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Email Marketing & Millennials: Do We Think Email Sucks?

Posted by Guest on September 7, 2016

Ever since Mark Zuckerberg declared “we don’t think that a modern messaging system is going to be email” it set the email marketing sphere into a frenzy. Are social media messaging apps like Whatsapp, Facebook, and Snapchat going to be the fatal blow to the email lists we have worked so hard on growing and nurturing over the years? All because of those damn meddling millennials? Well, no. Millennials, like myself, love our email. We are just as addicted to it as our social media, so much so that we are the highest demographic who thinks we will still be kicking it with our inboxes in 10-years time . But we do use email to communicate in a different way compared to previous generations. With the sheer volume of social media messages going out every second of the day across an increasing amount of platforms, it can be hard for the average millennial to keep up with your brand. This is why when it comes to consumer-to-brand communication, social media is for stalking our ex-boyfriends and email is for making sure we don’t miss out on that 50% sale. Here is why email marketing DOESN’T suck – you are just doing it wrong. 1. Millennials Want To See Your Brand In Their Inboxes If you are wanting in on the $200 billion buying power that millennials hold – you are going to need to up your EMAIL game not your social. According to a recent report by the UK email…

How to Supercharge Your Remote Team’s Communications

Posted by Guest on May 16, 2016

The way we imagine the workplace is an office with desks, a water cooler, a conference room and probably a sad little area for ‘fun’. As much as that might’ve been true in the 90s, we’ve come a long way since. There’s no more resentment from the early morning commute, or terrible small talk in the elevator. Now — in the age of remote work — we’ve never been in a better position. I’ve worked remotely almost all of my life. I’ve found good communication is the only thing that makes remote teams anything different to a bunch of disconnected people, alone on their laptops in silence. Over the years, I’ve learned a lot about quality communication, email productivity, feedback loops and using the right tools. In this article, I’ll share some of that with you.   Don’t scatter your communication all over the place With so many shiny apps out there, it can be tempting to spread your work out between all of them, but it’s also horribly unproductive for you and your team. Imagine if I wanted to check the status of an article in progress, and had to first check Trello for the link, then Google Docs for the comments, then go onto my emails to send my reply. That’s 3 apps for one job. I don’t know the workflows and processes that are best for you, but I found that integrating my apps together did the trick. For example, I have my Trello activity feeding into…

How To Get Organized With Your Web Browsing

Posted by Guest on April 19, 2016

Real talk: I have thirteen tabs open right now on my Chrome browser. That probably disqualifies me in most people’s minds as anyone who could offer assistance with organizing web habits for more efficient browsing. But, believe it or not, 13 tabs is quite a significant improvement from where I was at before. For years, I have been one of those habitual tabbers. I would open and pin a tab for everything. Paused videos, newspaper articles, blog posts, funny pictures of cats and/or overused memes…if it was on the web, it was pinned in my browser. I wouldn’t even close them; the same pins could sit there untouched for months. Then one day I would get fed up and start going through them, rediscovering those hidden gems I had forgotten existed. Or, if I was really frustrated, just right-click and closing without ever knowing what I had deemed important enough. I usually reached that point when it was taking minutes at a time to load up my web browser. A Modern Epidemic Of Bad Habits If I said that I would regularly have two or three dozen tabs open at any given time, most of the people reading this would probably be shocked. But there is a sliver of readers who are scoffing at my amateur status. The point is, the majority of us are guilty of being inefficient and disorganized with our browsing. That could mean a number of things, so I will address three specific issues: Tab Abuse Bookmark…

Facebook Photo And Video Sharing Experiments To Try

Posted by Guest on April 16, 2016

Facebook is a tricky platform in a lot of ways. The moment you think you are getting the whole thing down, they go and change a key element that you were exploiting as your primary social strategy. What is worst is that they have a policy of straight up not caring about the average opinion of their users; everything is done to further pushing profit and ad revenue. A fairly recent change that was a blatant attempt to squeeze more out of Facebook ads was promotional post reach. Under the guise of “better content for users”, they have made it virtually impossible to share anything that directly promotes a brand. They even stunt the reach of posts that aren’t directly promotional, using a shaky algorithm that doesn’t always know the difference. This has caused a lot of trouble for smaller brands, which have a limited budget and can’t compensate with hundreds or thousands of dollars per day on ads. But given how this has boosted Facebook’s net worth, it is doubtful that it will change any time soon. Getting creative and trying new things is your only real way forward. These experiments in photo and video sharing can help you to optimize your efforts again. Experiment #1 – Emotional Triggers For Viral Video Status UK brand John Lewis is well known for their annual Christmas tear jerk ads. In 2015, they really outdid themselves. The ad, titled Man On The Moon, told the story of a little girl with a…

Project Management Software: How To Find A Good Fit?

Posted by Guest on April 14, 2016

If you are thinking of investing in a project management software for your organization, you should consider couple of things before making your final decision. Two major things to consider is the size of the projects your company will have in the future and the number of people that will be assigned to those projects. Also, you should understand the culture and mobility of your organization and see if there is a need for a software that is accessible via mobile. Lastly, you should determine the budget for such an investment and match your needs with the amount of money you want to spend on a project management software. Types and costs of project management software Two most popular types are web-based and on-site software solutions. Web-based software is known as the Software as a Service (SaaS) which means that a server provider hosts the service and makes it available via Internet. Approximate costs for a web-based solution can vary from as low as $15 up to $100 per month or per user, including IT support and regular software updates. The payments are in a form of a monthly or annual fee. The clients for a web-based software are usually small businesses because of the low cost and efficient task management easily accessible using mobile devices. On-site software solutions include a variety of components, including hardware and necessary IT maintenance and software upgrades. With all of the fees added, including the IT support, licensing and physical serves, the cost could…