Social Media Content Guide: How To Write Effective Content

Social Media Content

There’s no point in writing social media content that no one will read. Writing effective social media content is quite easy once we grasp a couple of tips. Approximately 40% of the world’s population has internet access, attracting even a small percentage of that with your content will be invaluable to you.

Here’s a list of steps that will guide you write compelling content:

1. Have a Niche

What topics will your content be based on? Before you can shift your focus to writing social media articles, its best to identify which fields you’re knowledgeable in and can comfortably write content on. Importantly, identify a niche and stick to it. Whenever we publish articles on topics that we are not conversant in, chances are that we will have too much irrelevant content, not forgetting misguiding information that may cost us our audience. You don’t have to be a ‘jack of all trades,’ chose your niche and let that be your identity.

2. Know Your Audience

Do you know your audience? Can you define the persona of your prospective reader? These are among the many important questions regarding your audience that will dictate the nature of your content. Content for an older audience will, of course, be entirely different from that for young adults or kids. This distinction will be crucial in writing effective social media content. Knowing your audience will guide you to write content that’s tailored specifically to them. Otherwise, writing content without a target audience in mind will make you write content that will ‘miss the target’ rendering your article ineffective.

3. What Platform Are You Using

There are many social media platforms available for you to publish your content on, each with its own requirements. Over the years, the number of these sites has been growing, and your audience probably has a preference which you must know. The channel you use will dictate a lot of aspects that relate to the content, for example, the length, level of formality and so on.

Social Media Content
A common feature on most websites – the share function

The other factor to consider is making your content shareable across a number of social media platforms. This increases the level of effectiveness of the social media content since you’ll get to reach a bigger audience that way.

4. Do Extensive Research

Legitimacy online is a crucial aspect that cannot be ignored. There are hundreds of thousands of content pieces being posted online every single minute each day. The question is, how does your content stand out from the rest? The answer is simple, establish legitimacy.

Working on the quality of your content to ensure that no information you post will be misleading to your audience in any way is the way to go. Competition for audience is stiff online, therefore, ensure that before writing your content, you’ve gone the extra mile and done extensive and sufficient research such that your content is irreproachable. Should any queries arise, be in a position to justify or defend your posts with credible proof. Your audience values truth and honesty, ensure that you give them exactly that.

5. Work On the Content

Social Media Content
Content that’s guaranteed to interest readers

The quality of your social media content is the primary determinant of whether it will be useful or not. Once you have attained all the four steps highlighted above, your next action will be to draft the content. Every aspect from the title to the conclusion is critical to your success. Therefore, as you work on the material, there’re a couple of things that you’ll need to look at in detail to guarantee effectiveness.

About the Author:

Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Check out his website During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.

 

 

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