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8 Best Email Design Practices to Consider in 2019

Écrit par Guest le janvier 16, 2019

Each day people and organizations send more than 260 billion email messages. As a marketer or vendor that means you need an edge to stand out from the billions. Before you write one word or spend one second on the email design, identify and study your target audience. You need to know who you’re trying to reach before you begin communicating. Also, use a good email analytics program. You’ll gain important information and feedback like who opened the email piece, when they read it, what they clicked on, how many recipients opened it and what device type they used. This information lets you further optimize your email design. Following industry best email design practices allows you to standout without gimmicks or expense. You provide quality content presented in an attractive easy to read manner that loads well on any device. You can break that down into eight digestible practices to adhere to that make email creation even easier. 1. Use Email Templates Start your foray into best email design practices with the most basic clever design tip for any document type. Use a well-designed template. If you find the offerings of Microsoft Word limiting, try searching online. If you use an e-mail marketing service like Mailchimp, you’ll have access to personalized templates there. Most email marketing services provide you with guidelines on comprising suitable out of office messages offer you the possibility to generate your own templates for each occasion. If you are using an email client like Mailbird, for example, the option…

5 Best Alternatives to Postbox in 2019

Écrit par Christin le janvier 15, 2019

Postbox is a powerful, feature-rich email client that, despite its ‘short’ time on the market, has gained much popularity. The simple, clean user interface streamlines the management of your email accounts and inbox.  The email client also connects to third-party apps, including Evernote, Slack, Todoist, Salesforce, Mailchimp, and more. ‘Why are people searching for alternatives to Postbox then’ you may think. Unfortunately, these features come at a price of $40 per license per version (Postbox 5, Postbox 6 i.e.), though there are discounts for multiple use. It can be hard to justify the cost of Postbox especially with many free alternative email clients available for any OS on the market. Perhaps you decided to try the free trial but found that the features and experience didn’t justify the cost. Or it’s possible you’re a current Postbox user but have realized you don’t utilize all the features.  Maybe you need more licenses and don’t want to shell out the additional cash. Whatever reason you may have for switching to another email client, we’ve compiled a few recommendations for alternatives to Postbox that you can try below! Top Alternatives to Postbox Mailbird Postbox and Mailbird share many similarities. Mailbird also has a clean interface designed to streamline the user experience and make managing your inbox easier. You can connect a large library of third party apps to Mailbird, from messaging apps like Facebook, Twitter, WhatsApp to task management platforms like Todoist, Evernote, Asana to Google Calendar and more. Also, its Unified Inbox…

Unified Inbox in Outlook: The Complete 2019 Guide

Écrit par Jason Ephraim le janvier 14, 2019

While popular email clients like Mailbird include the ability to add individual account inboxes to a “unified” inbox – many, like Microsoft Outlook, do not make this easy. If you manage multiple email accounts, then you know how tedious it can be to be forced to switch from inbox to inbox in order to check each one. To help out, we’ve gathered a couple of the best ways MS Outlook users can set up a unified inbox – or as close to one as Outlook will allow.   Outlook Unified Inbox Method 1: Search Folders Skill Level – Beginner   The simplest method for getting a unified inbox in your Microsoft Outlook client is by using it’s search. Although this method is easy, there is unfortunately no way to save your search – requiring you to perform a search every time you need it. If you check your recent searches from the « Search » menu, you may be able to select it. However, if you are searching alot you may not be able to find it every time. Type the following in the search box: folder: (Inbox) received: (this week) Press Ctr+Alt+A to or click All Mailboxes button (Outlook 2013) or All Mail Folders (Outlook 2010). Hit enter and you should see your Unified inbox for all mails received this week. You may notice a « Search Folder » option in the « Folder » pane. However, this only lets you create search folders using data from individual accounts – Not something we can use to make a…

The Best App For Your Gmail Account On Windows 10 in 2019

Écrit par Jason Ephraim le janvier 12, 2019

What’s the best way to manage your Gmail account on Windows? Well, with over 500,000 email accounts (a majority of them being Gmail accounts) Mailbird is growing in popularity as the best email client for Windows users with Gmail accounts:   I just slaughtered +1800 gmail messages @mailbird, https://t.co/B0clE7AkDU #inboxzero pic.twitter.com/ZT5Bw6r4hF — Paul Doherty (@pjdohertygis) February 1, 2016 Never thought I could stop using the gmail interface, but @mailbird made it possible. Almost forgot how much better a desktop app can be. — Jose Quesada (@Quesada) January 28, 2014 Mailbird – The best email client for Windows + Gmail. I’m all in. http://t.co/Dz4S6IREIl @mailbird — Matthew Mombrea (@mombrea) January 27, 2014 Getting addicted to @GetMailbird. A great email client for #Gmail (and others) http://t.co/zEYA391cUZ — Ulven (@UlvenNiclas) July 6, 2015 If you use #gmail for business but hate gmail, checkout @getmailbird second time around for us, so much better! Nice one @getmailbird — covedigital (@covedigital) May 13, 2015 [email protected] Seriously? @getmailbird is great! Good luck with GMail for web when you have 6 accounts to manage! And OS X mail on Windows? — Ishan Sharma (@real_ishan) December 3, 2014 Why do so many people think Mailbird is perfect for Gmail? Mailbird is Free Every new user gets a free trial of Mailbird Pro, which allows you to manage an unlimited number of email accounts (Gmail, Yahoo Mail, Windows live Mail – all of them). After that, Mailbird is free to use, forever. If you need more than 1 account –…

