There was a time when mass marketing used to work but it doesn’t anymore. The rules have changed. Personalized cold emails tend to perform better than their counterparts. Personalized emails improve CTR by 14% and conversion rate by 10%. Advanced personalized emails with custom snippets have 17% reply rate as compared to their counterparts that have a mere 7% reply rate. So cold emails aren’t always ignored as long as they’re well-thought and personalized. The 5-ingredient recipe for crafting successful personalized cold emails will help your sales team see a decent reply rate. Here is an overview of the 5-ingredient recipe: Ingredient #1: Collect relevant data Ingredient #2: Create a unique template Ingredient #3: Understand your individual prospect Ingredient #4: Create a ‘hook’ Ingredient #5: Smart follow up Ingredient #1: Collect relevant data It is a core ingredient, use it carefully. You don’t just need data on your prospects but you need relevant data. Personalization relies on the data you collect and if it is irrelevant, your email won’t remain personalized anymore. For instance, if you happen to refer to your prospect ‘position’ in their organization (CEO, CMO, designer, etc.) in your email. You have to ensure that you’re referring to the prospect’s current position. Referring to an old position or a wrong position means nothing but disaster. So how you collect relevant data on your prospects? It is a 2-step process: 1. Primary data collection 2. Core data collection 1. Primary data collection Primary data involves basic data collection such as: Full…
Returning back to work after a relaxing vacation? For many, getting back into a regular working routine after the holidays can be a struggle. The change of pace can take a while to get used to. However, there are many great benefits of taking time off work. Taking a vacation allows you to clear your head, de-stress and renew your energy for the next months of work. The best thing you can do is use this restart as an opportunity to supercharge your productivity. Here are a few tips on how to improve productivity at work after the holidays. Organise Your Emails Despite your Out Of Office Message, after returning back to work from a (long) vacation, you are likely to have countless unopened emails waiting for you in your inbox. One of your first tasks, when you return to the office, should be organising and arranging your emails in order of importance. Focus on tackling your most urgent emails first and set aside the others for a later time. Most email clients, like Mailbird have a Snooze Feature that will let you snooze emails and have them come back at a later time of the day, week or month. This is a great feature to get through your emails fast and to gain control over your inbox while working away on the emails relevant to your current focus. Another good tip is to set an automated reply message on these emails, simply explaining why it may take longer to…
The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs. The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos. The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…
Each day people and organizations send more than 260 billion email messages. As a marketer or vendor that means you need an edge to stand out from the billions. Before you write one word or spend one second on the email design, identify and study your target audience. You need to know who you’re trying to reach before you begin communicating. Also, use a good email analytics program. You’ll gain important information and feedback like who opened the email piece, when they read it, what they clicked on, how many recipients opened it and what device type they used. This information lets you further optimize your email design. Following industry best email design practices allows you to standout without gimmicks or expense. You provide quality content presented in an attractive easy to read manner that loads well on any device. You can break that down into eight digestible practices to adhere to that make email creation even easier. 1. Use Email Templates Start your foray into best email design practices with the most basic clever design tip for any document type. Use a well-designed template. If you find the offerings of Microsoft Word limiting, try searching online. If you use an e-mail marketing service like Mailchimp, you’ll have access to personalized templates there. Most email marketing services provide you with guidelines on comprising suitable out of office messages offer you the possibility to generate your own templates for each occasion. If you are using an email client like Mailbird, for example, the option…
Let’s be honest, the last thing on your mind before vacation is putting up an auto-responder email. Half the time, your out of office message is probably an “Oh crap!” moment after you’ve already left the office. Even though you might be soaking up the sun on the beach or tearing up the slopes, your coworkers, customers, and other business associates are still in the office and may not know that you’re unavailable. Failing to tell people that you’re out of the office could come back to bite you, especially if they’re expecting a prompt response. Before heading out on that much needed time off, it’s imperative that you set an out of office reply to let senders know you’re gone. If you’re feeling stumped, we’ve crafted 7 out of office message samples to inspire you. Check them out below! 1. Out Of Office Message – Basic Example Template Hi there, Thank you for your email. I will be out of the office from mm/dd to mm/dd and will have limited access to email / will not have access to email. If this is urgent, please contact [NAME] at [EMAIL] or [PHONE]. I will do my best to respond promptly to your email when I return on mm/dd. Best, We don’t always have time to be clever or creative… and that’s okay! At its core, a vacation responder email simply needs to inform the sender that you are out of the office and when to expect a response. The elements…
