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6 Christmas Newsletter Ideas and Examples to Increase Brand Loyalty

Posted by Anastasia Kryzhanovska on December 18, 2019

6 Christmas Newsletter Ideas and Examples to Increase Brand Loyalty
Anastasia Kryzhanovska

Anastasia Kryzhanovska
Senior Content Manager

Published on December 18, 2019

The Christmas season is officially here, and the majority of holiday shoppers have already started choosing and buying gifts for their dearest and nearest. As specified in the National Retail Security holiday survey, holiday sales in the U.S. will reach $730.7 billion this year. For brands, this means an amazing opportunity to increase e-commerce sales and therefore grow annual revenue.

It’s no secret that most brands use Christmas email templates to share seasonal sales and deals. If you aim at finding one-time shoppers, that’s great. But if you want to stay one step ahead of your competitors, you need to send Christmas emails that increase brand loyalty. Why? 43% of customers spend more money if they are loyal to a brand.

In this post, we’re going to share 6 Christmas newsletter ideas and examples that increase brand loyalty instead of simply selling your products. 

Loyal customers are open to a conversation with your brand, so you can also find information on how Mailbird email client can help your marketers read, organize, and reply to messages.

Let’s dive in.

#1. Share holiday gift ideas

With choice overload, it’s difficult for holiday shoppers to find perfect gifts for the festive season. In fact, 57% of buyers are looking for helpful recommendations or gift suggestions before making a purchase decision. Simply put, your customers crave assistance, and holiday gift guides can help both your consumers and you achieve your goals.

When you share holiday gift ideas, not only do you take care of your customers, but you also show off your products and inspire them without being too salesy. The primary goal of gift guides is to assist customers, so this Christmas newsletter type helps to build brand authenticity: people are loyal to companies that put them first. 

Here’s a good example of this strategy in action from Clarisonic, a company that sells skincare products:

Christmas newsletter - Share holiday gift ideas

Breaking down the gift ideas by gender, the company knows how to appeal to various shopper segments. 

However, you can go the extra mile and provide a roundup of gifts for different groups by age or interests. The more detailed your gift guide is, the better. Just check out this creative and handy Christmas newsletter template from Oh So Cherished, the company that designs and manufactures personalized gifts for everybody:

Merry Christmas email

Since Oh So Cherished arranges and categorizes the gift ideas the right way, it’s easier for shoppers to discover interesting categories and therefore they are more likely to make an impulse purchase. All in all, email marketing offers many opportunities to share gift ideas to hook the attention of your customers and encourage them to take action faster while showing your customers you care about them.

Pro Tip: With Mailbird, it’s easy to manage all your email accounts in one place, so you won’t miss if anyone from your subscribers sends you a reply or a question. Maintaining live conversations — by yourself or with the help of your customer support team — can dramatically improve your customer’s loyalty.

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#2. Announce a winter clearance

More often than not, holiday shoppers are deal seekers: 70% of them say that they buy items that are good deals or on sale. When you help your customers save money, you also increase brand loyalty and trust. In fact, most customers claim that discounts and special offers are the top reason for brand loyalty. Thus, it’s another good Christmas newsletter idea to announce a winter clearance and share an exclusive coupon code via email. 

Let’s take AMIClubwear, for example. Although the company sells affordable clubwear, it still rewards its loyal customers with discounts and offers. In honor of the festive period, the company sends a promo code to offer a solid discount:

Christmas newsletter ideas

Using a minimalist email design, the company keeps its focus on the offer, not the image. Since it doesn’t take much time or effort to understand the brand message, customers realize that the company offers something beneficial, so they have no reason to look further for other deals. As a result, the company gets loyal customers who buy from them.

Pro Tip: To remind your customers that your offer is available for a certain period, use the integration with Mailbird to schedule follow-up reminders in your desktop email client.

#3. Run a holiday giveaway

The festive period is all about giving, so it’s just a perfect time to run a holiday giveaway that gives an opportunity to win something valuable. Moreover, it’s a great way to thank your customers for their loyalty and increase brand loyalty when sending a Christmas greeting email.

Here’s the deal:

There’s no need to have a solid email marketing budget to create a successful holiday marketing campaign that increases brand loyalty — just team up with other brands to organize a holiday giveaway and find Christmas stock photos to attract your customers’ attention. 

