involved in the marketing campaign, sending messages back and forth to different teammates can be a hassle. But Front makes it easier to manage team assignments and email communication efficiently within a project group, team, or the whole company. It also facilitates communication with customers.
4. Spam Titan
Platform: web
Email service: any email provider
Interface language: available in 11 languages
Dealing with corporate emails would be much easier if you didn't have to deal with spam, wouldn't it? Spam Titan makes that possible.
This isn't one of the classic email management tools, but it can definitely take place in your daily emailing practices. It will block over 90% of spam and various threats, such as phishing attempts, malware, illicit content, and more.
5. Unroll.me
Platform: web, Android, iOS
Email service: Outlook, Hotmail, Live, MSN, Gmail, Yahoo, AOL, iCloud
Interface language: English
Unroll.me is a tool for bulk unsubscribing from email lists and newsletters.
Maybe you've been doing some research into competitors and had to sign up for their website or you just like topical work-related blogs. Generally, it's good to have a throwaway temporary email account to sign up to websites you most likely won't need in the future. Yet, if you used your work email address, correspondence from those websites will start piling up and hindering your work.
Before that happens, or if it already did, Unroll.me can help you draw up a list of subscriptions so you can decide which ones you don't need and delete them in one go.
The only downside can be that this tool uses your subscription data for its own marketing research. However, this nuance makes the app free.
6. LeaveMeAlone
Platform: Windows, Mac, Linux
Email service: most IMAP email providers
Interface language: English
If you're not comfortable with an app watching even your commercial email, try LeaveMeAlone. It works for all IMAP accounts.
LeaveMeAlone is a paid app, but it gives you five free credits to unsubscribe from whatever newsletters are bothering you. Then, you pay $2.50 (USD) for 50 credits.
You can judge whether that is enough based on the size of your inbox. The app's internal data suggests that, for an inbox that receives 600 emails per month on average, 8% to 10% of those are subscriptions, and 36% are unwanted.
7. Mailstrom
Platform: Windows, Mac, Linux
Email service: most IMAP providers
Interface language: English
Mailstrom is an email bundling tool that allows you to easily clean up your inbox.
It identifies related emails and bundles them together, so you can perform actions on several emails at once without wasting your time selecting each message manually. It also offers improved spam and privacy protection.
8. Clean Email
Platform: web, Android, iOS
Email service: most email providers
Interface language: English
Clean Email is another clean-up tool. However, this one gives you more functionality than a simple unsubscriber.
It categorizes all your messages into sets of emails to yourself, top senders, notifications, spam and junk, subscriptions, social network notifications, travel, finance, etc. Then, you can easily deal with each category by moving the emails into the right folder, assigning labels, marking them as read or unread, and other actions.
The only downside of Clean Email is that it is quite pricey at $99.99 (USD) per year for business use.
9. EmailAnalytics
Platform: web
Email service: Gmail
Interface language: English
EmailAnalytics delivers all the name suggests for teams that use Google Workspace for email communication.
The tool tracks email activity and offers metrics such as emails sent and received, emails by category, and email traffic by day of the week or hour of the day, as well as average response time. Additionally, you can also group team members into smaller divisions or by department to get a better idea about each group's performance.
Best Email Management Software for Marketing and Sales
Ten inbox management tools is quite a hefty set to go through, so let's move onto software dedicated to managing email campaigns and providing better customer service.
1. Sendinblue
Platform: web
Email service: n/a
Interface language: available in six languages
Sendinblue is a platform for managing contacts at all stages of a customer journey.
It offers different marketing and sales tools, such as a CRM system, marketing automation, segmentation, and email marketing. You can also create better targeted landing pages for your campaign and even create and launch Facebook Ad campaigns. Sendinblue helps perform A/B testing, visualize your communication with email heat maps, and provides performance reports in real time.
2. MailChimp
Platform: web, Android, iOS
Email service: n/a
Interface language: available in five languages
MailChimp is a powerhub for marketers, combining a variety of tools for managing campaigns and leads, creating marketing emails, and gauging analytics.
