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Email Marketing & Millennials: Do We Think Email Sucks?
Ever since Mark Zuckerberg declared “we don’t think that a modern messaging system is going to be email” it set the email marketing sphere into a frenzy. Are social media messaging apps like Whatsapp, Facebook, and Snapchat going to be the fatal blow to the email lists we have worked so hard on growing and nurturing over the years? All because of those damn meddling millennials? Well, no. Millennials, like myself, love our email. We are just as addicted to it as our social media, so much so that we are the highest demographic who thinks we will still be kicking it with our inboxes in 10-years time . But we do use email to communicate in a different way compared to previous generations. With the sheer volume of social media messages going out every second of the day across an increasing amount of platforms, it can be hard for the average millennial to keep up with your brand. This is why when it comes to consumer-to-brand communication, social media is for stalking our ex-boyfriends and email is for making sure we don’t miss out on that 50% sale. Here is why email marketing DOESN’T suck – you are just doing it wrong. 1. Millennials Want To See Your Brand In Their Inboxes If you are wanting in on the $200 billion buying power that millennials hold – you are going to need to up your EMAIL game not your social. According to a recent report by the UK email…
Razor Sharp & Clean Cut
Design & Positioning We made great strides in design and development with many more updates and changes on the way. It’s a lot of work, but we love this project and seeing Mailbird improve everyday. Our private beta and early release groups are growing and a big thank you for all the tremendous feedback. The ideas have been inspirational, and what is cool is that it allows users to be a part of the process in designing how they would like to manage email productivity. We love that people feel compelled to support the clean and simple email experience with Mailbird. We have also been experimenting with different slogans that define Mailbird and your input has been really interesting. Great ideas out there from people who are seeking a better email solution, which has also helped us understand how our app will be set to develop over time, and plan for some desirable feature releases. Design is important to us. It is what brings the experience of email with Mailbird full circle. One of the challenges is choosing the right approach to integrating our app to the modern style in which Windows 8 apps are packaged, which is why we look forward to a collaborative Windows 8 development workshop in Bandung, Indonesia early next year. People care about style, design, and the feeling they have when they interact with software. Look at the major email companies out there, that are web email focused. Hotmail has re-branded as outlook.com with a fresh metro style. In July this…