close
Try Mailbird, the Best Email App to Manage Multiple Accounts

40 Best Email Practices Backed by Statistics

Posted by Anastasia Kryzhanovska on June 24, 2022

Best email practices

Anastasia Kryzhanovska

Senior Content Manager

Anastasia is a content marketer and manager with a strong IT background, passionate about storytelling and SEO. She likes creating high-quality content and helping others develop their skills. Besides work, she loves traveling, extreme sports, and reading fantasy books.
Published on June 24, 2022
Last Updated on June 24, 2022

More than a quarter of adults have landed themselves in hot water after sending a “strongly worded” email – with emojis considered a serious no-no, according to research.

A survey of 2,000 professionals who use emails for work revealed the dos and don’ts when it comes to constructing a digital message.

A fifth wouldn’t dream of using emojis, while three in 10 hate “text speak” in an email.

And one in 10 will relax their tone of voice with co-workers within the first week of starting a new job.

Nearly three-quarters (74 percent) are happy to take a more candid tone with clients, but when it comes to the “boss” just 57 percent would do the same.

Unfortunately, of those who didn’t take appropriate cautions when emailing, many received an unhappy response – with 22 percent getting a telling-off from the boss, and a tenth having to write an apology.

When asked about the worst thing they’ve ever sent or received over email, one respondent said they sent a fake resignation, while another delivered a message intended for their wife to the boss.

Mailbird spokesperson Nicole Stevens, who commissioned the research, said: “Self-awareness, when drafting emails has never been more important and recognizing this tone, can differ hugely from business to business and person to person.

“It does appear there are some concrete things people don’t like to receive over email, and things many wouldn’t send.

“But email, as with all language, evolves over time – who knows, in 30 years, everyone might be emailing exclusively with emojis.”

The study also found four in 10 respondents get annoyed when people in their company ‘reply all’ to an email they didn’t really need to.

A third feel irritated when people forget to attach things they’ve mentioned in the body of an email, and 11 percent are frustrated when they are referred to by the wrong gender.

Nearly half (45 percent) have received emails with their name spelled incorrectly – and 32 percent confessed to having done the same thing to someone else.

On average, emailers will go for four entire messages with a misspelled name before they bring themselves to correct their correspondent.

Just under two-thirds (65 percent) blame composing emails in a rush for making mistakes, while 31 percent say the volume is simply too great.

However, 22 percent admitted they’re just too lazy to properly proofread their compositions, according to the OnePoll research.

While 17 percent sometimes write emails ‘in the heat of the moment’ and say things they don’t mean.

More than one in 10 (12 percent) have accidentally copied someone into an email they should only have been ‘blind copied’ into, leading to getting in trouble – or even breaking GDPR rules.

As a result, 33 percent have Googled for advice on how to send an email properly.

On average, adults spend two hours and 20 minutes daily sending, reading, writing, and checking emails – with 33 unread currently sitting in their inbox.

Mailbird’s spokesperson, Nicole Stevens, added:

“Emails are a huge part of day-to-day life for almost everybody.

“Even if you don’t use them for work purposes, nearly all of us have an email account we use. While many will just use it to set up accounts, there will be times when messages need to be crafted.

“A good rule of thumb is to start email conversations professionally – like with fashion, you can never be over-professional.

“Then, after a few messages have gone back and forth, you can gauge the other person’s attitude and maybe bring it down a notch if needed.”

Top 40 Best Practise Rules When It Comes to Email

  1. Proofread your email
  2. Read the email carefully before responding
  3. Check you’ve attached your documents
  4. Double-check who you are sending the email to
  5. Check your punctuation/ grammar
  6. Make sure you’ve spelled the recipient’s name correctly
  7. Don’t put ‘kisses’ 
  8. Don’t use ‘text speak’
  9. Don’t hit ‘reply all’ unless everyone needs to know
  10. Don’t hit send when you’re emotional
  11. Don’t use acronyms like ‘TYVM’ instead of ‘thank you very much’
  12. Remove people who SHOULD NOT see your email from the CC: field
  13. Don’t use capitals to get your point across
  14. Pause a minute or two before sending heated emails
  15. Don’t use slang
  16. Don’t send confidential information
  17. Don’t gossip
  18. Keep paragraphs short for easy reading
  19. Don’t use emojis
  20. Don’t forget to CC everyone that needs to be included
  21. Know when NOT to send an email, such as making a phone call instead
  22. Don’t flirt with someone
  23. Don’t use GIFs
  24. Don’t say anything you wouldn’t say to someone’s face – such as making a complaint
  25. Don’t include sarcasm
  26. Include an email signature
  27. Reply within 24 working hours
  28. Don’t forget to close the conversation, such as ‘Let me know if you have any questions’
  29. Don’t use ‘hi’ or ‘hey’ but say ‘Good morning’ or ‘Hello’
  30. Don’t over-use exclamation marks
  31. Don’t send emails outside of working hours
  32. Don’t be too blunt/ to the point
  33. Make sure you introduce yourself
  34. Don’t email co-workers about personal things, like weekend plans
  35. Always start with ‘Hope you’re well’ or similar
  36. Don’t get ‘pushy’
  37. Don’t make jokes
  38. Understand the culture of the country you are emailing
  39. Don’t put the question/ email in the email subject
  40. Include your preferred pronouns in your email signature