And the chocolate company NibMor uses this tactic:

Christmas newsletter examples

In partnership with other brands, Nibmor organizes three giveaways to offer a solid range of prizes. Since most people love free stuff, holiday giveaways help to attract holiday shoppers’ attention, cause a buzz around your product, and make customers feel more loyal to your brand as you give them an opportunity to win something for nothing. 

Pro Tip: When you announce your giveaway via email, get ready to receive many questions from your potential participants. When you use the In-Line Reply feature in Mailbird, you place the answers directly underneath their questions and make the conversations easier.

With Mailbird, managing all your emails becomes so easy!

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#4. Include referral links

In the era of paid ads and sponsored posts, 92% of customers trust peer recommendations more than any other type of advertising. Before making the purchase decision, they seek out the social proof: the more people choose your brand, the more new customers you can acquire.

If you want to spread the word around your product during the festive period, it’s important to give your customers a solid reason to incentivize their friends to try out your brand. Thus, you can set up a referral program and send referral coupons via email marketing.

Case in point: A clothing service Trunk Club has a referral program for its customers that reward loyal consumers for recommending their stylists. Since Christmas is a family celebration, the company shows its customers an alternative option on how to greet their friends and family, reminding its customers about the program.

#5. Send Xmas greeting cards

Who doesn’t love festive greeting cards? Sending a Xmas greeting card is a perfect way to offer gratitude and make people feel far more special. Whether you’re a business owner or a marketer behind a company, think about sending holiday greeting cards to your customers in your Merry Christmas email as it can be a great way to stand out from the crowd of your competitors. According to Forbes, people crave authenticity, so adding a personal note to Christmas greeting cards helps to put a human face on your brand and increase brand authenticity. 

Here’s how Ashley Steward, an American plus-size women’s clothing company and lifestyle brand, sends digital holiday greetings to its customers and adds a Christmas email signature. Not only does it create a sense of belonging, but it also reinforces the meaningful bond between the company and customers.

Christmas newsletter template: Greeting card

If you want to create custom holiday greeting cards that express gratitude to your customers, you can find a free Christmas card maker to spread the festive spirit without putting much effort. 

Pro Tip: To inspire your next holiday marketing campaign, use the Attachment Search feature on Mailbird to find other holiday-related visuals you’ve sent or received.

#6.Support charity 

The festive season is a period of holiday giving, and many brands support charities which also helps them boost brand authenticity. According to Adweek, modern customers are more likely to support philanthropic companies, and 70% will spend more on brands that support causes.

When you promote charity and donation, it positively impacts your reputation and causes a buzz around your company which helps to reach a wider audience. If you want to give potential customers another reason to trust your company, it’s important to support charity and encourage your customers to join the initiative. Check out how one of the oldest department stores in the U.S., Lord&Taylor, did it:

Christmas newsletter ideas: Charity

When you promote charity and invite your customers to support your idea, you create a sense of belonging that encourages people to trust you and therefore increases brand loyalty. After all, there’s no need to get math assistance to understand that brand loyalty is priceless.

Pro Tip: With a short attention span, your customers can forget who is the sender of the email if they keep a focus on the text message, so it’s a good idea to add personalized signatures to your email that reminds who you are. What is more, you can add Christmas email signatures to bring readers into the festive spirit.

BONUS. Give yourself Christmas mood!

Check out Mailbird’s festive Christmas themes and bring cheer to your everyday activities at work during the holiday season.

Mailbird will help you organize all your emails and contacts easily in one inbox, including both email and messenger accounts. Check out its amazing features and use the best desktop email client to save time and maintain a healthy relationship with email!

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Christmas is just around the corner, and people are getting ready for this festive period. The key to a successful Christmas email marketing is to keep a focus on your customers and not promote your products too hard. When done right, not only can you increase brand loyalty, but you can also boost e-commerce sales without being pushy. 

Want to know the best part? It’s not too late to send a Christmas email and achieve your business goals with email.

Hugh Beaulac

Hugh Beaulac is a digital marketer who has over 6 years of experience. Currently, he runs MC2 Bid4Papers, helps SBOs grow online, and writes for top-notch websites to share his tips on digital marketing. To stay tuned for more, follow Hugh on Twitter.

Anastasia Kryzhanovska

Anastasia Kryzhanovska
Senior Content Manager

Published on December 18, 2019


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