The Year of the Bird

Posted by Christin on December 30, 2012


Marketing Manager

PR & Media Relations Supporting the team by communicating Mailbird and its great features to existing and potential users and media.

Published on December 30, 2012

No. Email is not dead, and its definitely not going anywhere in 2013. What will change is the culture of email and how it is used today, and Mailbird is 100% part of this movement. No…social networking, texting, or chatting will not replace email. With social networking sites acting as email silos, the big question is… how many years will open email survive as email silos form i.e. Facebook, LinkedIn? Majority says 25 years or more!

LinkedIn Survey: 42 males, 14 females

Yes, email still remains ahead of the game when it comes to communicating online. Email user Beth A. says, “The problem with ‘silos’ is that I now have email in LinkedIn, Facebook, etc., none of which is in my filing system.”

Think about it, even with alternative means of short-hand communication (which Mailbird also incorporates with the Quick Reply feature) when it comes to formal online communication, email perseveres. This next year will be an exciting one as we see new email products emerge. Much like our earlier post “The Creative Evolution of Email”, as we observe the new hybrid users that choose to use both Mac and Windows OS, the same goes for email. It would be fantastic to manage all online correspondence from one tool. As we continue to learn about people and their email, it is clear that we are dynamic users when it comes to software, and people will continue the use of multiple sources depending on the nature of our means to communicate. Again, when it comes to structured and action oriented, productivity based correspondence, you are not going to use a social networking site, your cell phone, or a chat message. Good old fashioned email comes first.

Email has been disrespected over time. We have forgotten how it revolutionized the way we stay connected to friends and family, conduct business, help people, share great deals, introduce new products, and celebrate/congratulate one another. It improved how we share information. Email complaints, #emailsucks twitter threads, and others alike have inspired many ideas on how to re-imagine email. You will hear people screaming to “Leave email alone! It is fine the way it is.” Strong arguments have been made for how charging for email can improve the way in which we handle it. Then you have those who think email is an extremely faulty form of how we connect with each other. Mailbird is not necessarily going to augment email, but rather take email as a world changing technology to new heights, by simply enhancing the experience and improving the way it works today.

Google Analytics
Snapshot of Mailbird Activity Accross the World

We are thrilled to report that we’ve surpassed our 1,000 beta sign up mark and it just keeps on climbing. Mailbird Pro pre-order notifications are popping up in our inboxes almost quadrupling in the last week, and we are a mere 3 weeks away from public beta launch. The vision of email for the future, is that it will only become part of a richer communications paradigm. The improvement comes from taking away the stress of a cluttered inbox, and the act of implementing a culture of productivity and simplicity, as supposed portal to distraction. That is why we are excited about a particular feature in Mailbird that is currently in the works. It will help you email better and more efficiently, while acting as your productivity wing-man. A work in progress which we cannot wait to see evolve.

To Mailbird Pre-Order customers and Private beta testers, have you noticed? 

1- The new email notification center
2- Multiple message selection with easy action bar and shortcuts
3- Added right-click options allowing you to organize emails with multi-label support.
4- Inbox maintenance with the new right click “Move to” option
5- The new “V” shortcut for an easier label + archive
6- Expand your email navigation bar for an easy view of labels and priority folders
7- The Blue bar indicating new unread mail

“Mailbird is Amazing.” – Justin S. of AppStorm

What we really want to say to Mailbird private beta testers and supporters, is that you are amazing for being a part of the development  of desktop email app for Windows, where productivity happens. With your feedback and our super rock-star development team, together we can finally have great design and features that eliminate email induced stress.


2013 is going to be a good one. It’s not the year of the Tiger…instead it will be The Year of the Bird! Mailbird will finally launch its public beta, new email features and developments are in place that will have you frolicking with joy. The Mailbird team has a new years resolution, and that is to dedicate ourselves to improving the culture of email. For now, a word from our team…


Happy New Year to all, with love from the Mailbird team.

Marketing Manager

PR & Media Relations Supporting the team by communicating Mailbird and its great features to existing and potential users and media.

Published on December 30, 2012