Starting with custom domains and built-in marketing tools, up to creating content and drawing insights, it can lead your small business from start to growth. Along with that, MailChimp offers round-the-clock support and more than 250 app integrations, so you rarely need to compromise on what software you use.
3. Yesware
Platform: web
Email service: Office 365, Gmail
Interface language: English
Yesware is a sales toolkit that works on Outlook and Gmail and promises to save you time on your workflow and help you score more leads.
The toolkit consists of an email tracker, personalization of prospecting campaigns, an easy-to-use meeting scheduler, templates for follow-up messages, and Salesforce and LinkedIn integrations. And based on all your work, you can get insights through various reports.
4. NetHunt CRM
Platform: web, Android, iOS
Email service: Gmail
Interface language: English, Spanish, Russian
NetHunt CRM integrates with your Gmail to help you grow your business, whether you are a one-person show or a large company.
It offers features for workflow automation and customer service improvement. NetHunt allows you to organize your customer base in a way that works best for you, create pipelines, and launch email campaigns, as well as integrate with other tools (Google Workspace, LinkedIn, Facebook Messenger, etc.). And, as with all good CRM software, it provides reports.
5. Hiver
Platform: web, Android, iOS
Email service: Gmail
Interface language: English
Hiver is an app for teams that use Gmail as a customer service hub or a help desk.
It allows you to manage customer inquiries, automate workflows, assign emails as tasks, and more. Hiver essentially allows you to turn emails into actionable tasks, and while you could do that in a task manager, it takes out the extra step. Plus, you don't need to search for a corresponding email. You also get reports based on all the interactions with your customers.
6. Nutshell
Platform: web, Android, iOS
Email service: n/a
Interface language: English
Nutshell is a CRM and collaboration tool for marketing and sales teams of all sizes.
It allows you to automate your sales workflow, manage your sales pipeline, maintain a contacts list, and helps provide the best customer support you can give. The app also offers performance reports to gauge the results of your team's effort.
7. Gmelius
Platform: web, Android, iOS
Email service: Gmail
Languages: English and French
Gmelius is an easy way of turning your team's Gmail inboxes into a collaboration platform.
A lot of communication with leads and customers happens through email, and Gmelius helps you monitor everything that's related — projects, pipelines, customer service. You can build a workflow using essential apps without leaving your Gmail inbox. Gmelius integrates with Google Workspace, Slack, Trello, and Zapier automation apps.
8. SalesHandy
Platform: web
Email service: Gmail, Outlook
Interface language: English
As the name would suggest, SalesHandy is a tool for a sales specialist or team.
It allows for automating and monitoring email outreach with features such as email tracking, email campaign personalization, email templates, scheduling, and automatic follow-up messaging. SalesHandy can also be used by bloggers, realtors, HR professionals, and many freelancing specialists who are looking to create campaigns and maintain a contact list.
9. SMTP2GO
Platform: web
Email service: most email providers
Languages: English
SMTP2GO is a tool for ensuring email deliverability that allows you to send and track email.
It ensures that outgoing email gets to recipients one way or another. The software will alert you in case of any problems, provide reports, and make sure you don't land on a blacklist or in a Spam folder.
Key Takeaways about Email Management Software
Email software can make or break your marketing strategy, depending on the platform you choose and how it resonates with the business you are running and the eCommerce CRM you use. To make it all even simpler, here are the most important conclusions from our post:
- Email campaigns have by far the highest ROI.
- Each platform is different, so choose what fits your business best.
- You need to explore software features before making a decision.
- Pick one of the most popular and reliable options.
Did you already make your choice? If not, let's recount all the email management software mentioned.