Why Mailbird is the Best Email Client for Windows 10 One Million – That’s the number of accounts currently managed on the Mailbird email client, and still growing. Every day, more users are discovering our email client after getting tired of their existing email clients like Thunderbird, Outlook, and so on. What makes Mailbird a better email client for Windows 10 users? Unlike other clients, Mailbird is designed to be easy to setup, use and customize. You can be up and running with your existing email accounts in just minutes. Better yet, you will enjoy using them even more because Mailbird allows you to change everything about it to match your needs and style. Unlimited Colors One click is all it takes to change the entire Mailbird email client color scheme. Custom Layouts Small screen? 3 column? Preview? No matter how you prefer to check and manage your email, Mailbird can suit your needs. Unified Inbox One inbox, multiple accounts. Mailbird makes it easy to manage emails from across all your email accounts. It also makes it easy to understand which account the email was sent to, and which account you are sending from when replying or composing. “…this email client unifies your inbox with your apps by rolling your email and all your calendar, task, and messaging apps into an all-in-one interface. And it’s a simple user interface, which you can customize in different colors and layouts.” – Hubspot Try it now 100% free We could tell you why Mailbird is the…
Technology has no doubt, metamorphosed every industry in this 21st century. Especially the communication sector, almost every single thing has changed. Be that as it may, one thing has remained torpid, email addresses. As a matter of fact, many businesses are groping their ways on how to find email addresses, to heighten their work. Still, you might want to write to your friend and by mistake, you deleted his/her email address. What will you do? Try the mindless Googling? Here are some great websites to help you search for any email addresses. 1. Email Hunter This fun software will find varied email addresses. Moreover, it will detail some derivations where it recouped the data. Above all, this is a polished app. Also, it’s a Chrome extension. It has free and paid plans. The paid version starts at $49/month, $99/month all the way to $399/month. 2. HeadReach Using HeadReach, you can find the email by name, Company or website. Besides, you can set the advanced feature to search email addresses by job position. From here on, once you get your candidate; hit find the name email and social profile. The email will get added to your contacts. Finally, this tool has a log for undemanding access to all your searches. 3. Anymail Finder The fun thing about this app is that it suggests emails using email patterns. All you need to do is click on the toolbar of the email address search from your Chrome browser. From here on, you find an email address either by the name or company website. Anymail Finder will then speculate the…
As in many things in life, when it comes to the success rate of your email blasts, timing is everything. If you’re looking for more email opens and click-throughs to increase traffic, it matters plenty what time and day you send out emails to your subscribers. This is because your loyal audience (provided it finds content useful or interesting) will share it after reading, leading to increased website traffic, new subscribers and customer conversions. Best Day to Send Emails Most studies show that working days have a significantly higher open rate than the weekend. Engagement metrics show that subscribers are mainly active from Monday to Friday. Weekends are considered leisure and family time, resulting in lower traffic. According to GetResponse, the best day to send emails is Tuesday, with the highest open rate. A study conducted by Experian found that Tuesday’s emails have an open rate of about 18%. Thursday has a slightly lower rate making it the second best choice. On the Harland Clarke Digital’s analysis, Wednesday made it to the top with Tuesday right behind it. Customer.io and MailChimp agree that the middle of the working week (Tuesday, Wednesday, Thursday) gets you the highest open rates, especially for informative emails that don’t require any action. However, the best day to send sales or promotional email is Friday. GetResponse found that Friday has the highest click-through rate, making the end of the week best for actionable email blasts. So when is the best day to send an email? If you’re looking…
