Business Insights

How to Write Professional Emails in the Messengers Era

As mobile communication platforms such as WhatsApp, Facebook Messenger, Google Hangout, GroupMe and others have become preferred methods of keeping in touch with your clients and colleagues, it might...

July 26, 2018

Business Insights

Diving into GDPR and What It Means for Cybersecurity

Unless you’ve been living under a rock, you’ve probably been getting spammed by GDPR emails left and right. There’s been plenty of confusion going around, too – what is the...

June 6, 2018


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Business Insights

The 5-Ingredient Recipe for Crafting Personalized Cold Emails

There was a time when mass marketing used to work but it doesn’t anymore. The rules have changed. Personalized cold emails tend to perform better than their counterparts. Personalized emails...

April 18, 2018

Business Insights

Is Your Website in Internet Slums? 10 Steps to Get Back on Track

If your company website is starting to slide down the Google rankings, then it’s time to take action. Ideally, businesses should be aiming to tweak their SEO before their website falls down to...

February 28, 2018

Business Insights

Infographic: 10 Myths about Instagram for Business

Those who work in social media marketing know that the field can be very stressful. For example, a failure of a single marketing strategy can make or break the business because it may undermine the...

February 8, 2018

Business Insights

Boost Web Traffic and Consumer Count with Affiliate Marketing

Every business in the world is a brainchild of people who once had dreamt of making it big in the domain of corporate communication, sales and client acquisition. Well, talking of digital marketing...

February 1, 2018

Business Insights


Just like one of the life’s unanswered questions “Did the egg come first or the chicken?” so is this a perpetual question in the minds of the digital marketers, “Which is more...

December 6, 2017

Business Insights

How to Choose a Domain Name for Your Startup

Sticky. Memorable. Simple. These are all words to describe a good domain name for your startup.  It may seem like a small, somewhat insignificant detail in the grand scheme of all the things you...

October 18, 2017

Business Insights

The Emotional Cost Of Being A Female Millennial Startup Founder

“My work is me.” This is how I defined myself when I founded my startup Mailbird. I put in twenty hour days, worked on weekends and my laptop never shut down. Sounds like just...

October 13, 2017

Business Insights

5 Common Email Marketing Mistakes That Are Killing Your Open Rates

As a marketer, you’ll be fully aware that email marketing is a strong now as it ever has been before. Sure, the techniques have changed, and the methods may be different, more so, half the...

August 23, 2017

Business Insights

Improve Your Lead Generation through Effective Contact Management

According to BrightTALK, and as reported by Hubspot, 80% of marketers say their lead generation efforts are only slightly or somewhat effective. That’s not very effective! And yet, 58% of...

May 18, 2017