Regional Marketing Manager – Germany

Full Time  ·  remote (germany)

As a regional marketing manager in Germany, you will be working closely with many cross-functional teams, such as customer success, general marketing, web development, growth, etc. Your activities will be aligned with regional sales activities as well as those of the marketing department (both on global and regional level).

Main Responsibilities

  • Based on the global marketing strategy, develop and alter the marketing strategy for Germany taking into account local specifics and culture, in close collaboration with marketing, growth and customer success.
  • Execute all the marketing campaigns in the region, aligning it with overall business and sales goals and other activities on the market.
  • Analyze general and Mailbird-specific state of the market and provide marketing, growth and customer success with field feedback, necessary insights and reports.
  • Ensure general alignment of regional activities with global activities and marketing strategy.
  • Coordinate all local marketing activities, become an “owner” of localized/regional digital resources.
  • Support Content Manager and coordinate localization of relevant content to ensure consistency in sales funnel , as well as create regional-specific content (presentations, case studies, testimonials).
  • Together with the Head of Growth, create paid search campaigns (using Google AdWords and/or local analogs), social media campaigns (on Facebook, Twitter, Linkedin and/or local analogs), etc.
  • Create and/or adapt and execute email marketing campaigns to German market.
  • Together with Customer Success create marketing automation for local lead generation efforts.
  • Identify new channels to grow the German user base.

Requirements

  • Good knowledge of the German IT market and cultural aspects of operating on the market.
  • Experience in B2B digital/growth marketing
  • Excellent spoken and written German.
  • Excellent spoken and written English.
  • Ability and desire to work efficiently in a remote work setup.
  • Attention to accuracy and detail. Organization skills and ability to prioritize tasks.
  • Ability to work in a distributed team.
  • Strong analytical skills.
  • Good communication and teamwork skills.
  • Located in Germany

Preferables

  • Degree or 3+ years of proven experience in (Digital) Marketing, Project Management or a related discipline.
  • Past experience in IT companies or a technical background would be a plus.
  • Experience in using email and marketing automation tools.
  • Experience in creating regional marketing strategy for international company
  • Experience in digital marketing, social media management, creating and/or translating content (preferably technical content).

We offer

  • Competitive salary, health insurance and paid time off
  • Remote work: Live and work from wherever you feel happiest (in Germany)
  • Amazing team of smart, professional and fun people
  • Mini hackathons and international work retreats with your team members

About Mailbird

Mailbird is a unified email client with popular communication and productivity apps integrated. Mailbird has won multiple prestigious awards and voted the best email client for Windows both by users, PCWorld, IT World and many others. Mailbird has been featured on BBC, Forbes, CNN, CNBC, Bloomberg, Lifehacker, TechCrunch and much more. Mailbird is partnered with other awesome companies such as Evernote, WhatsApp, Dropbox, Asana and Wunderlist. Work with an exciting and passionate international team across the globe.

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