As the saying goes, you never get a second chance to make a first impression.
The same goes for making an impression online. Research has shown that online visitors form a first impression of your brand in less than two-tenths of a second. In only 2.6 seconds, that visitor’s eyes focus to reinforce that first impression.
Knowing this, it’s important to use any and every opportunity to present yourself in a positive light online, especially through email communications. One such opportunity that is often overlooked is email signatures.
The best email signatures go beyond just your name and contact information by showcasing you and showing off your brand. So, what are some great email signature examples? We’ve laid out a bunch for, plus some tips for success.
1. Keep it Simple
Not everyone needs an elaborate email signature format to accompany their communications. Sometimes, simple and elegant will do the trick.
The key elements of a good business email signature include your name, title, company and phone number. You may also include an address and your company’s website. But don’t include your email address—that’s redundant and unnecessary.
Here’s a simple email signature example:
2. Use Color
To add visual interest, even to a basic professional email signature, try using 1-2 colors drawn from your brand, logo or any graphical elements you might use. More often than not, more than two colors start to clash and become distracting, so unless you have a particularly good eye for design, stick with one or two brand colors.
3. Limit Information
We’ve all seen those email signatures that include the whole kitchen sink and tell someone’s entire life story. You know, like these?
This is clearly one of the bad email signature examples. When it comes to deciding what information you should include, remember less is more. The best email signatures are about 5 lines of text, give or take.
4. Add a Photo
With the right tech know-how, or a useful email signature generator, you can easily add a photo to give your business email signature more impact, personality and memorability. Plus, the imagery will draw attention and add visual interest.
Here’s a cool email signature that uses a headshot to put a face to the name:
5. Include your Logo
Another option instead of a photo would be to include your company’s logo. While it is possible to use both a photo and a logo, most of the time this makes your signature too busy and confusion. You’re best to choose just one.
Your email signature format will depend on the size and orientation of your logo. Landscape logos work best in a stacked email signature, where as circular, square, or portrait logos can be placed to the right or left of the text, if desired.
6. Balance your Content
The best email signatures use hierarchy of design to balance content, type, and imagery. Use dividers or white space where needed to separate different elements of the email signature and direct the reader’s eyes. Also, bold, capped, and colored type attract the eye first, so weight the most important information in one of these ways.
7. Include Social Media Icons
Do you or your company have well-managed social media profiles? Why not use your email signature as another way to drive traffic to these platforms? Link to your social media channels using icons representing each site’s logo (rather than a boring hyperlinked URL).
Beyond social media icons, your business email signature can be used to drive other engagements from your email recipients. For example, you could link to your latest blog post or encourage sign-ups to your email newsletter.
9. Share Company Information
Some companies like to use their email signature as an opportunity to share announcements, such as awards or designations won. You can also list or include badges for certifications received or courses completed. Showing your expertise in your email signature emanates professionalism.
10. Design for Mobile
And finally, when choosing your email signature format, keep in mind that most people check their email on their phone. Pick a design and graphic elements ideal for mobile. If your logo has small text, consider only using the parts that translate well onto small screens. If you’re including links or icons, ensure they’re space out enough for people to click with their fingers.
To find the right balance of content, imagery, and design, think about what truly matters to you and your brand and prioritize. Trying to jam all of these ideas into one signature will just overwhelm your emails. Remember, less is more, keep it simple and be professional—hopefully, one of these email signature examples will inspire you to build an interesting one!
What are some of the best email signatures you’ve seen? What did you like about them? Let us know below!