Comparison Table of Business Email Software
|
Name |
Type |
Features |
Price |
|
Email client |
— multiple email accounts in one place — native calendar with campaign separation — integration with popular apps |
starting at $3 a month |
|
|
Email client |
— support of Microsoft email ecosystem — built-in task manager — simple Compose window |
$39 a year or $119 lifetime |
|
|
Email client |
— inbox team collaboration — team task management — customer communication |
starting at $9 per month per user |
|
|
Spam protection |
— spam filtering — anti-phishing protocols — malware detection |
$1.15 a month for 100 users |
|
|
Unsubscriber |
— newsletter bundles — easy unsubscribe |
free |
|
|
Unsubscriber |
— IMAP account support — easy unsubscribe |
$2.50 per 50 credits |
|
|
Email cleanup |
— email bundling — application of email actions to bundles (remove, label, etc.) — spam and privacy protection |
starting at $9 a month |
|
|
Email cleanup |
— email unsubscribe — email bundling — application of email actions to bundles (remove, label, etc.) |
$99.99 a year |
|
|
Email use reporting |
— email performance metrics — grouping of team members |
$15 a month per user |
|
|
Contact management |
— marketing automation — email marketing — improvement of landing pages — email heat maps — A/B testing |
free limited or starting at $25 per month |
|
|
Email marketing software |
— custom domains — built-in marketing tools for websites — content creation — insights and reports — 250+ app integrations |
free limited or starting at $9 a month |
|
|
Sales toolkit |
— sales workflow improvement — personalization of prospecting campaigns — follow-up templates — meeting scheduler |
starting at $15 a month |
|
|
CRM |
— workflow automation — customer base management— reporting — email marketing campaigns — pipeline creation |
starting at $25 a month per user |
|
|
Customer management |
— customer inquiries management — workflow automation — email-to-task conversion |
starting at $7 a month |
|
|
CRM |
— team collaboration — sales workflow automation — contact list management — reporting |
starting at $19 a month |
|
|
Team collaboration |
— Gmail as a collaboration platform — sales communication management — integration with other apps |
free limited or starting at $9 a month per user |
|
|
Sales tool |
— monitoring of email outreach — email tracking — email campaign personalization — automatic follow-up messages |
free for email tracking or starting at $9 a month per user |
|
|
Email deliverability |
— sending and tracking of emails — blacklisting prevention — Spam folder prevention |
free limited or starting at $10 a month for 10K emails |
*All prices given in USD**This list was put together by marketing experts at Mailbird and AussieWritings
Conclusion
Email marketing gives fantastic results, and with the best email management software that is right for your business, you can be more effective in reaching them. Those tools include email clients that help you manage internal and business correspondence, organize your inbox, and integrate with essential tools. They also include software that simplifies email cleanup and protects your data.
And, of course, email management tools also include marketing software that allows you to launch seamless email campaigns and manage personal, business & corporate emails communication with leads and clients, as well as analyze the results of all your effort.
Where business email communication is concerned, give Mailbird a go, and you'll have enough time to test out all its features for free.
FAQs about Email Management Software
What is an email management system?
An email management system is a type of software that helps oversee all email communication with personal and business contacts and prospects. Depending on the type of system, it can help you launch and conduct small to large-scale email marketing campaigns or provide customer service.
What is the best email manager?
The best email manager is a program that corresponds to your requirements and company's needs. For example, if you need an easy way of managing a few different email accounts (work/personal or a separate one for each parallel campaign), Mailbird has functionality that caters exactly to such needs.Or if you just need a tool to ensure that your recipients get the messages you send, the best solution for you might be SMTP2GO.
What is the easiest email program to use?
The easiest might be to register an account with one of the most popular email providers, such as Gmail, Outlook, or iCloud, and use its webmail interface. However, it might not be the best suitable way of overseeing email communication for your business purposes.
How can I learn email management?
Take time to learn all the available features your email management software offers, and use the ones most beneficial to you to their fullest potential. There are also a few tips that can help you develop email management skills:— Prioritize emails that require your attention, and delay what can be left for later.— Unsubscribe from subscription emails that don't bring you any joy or value.— Use task management apps if you get emails that can be treated as tasks.— Don't treat your inbox as a living space; reserve a specific time for handling it.
