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Facebook is a tricky platform in a lot of ways. The moment you think you are getting the whole thing down, they go and change a key element that you were exploiting as your primary social strategy. What is worst is that they have a policy of straight up not caring about the average opinion of their users; everything is done to further pushing profit and ad revenue. A fairly recent change that was a blatant attempt to squeeze more out of Facebook ads was promotional post reach. Under the guise of “better content for users”, they have made it virtually impossible to share anything that directly promotes a brand. They even stunt the reach of posts that aren’t directly promotional, using a shaky algorithm that doesn’t always know the difference. This has caused a lot of trouble for smaller brands, which have a limited budget and can’t compensate with hundreds or thousands of dollars per day on ads. But given how this has boosted Facebook’s net worth, it is doubtful that it will change any time soon. Getting creative and trying new things is your only real way forward. These experiments in photo and video sharing can help you to optimize your efforts again. Experiment #1 – Emotional Triggers For Viral Video Status UK brand John Lewis is well known for their annual Christmas tear jerk ads. In 2015, they really outdid themselves. The ad, titled Man On The Moon, told the story of a little girl with a…
Mailbird is hiring! The all-star team at Mailbird is looking for a motivated, experienced Rockstar “VP of Growth“ to lead the overall growth efforts of the company by planning and executing the right levers of growth through product and marketing. You will be getting the opportunity to lead Mailbird’s exceptional growth with our passionate team and create great impact on how people use email and online communication every day. Next to bringing our awesome software to every Windows user out there, you will get the great opportunity to work from the extraordinary paradise setting of Bali. The freedom and flexibility to work remotely from anywhere in the world, while also enjoying awesome Bali Mailbird hackathon getaways. Living life and work in perfect balance #DreamJob. You will also be an equal part and play a significant role in our annual Hackathons in Bali where the entire team comes together from all over the world to get a lot done, aggressively push product updates and marketing initiatives in 30 days of intense work. While weekly sportive activities will keep your body in shape, personal development and/or professional coaching sessions can be taken to achieve new goals and to expand your knowledge and expertise. What is Mailbird? Mailbird is a beautiful communication platform with a big vision to reinnovate the way we communicate in small and medium sized businesses and we already have more than 400.000 signups. We have won multiple prestigious awards and been voted the best email client for Windows both by…
Facebook is a tricky platform in a lot of ways. The moment you think you are getting the whole thing down, they go and change a key element that you were exploiting as your primary social strategy. What is worst is that they have a policy of straight up not caring about the average opinion of their users; everything is done to further pushing profit and ad revenue. A fairly recent change that was a blatant attempt to squeeze more out of Facebook ads was promotional post reach. Under the guise of “better content for users”, they have made it virtually impossible to share anything that directly promotes a brand. They even stunt the reach of posts that aren’t directly promotional, using a shaky algorithm that doesn’t always know the difference. This has caused a lot of trouble for smaller brands, which have a limited budget and can’t compensate with hundreds or thousands of dollars per day on ads. But given how this has boosted Facebook’s net worth, it is doubtful that it will change any time soon. Getting creative and trying new things is your only real way forward. These experiments in photo and video sharing can help you to optimize your efforts again. Experiment #1 – Emotional Triggers For Viral Video Status UK brand John Lewis is well known for their annual Christmas tear jerk ads. In 2015, they really outdid themselves. The ad, titled Man On The Moon, told the story of a little girl with a…
Mailbird is hiring! The all-star team at Mailbird is looking for a motivated, experienced Rockstar “VP of Growth“ to lead the overall growth efforts of the company by planning and executing the right levers of growth through product and marketing. You will be getting the opportunity to lead Mailbird’s exceptional growth with our passionate team and create great impact on how people use email and online communication every day. Next to bringing our awesome software to every Windows user out there, you will get the great opportunity to work from the extraordinary paradise setting of Bali. The freedom and flexibility to work remotely from anywhere in the world, while also enjoying awesome Bali Mailbird hackathon getaways. Living life and work in perfect balance #DreamJob. You will also be an equal part and play a significant role in our annual Hackathons in Bali where the entire team comes together from all over the world to get a lot done, aggressively push product updates and marketing initiatives in 30 days of intense work. While weekly sportive activities will keep your body in shape, personal development and/or professional coaching sessions can be taken to achieve new goals and to expand your knowledge and expertise. What is Mailbird? Mailbird is a beautiful communication platform with a big vision to reinnovate the way we communicate in small and medium sized businesses and we already have more than 400.000 signups. We have won multiple prestigious awards and been voted the best email client for Windows both by…