Sending mass email requires a few points of etiquette one being to keep email addresses private. There are a number of reasons why employees prefer to keep their email IDs private. Sending an email to undisclosed recipients ensures that you can do so in a professional manner. Mailbird aims to make your professional endeavours easier by integrating a variety of intuitive functions into one friendly email interface – organize, search and find information with a click of a button. The Benefits The best way to do send an email to multiple people is to use an undisclosed recipients feature that can be integrated into Gmail or Outlook with Mailbird. Some main benefits of sending email to undisclosed recipients are: Professionalism Concealing email addresses is a thoughtful and professional way of sending mass emails. This protects the privacy of your recipients’ responses too and ensures that other people don’t get a build up of email responses stemmed from replies to your mass email that does not concern anyone but the original sender. Reduce junk email Sending email to undisclosed recipients helps to ensure that people actually get your email and that it isn’t filtered out as chain emails to the junk folder. Spam protection Truthfully, when you send mass emails with exposed email addresses, it subjects other people to spammers, malware and viruses. Furthermore, it makes it easier for spammers get a hold of information, in extreme cases cause a breach in security through hacking. Send personalized email Instead of seeing…
Did you know that approximately 51% of B2B marketers use emails as their primary marketing channel? This was revealed by a recent Marketing Technology Strategy Survey Summary Report. Although new channels have emerged over the years since emails were first used, they still are the best option for businesses. However, there’s a twist to using emails, irrespective of whether you send a single or multiple emails, aspects that must be looked into if you’re to achieve the desired objective. Using emails can backfire on you. To counter this, there are some tips that you could implement to make your emails effective. Check out these 6 tips: 1. Who’s Your Audience? The only way to craft an email that will make any sense is by knowing your recipient. In this case, businesses need to identify who their target audience is and tailor the email accordingly. Without a target market in mind, chances are that your email will be irrelevant to the people who really count and therefore end up having no value. The fact is, the email isn’t really about you but rather your audience. Ensure that as you write it, you focus on them rather than your company. Make them feel as part of your brand. 2. Work On The Subject Line Any writer understands the value a heading or title holds in an article because should they not be “catchy” or interesting, you can be assured no one will bother reading the rest of your article. Email subject lines…
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There was a time when mass marketing used to work but it doesn’t anymore. The rules have changed. Personalized cold emails tend to perform better than their counterparts. Personalized emails improve CTR by 14% and conversion rate by 10%. Advanced personalized emails with custom snippets have 17% reply rate as compared to their counterparts that have a mere 7% reply rate. So cold emails aren’t always ignored as long as they’re well-thought and personalized. The 5-ingredient recipe for crafting successful personalized cold emails will help your sales team see a decent reply rate. Here is an overview of the 5-ingredient recipe: Ingredient #1: Collect relevant data Ingredient #2: Create a unique template Ingredient #3: Understand your individual prospect Ingredient #4: Create a ‘hook’ Ingredient #5: Smart follow up Ingredient #1: Collect relevant data It is a core ingredient, use it carefully. You don’t just need data on your prospects but you need relevant data. Personalization relies on the data you collect and if it is irrelevant, your email won’t remain personalized anymore. For instance, if you happen to refer to your prospect ‘position’ in their organization (CEO, CMO, designer, etc.) in your email. You have to ensure that you’re referring to the prospect’s current position. Referring to an old position or a wrong position means nothing but disaster. So how you collect relevant data on your prospects? It is a 2-step process: 1. Primary data collection 2. Core data collection 1. Primary data collection Primary data involves basic data collection such as: Full…
Returning back to work after a relaxing vacation? For many, getting back into a regular working routine after the holidays can be a struggle. The change of pace can take a while to get used to. However, there are many great benefits of taking time off work. Taking a vacation allows you to clear your head, de-stress and renew your energy for the next months of work. The best thing you can do is use this restart as an opportunity to supercharge your productivity. Here are a few tips on how to improve productivity at work after the holidays. Organise Your Emails Despite your Out Of Office Message, after returning back to work from a (long) vacation, you are likely to have countless unopened emails waiting for you in your inbox. One of your first tasks, when you return to the office, should be organising and arranging your emails in order of importance. Focus on tackling your most urgent emails first and set aside the others for a later time. Most email clients, like Mailbird have a Snooze Feature that will let you snooze emails and have them come back at a later time of the day, week or month. This is a great feature to get through your emails fast and to gain control over your inbox while working away on the emails relevant to your current focus. Another good tip is to set an automated reply message on these emails, simply explaining why it may take longer to…
