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Posted by Guest on April 16, 2016

Facebook is a tricky platform in a lot of ways. The moment you think you are getting the whole thing down, they go and change a key element that you were exploiting as your primary social strategy. What is worst is that they have a policy of straight up not caring about the average opinion of their users; everything is done to further pushing profit and ad revenue. A fairly recent change that was a blatant attempt to squeeze more out of Facebook ads was promotional post reach. Under the guise of “better content for users”, they have made it virtually impossible to share anything that directly promotes a brand. They even stunt the reach of posts that aren’t directly promotional, using a shaky algorithm that doesn’t always know the difference. This has caused a lot of trouble for smaller brands, which have a limited budget and can’t compensate with hundreds or thousands of dollars per day on ads. But given how this has boosted Facebook’s net worth, it is doubtful that it will change any time soon. Getting creative and trying new things is your only real way forward. These experiments in photo and video sharing can help you to optimize your efforts again. Experiment #1 – Emotional Triggers For Viral Video Status UK brand John Lewis is well known for their annual Christmas tear jerk ads. In 2015, they really outdid themselves. The ad, titled Man On The Moon, told the story of a little girl with a…

Posted by Jason Ephraim on February 2, 2016

This Thursday marks exactly 12 years since the launch of Facebook. To celebrate, we rounded up some interesting facts about the social network: Facebook Facts: 1. Facebook made almost $18 Billion Dollars in 2015. (Source – Facebook) (Image Source – Facebook) 2. Facebook has over 1.5 Billion monthly active users. (Source – Facebook) (Image Source – Facebook) 3. Over 90% of those monthly active users are on mobile devices. (Source – Facebook) (Image Source – Facebook) 4. Facebook made an average of $10.41 off each American & Canadian user in 2015. (Source – Facebook) (Image Source – Facebook) 5. In contrast, Facebook made an average of $3.58 off each European user in 2015 – The next highest-earning region. (Source – Facebook) (Image Source – Facebook) 6. Despite making up less than 14% of it’s monthly active users, American users account for over 50% of Facebook’s revenue. (Source – Facebook) (Image Source – Facebook) Some Facts About How The World Uses Facebook: 7. Every minute there are 150,000 messages sent on Facebook. (Source – JeffBullas.com) 8. The average user spends 21 minutes per day on average on Facebook. (Source – JeffBullas.com) 9. There are 500,000 Facebook “likes” every minute. (Source – JeffBullas.com) 10. There are over 350 million photo uploads per day. (Source – JeffBullas.com) 11. People spend over 927 million hours a month playing Facebook games. (Source – JeffBullas.com) 12. There are 1 billion enabled mobile apps on Facebook. (Source – JeffBullas.com) Mailbird Makes it Even Easier To Use Facebook If you haven’t tried Window’s best email client, you might not be…