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Did you know that approximately 51% of B2B marketers use emails as their primary marketing channel? This was revealed by a recent Marketing Technology Strategy Survey Summary Report. Although new channels have emerged over the years since emails were first used, they still are the best option for businesses. However, there’s a twist to using emails, irrespective of whether you send a single or multiple emails, aspects that must be looked into if you’re to achieve the desired objective. Using emails can backfire on you. To counter this, there are some tips that you could implement to make your emails effective. Check out these 6 tips: 1. Who’s Your Audience? The only way to craft an email that will make any sense is by knowing your recipient. In this case, businesses need to identify who their target audience is and tailor the email accordingly. Without a target market in mind, chances are that your email will be irrelevant to the people who really count and therefore end up having no value. The fact is, the email isn’t really about you but rather your audience. Ensure that as you write it, you focus on them rather than your company. Make them feel as part of your brand. 2. Work On The Subject Line Any writer understands the value a heading or title holds in an article because should they not be “catchy” or interesting, you can be assured no one will bother reading the rest of your article. Email subject lines…
Ever since Mark Zuckerberg declared “we don’t think that a modern messaging system is going to be email” it set the email marketing sphere into a frenzy. Are social media messaging apps like Whatsapp, Facebook, and Snapchat going to be the fatal blow to the email lists we have worked so hard on growing and nurturing over the years? All because of those damn meddling millennials? Well, no. Millennials, like myself, love our email. We are just as addicted to it as our social media, so much so that we are the highest demographic who thinks we will still be kicking it with our inboxes in 10-years time . But we do use email to communicate in a different way compared to previous generations. With the sheer volume of social media messages going out every second of the day across an increasing amount of platforms, it can be hard for the average millennial to keep up with your brand. This is why when it comes to consumer-to-brand communication, social media is for stalking our ex-boyfriends and email is for making sure we don’t miss out on that 50% sale. Here is why email marketing DOESN’T suck – you are just doing it wrong. 1. Millennials Want To See Your Brand In Their Inboxes If you are wanting in on the $200 billion buying power that millennials hold – you are going to need to up your EMAIL game not your social. According to a recent report by the UK email…
The chances are good that if you have even the slightest interest in the 2016 United States Presidential race, you are familiar with the controversy surrounding Senator Hillary Clinton and her alleged use of personal email accounts on a private server to conduct government business. For months now, a flurry of accusations, testimony, and new information continues to hover over Senator Clinton’s campaign as she campaigns across the nation in the hopes of securing the Democratic nomination, and eventually, the presidency. Even if it turns out that not all the accusations laid against her are, in fact, true; it cannot be denied that it has greatly hindered her campaign, and Senator Clinton’s chances at reaching the white house. It’s not just Hillary Clinton’s problem Hillary Clinton’s email woes make for big headlines, but it’s amazing how many people make the same mistake of using personal email accounts for things like saving contacts, or rely on our business email account for things like shopping on Amazon. Even if you aren’t a high-level government official, using a business email account for personal reasons, or using a personal one for business is something that can result in: Termination Identity Theft Increase in Spam Email Confusion Embarrassment Even prosecution! If for no other reason, it’s important to keep things separate because situations change. After all, the chances are good that you will change jobs in the next five years. When you lose access to your business email account during a job…
Did you know that approximately 51% of B2B marketers use emails as their primary marketing channel? This was revealed by a recent Marketing Technology Strategy Survey Summary Report. Although new channels have emerged over the years since emails were first used, they still are the best option for businesses. However, there’s a twist to using emails, irrespective of whether you send a single or multiple emails, aspects that must be looked into if you’re to achieve the desired objective. Using emails can backfire on you. To counter this, there are some tips that you could implement to make your emails effective. Check out these 6 tips: 1. Who’s Your Audience? The only way to craft an email that will make any sense is by knowing your recipient. In this case, businesses need to identify who their target audience is and tailor the email accordingly. Without a target market in mind, chances are that your email will be irrelevant to the people who really count and therefore end up having no value. The fact is, the email isn’t really about you but rather your audience. Ensure that as you write it, you focus on them rather than your company. Make them feel as part of your brand. 2. Work On The Subject Line Any writer understands the value a heading or title holds in an article because should they not be “catchy” or interesting, you can be assured no one will bother reading the rest of your article. Email subject lines…
Ever since Mark Zuckerberg declared “we don’t think that a modern messaging system is going to be email” it set the email marketing sphere into a frenzy. Are social media messaging apps like Whatsapp, Facebook, and Snapchat going to be the fatal blow to the email lists we have worked so hard on growing and nurturing over the years? All because of those damn meddling millennials? Well, no. Millennials, like myself, love our email. We are just as addicted to it as our social media, so much so that we are the highest demographic who thinks we will still be kicking it with our inboxes in 10-years time . But we do use email to communicate in a different way compared to previous generations. With the sheer volume of social media messages going out every second of the day across an increasing amount of platforms, it can be hard for the average millennial to keep up with your brand. This is why when it comes to consumer-to-brand communication, social media is for stalking our ex-boyfriends and email is for making sure we don’t miss out on that 50% sale. Here is why email marketing DOESN’T suck – you are just doing it wrong. 1. Millennials Want To See Your Brand In Their Inboxes If you are wanting in on the $200 billion buying power that millennials hold – you are going to need to up your EMAIL game not your social. According to a recent report by the UK email…
The chances are good that if you have even the slightest interest in the 2016 United States Presidential race, you are familiar with the controversy surrounding Senator Hillary Clinton and her alleged use of personal email accounts on a private server to conduct government business. For months now, a flurry of accusations, testimony, and new information continues to hover over Senator Clinton’s campaign as she campaigns across the nation in the hopes of securing the Democratic nomination, and eventually, the presidency. Even if it turns out that not all the accusations laid against her are, in fact, true; it cannot be denied that it has greatly hindered her campaign, and Senator Clinton’s chances at reaching the white house. It’s not just Hillary Clinton’s problem Hillary Clinton’s email woes make for big headlines, but it’s amazing how many people make the same mistake of using personal email accounts for things like saving contacts, or rely on our business email account for things like shopping on Amazon. Even if you aren’t a high-level government official, using a business email account for personal reasons, or using a personal one for business is something that can result in: Termination Identity Theft Increase in Spam Email Confusion Embarrassment Even prosecution! If for no other reason, it’s important to keep things separate because situations change. After all, the chances are good that you will change jobs in the next five years. When you lose access to your business email account during a job…
