Business Insights

Effective Ways to Target Customers Using Email Marketing in 2022

Email marketing is when companies target large markets by sending commercial messages through electronic mail. When an effective strategy is put in place, successful email marketing leads to brand...

January 21, 2019

Business Insights

7 Emails to Send Out on an Automated Basis in 2022

E-commerce has taken over a large portion of global sales in the last decade. More than half of all Americans prefer to shop online, threatening to completely ruin the traditional model of...

January 11, 2019


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Business Insights

13 Tricks to Build an Awesome Brand Using a Podcast in 2022

The podcast has been around for more than a decade and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do...

January 8, 2019


6 Steps to Writing Better B2B Emails

Did you know that approximately 51% of B2B marketers use emails as their primary marketing channel? This was revealed by a recent Marketing Technology Strategy Survey Summary Report. Although new...

November 29, 2018

Business Insights

How to Write Professional Emails in the Messengers Era

As mobile communication platforms such as WhatsApp, Facebook Messenger, Google Hangout, GroupMe and others have become preferred methods of keeping in touch with your clients and colleagues, it might...

July 26, 2018

Business Insights

Diving into GDPR and What It Means for Cybersecurity

Unless you’ve been living under a rock, you’ve probably been getting spammed by GDPR emails left and right. There’s been plenty of confusion going around, too – what is the...

June 6, 2018

Business Insights

The 5-Ingredient Recipe for Crafting Personalized Cold Emails

There was a time when mass marketing used to work but it doesn’t anymore. The rules have changed. Personalized cold emails tend to perform better than their counterparts. Personalized emails...

April 18, 2018

Business Insights

Is Your Website in Internet Slums? 10 Steps to Get Back on Track

If your company website is starting to slide down the Google rankings, then it’s time to take action. Ideally, businesses should be aiming to tweak their SEO before their website falls down to...

February 28, 2018

Business Insights

Infographic: 10 Myths about Instagram for Business

Those who work in social media marketing know that the field can be very stressful. For example, a failure of a single marketing strategy can make or break the business because it may undermine the...

February 8, 2018

Business Insights

Boost Web Traffic and Consumer Count with Affiliate Marketing

Every business in the world is a brainchild of people who once had dreamt of making it big in the domain of corporate communication, sales and client acquisition. Well, talking of digital marketing...

February 1, 2018