The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs. The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos. The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…
Each day people and organizations send more than 260 billion email messages. As a marketer or vendor that means you need an edge to stand out from the billions. Before you write one word or spend one second on the email design, identify and study your target audience. You need to know who you’re trying to reach before you begin communicating. Also, use a good email analytics program. You’ll gain important information and feedback like who opened the email piece, when they read it, what they clicked on, how many recipients opened it and what device type they used. This information lets you further optimize your email design. Following industry best email design practices allows you to standout without gimmicks or expense. You provide quality content presented in an attractive easy to read manner that loads well on any device. You can break that down into eight digestible practices to adhere to that make email creation even easier. 1. Use Email Templates Start your foray into best email design practices with the most basic clever design tip for any document type. Use a well-designed template. If you find the offerings of Microsoft Word limiting, try searching online. If you use an e-mail marketing service like Mailchimp, you’ll have access to personalized templates there. Most email marketing services provide you with guidelines on comprising suitable out of office messages offer you the possibility to generate your own templates for each occasion. If you are using an email client like Mailbird, for example, the option…
Let’s be honest, the last thing on your mind before vacation is putting up an auto-responder email. Half the time, your out of office message is probably an “Oh crap!” moment after you’ve already left the office. Even though you might be soaking up the sun on the beach or tearing up the slopes, your coworkers, customers, and other business associates are still in the office and may not know that you’re unavailable. Failing to tell people that you’re out of the office could come back to bite you, especially if they’re expecting a prompt response. Before heading out on that much needed time off, it’s imperative that you set an out of office reply to let senders know you’re gone. If you’re feeling stumped, we’ve crafted 7 out of office message samples to inspire you. Check them out below! 1. Out Of Office Message – Basic Example Template Hi there, Thank you for your email. I will be out of the office from mm/dd to mm/dd and will have limited access to email / will not have access to email. If this is urgent, please contact [NAME] at [EMAIL] or [PHONE]. I will do my best to respond promptly to your email when I return on mm/dd. Best, We don’t always have time to be clever or creative… and that’s okay! At its core, a vacation responder email simply needs to inform the sender that you are out of the office and when to expect a response. The elements…
Why Mailbird is the Best Email Client for Windows 10 One Million – That’s the number of accounts currently managed on the Mailbird email client, and still growing. Every day, more users are discovering our email client after getting tired of their existing email clients like Thunderbird, Outlook, and so on. What makes Mailbird a better email client for Windows 10 users? Unlike other clients, Mailbird is designed to be easy to setup, use and customize. You can be up and running with your existing email accounts in just minutes. Better yet, you will enjoy using them even more because Mailbird allows you to change everything about it to match your needs and style. Unlimited Colors One click is all it takes to change the entire Mailbird email client color scheme. Custom Layouts Small screen? 3 column? Preview? No matter how you prefer to check and manage your email, Mailbird can suit your needs. Unified Inbox One inbox, multiple accounts. Mailbird makes it easy to manage emails from across all your email accounts. It also makes it easy to understand which account the email was sent to, and which account you are sending from when replying or composing. “…this email client unifies your inbox with your apps by rolling your email and all your calendar, task, and messaging apps into an all-in-one interface. And it’s a simple user interface, which you can customize in different colors and layouts.” – Hubspot Try it now 100% free We could tell you why Mailbird is the…
