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Posted by Christin on March 5, 2018

The art of crafting the perfect “keep in touch email” Ah, the dreaded “keeping in touch” email. It often comes across as clunky, or worse: downright awkward. How do you reach out to someone for merely the sake of “keeping up the relationship”? It’s easy with friends and family–you just reach out with a specific memory or sentiment, and voilá! You’re back in the swing of things in no time. What if you could do the same thing with your business relationships? These working relationships often blur the lines of business and friendship. While that may not be the case with all contacts, at a very minimum, there is frequently something you remember about a specific person. This could be simply his love for golf or her cat’s name is Aspen. Whatever little nugget of information you have, keep it at the forefront of your mind as you craft your email! Hints and Tricks There are a variety of situations that may necessitate a touching base email. You may want to stay in touch with an old coworker who has left the company. An old superior or higher-up may have mentored you, and you wish to reach out every so often. Potentially, a virtual client–someone you’ve never met face-to-face–is your intended recipient. Maybe you met a person at an event, and want to reach out electronically. Whatever the case may be, it’s important to keep a few things in mind. When crafting this type of email, it’s best to follow these hints…