Technology has no doubt, metamorphosed every industry in this 21st century. Especially the communication sector, almost every single thing has changed. Be that as it may, one thing has remained torpid, email addresses. As a matter of fact, many businesses are groping their ways on how to find email addresses, to heighten their work. Still, you might want to write to your friend and by mistake, you deleted his/her email address. What will you do? Try the mindless Googling? Here are some great websites to help you search for any email addresses. 1. Email Hunter This fun software will find varied email addresses. Moreover, it will detail some derivations where it recouped the data. Above all, this is a polished app. Also, it’s a Chrome extension. It has free and paid plans. The paid version starts at $49/month, $99/month all the way to $399/month. 2. HeadReach Using HeadReach, you can find the email by name, Company or website. Besides, you can set the advanced feature to search email addresses by job position. From here on, once you get your candidate; hit find the name email and social profile. The email will get added to your contacts. Finally, this tool has a log for undemanding access to all your searches. 3. Anymail Finder The fun thing about this app is that it suggests emails using email patterns. All you need to do is click on the toolbar of the email address search from your Chrome browser. From here on, you find an email address either by the name or company website. Anymail Finder will then speculate the…
As in many things in life, when it comes to the success rate of your email blasts, timing is everything. If you’re looking for more email opens and click-throughs to increase traffic, it matters plenty what time and day you send out emails to your subscribers. This is because your loyal audience (provided it finds content useful or interesting) will share it after reading, leading to increased website traffic, new subscribers and customer conversions. Best Day to Send Emails Most studies show that working days have a significantly higher open rate than the weekend. Engagement metrics show that subscribers are mainly active from Monday to Friday. Weekends are considered leisure and family time, resulting in lower traffic. According to GetResponse, the best day to send emails is Tuesday, with the highest open rate. A study conducted by Experian found that Tuesday’s emails have an open rate of about 18%. Thursday has a slightly lower rate making it the second best choice. On the Harland Clarke Digital’s analysis, Wednesday made it to the top with Tuesday right behind it. Customer.io and MailChimp agree that the middle of the working week (Tuesday, Wednesday, Thursday) gets you the highest open rates, especially for informative emails that don’t require any action. However, the best day to send sales or promotional email is Friday. GetResponse found that Friday has the highest click-through rate, making the end of the week best for actionable email blasts. So when is the best day to send an email? If you’re looking…
Sending mass email requires a few points of etiquette one being to keep email addresses private. There are a number of reasons why employees prefer to keep their email IDs private. Sending an email to undisclosed recipients ensures that you can do so in a professional manner. Mailbird aims to make your professional endeavours easier by integrating a variety of intuitive functions into one friendly email interface – organize, search and find information with a click of a button. The Benefits The best way to do send an email to multiple people is to use an undisclosed recipients feature that can be integrated into Gmail or Outlook with Mailbird. Some main benefits of sending email to undisclosed recipients are: Professionalism Concealing email addresses is a thoughtful and professional way of sending mass emails. This protects the privacy of your recipients’ responses too and ensures that other people don’t get a build up of email responses stemmed from replies to your mass email that does not concern anyone but the original sender. Reduce junk email Sending email to undisclosed recipients helps to ensure that people actually get your email and that it isn’t filtered out as chain emails to the junk folder. Spam protection Truthfully, when you send mass emails with exposed email addresses, it subjects other people to spammers, malware and viruses. Furthermore, it makes it easier for spammers get a hold of information, in extreme cases cause a breach in security through hacking. Send personalized email Instead of seeing…
Did you know that approximately 51% of B2B marketers use emails as their primary marketing channel? This was revealed by a recent Marketing Technology Strategy Survey Summary Report. Although new channels have emerged over the years since emails were first used, they still are the best option for businesses. However, there’s a twist to using emails, irrespective of whether you send a single or multiple emails, aspects that must be looked into if you’re to achieve the desired objective. Using emails can backfire on you. To counter this, there are some tips that you could implement to make your emails effective. Check out these 6 tips: 1. Who’s Your Audience? The only way to craft an email that will make any sense is by knowing your recipient. In this case, businesses need to identify who their target audience is and tailor the email accordingly. Without a target market in mind, chances are that your email will be irrelevant to the people who really count and therefore end up having no value. The fact is, the email isn’t really about you but rather your audience. Ensure that as you write it, you focus on them rather than your company. Make them feel as part of your brand. 2. Work On The Subject Line Any writer understands the value a heading or title holds in an article because should they not be “catchy” or interesting, you can be assured no one will bother reading the rest of your article. Email subject lines…