7 Emails to Send Out on an Automated Basis in 2019

Écrit par Guest le janvier 11, 2019

E-commerce has taken over a large portion of global sales in the last decade. More than half of all Americans prefer to shop online, threatening to completely ruin the traditional model of brick-and-mortar stores. This is also the reason why e-commerce marketing is becoming more and more important recently, while email advertising plays a crucial role in that regard. With more than 2.5 billion email users worldwide, this channel of promotion has the power to reach global audiences almost instantly. It provides brands with a gigantic sales potential, especially bearing in mind the low-cost nature of email campaigns. That’s exactly why some of the most popular brands around the globe invest extra budgets into this type of content creation. However, marketing specialists at Assignmenthelper.com.au claim that each company, regardless of its size, can come up with a lucrative email strategy with only a little bit of planning and niche analysis. They put the biggest emphasis on email automation, the model which enables companies to share promotional messages with millions of users simultaneously. Today, almost 50% of businesses use some form of email automation. Not only that the automation makes email marketing faster but it also skyrockets sales and profit. Recent studies revealed that automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. Brands no longer wonder whether to accept this kind of online marketing or not. Instead, they are trying to figure out the best way to utilize email marketing.…

10 Examples of Business Email Signatures 2019

Écrit par Christin le janvier 10, 2019

As the saying goes, you never get a second chance to make a first impression. The same goes for making an impression online. Research has shown that online visitors form a first impression of your brand in less than two-tenths of a second. In only 2.6 seconds, that visitor’s eyes focus to reinforce that first impression. Knowing this, it’s important to use any and every opportunity to present yourself in a positive light online, especially through email communications. One such opportunity that is often overlooked is email signatures. The best email signatures go beyond just your name and contact information by showcasing you and showing off your brand. So, what are some great email signature examples? We’ve laid out a bunch for, plus some tips for success. 1. Keep it Simple Not everyone needs an elaborate email signature format to accompany their communications. Sometimes, simple and elegant will do the trick. The key elements of a professional email signature include your name, title, company and phone number. You may also include an address and your company’s website. But don’t include your email address—that’s redundant and unnecessary. Here’s a simple email signature example: 2. Use Color To add visual interest, even to a basic email signature, try using 1-2 colors drawn from your brand, logo or any graphical elements you might use.  More often than not, more than two colors start to clash and become distracting, so unless you have a particularly good eye for design, stick with one or two…

How to Send Emails to Undisclosed Recipients in 2019

Écrit par Christin le janvier 9, 2019

Sending mass email requires a few points of etiquette one being to keep email addresses private. There are a number of reasons why employees prefer to keep their email IDs private. Sending an email to undisclosed recipients ensures that you can do so in a professional manner. Mailbird aims to make your professional endeavours easier by integrating a variety of intuitive functions into one friendly email interface – organize, search and find information with a click of a button.  The Benefits The best way to do send an email to multiple people is to use an undisclosed recipients feature that can be integrated into Gmail or Outlook with Mailbird. Some main benefits of sending email to undisclosed recipients are: Professionalism Concealing email addresses is a thoughtful and professional way of sending mass emails. This protects the privacy of your recipients’ responses too and ensures that other people don’t get a build up of email responses stemmed from replies to your mass email that does not concern anyone but the original sender. Reduce junk email Sending email to undisclosed recipients helps to ensure that people actually get your email and that it isn’t filtered out as chain emails to the junk folder. Spam protection Truthfully, when you send mass emails with exposed email addresses, it subjects other people to spammers, malware and viruses. Furthermore, it makes it easier for spammers get a hold of information, in extreme cases cause a breach in security through hacking. Send personalized email  Instead of seeing…

The Best Way To Unsend Email in Gmail, Outlook and Yahoo (2019 Update)

Écrit par Jason Ephraim le janvier 8, 2019

You’ve just clicked “Send” on an email you’ve carefully prepared. The mail client notifies you that it was successfully sent. Great! Not quite. You then notice something – multiple spelling errors, an attachment you forgot to add, you’ve sent it to the wrong person. If only there was a way to unsend that mail and save yourself the embarrassment! Well, I’ve got news for you – you can! In this article, we’ll show you how to unsend emails on Mailbird, Gmail and Outlook! Here’s what we’ll cover: How To Unsend An Email With Any Email Account (Gmail, Yahoo, Outlook, etc.) with Mailbird Mailbird enables you to unsend an email from all email accounts – even those that originally do not have an unsend feature! How To Unsend An Email Directly on Gmail How to unsend emails from the Gmail desktop and mobile app How To Unsend An Email Directly on Outlook (Exchange) How Mailbird Eliminates Common Mistakes so that Unsending becomes unnecessary. Let’s get started. How To Unsend Email With Any Email Account With Mailbird What’s Mailbird? Mailbird is a desktop email client that can make managing emails from all your accounts a breeze. With it, you no longer have to log on to a browser to check your mail each time. You can do it right from the comfort of your desktop itself! Mailbird also makes it super easy to unsend email and save yourself from an embarrassing social faux pas. Why Use Mailbird to Unsend Email? As Mailbird…

How to Find the Best Free Email Service in 2019

Écrit par Christin le janvier 8, 2019

If you were to look through your personal contact list right now, it’s probably safe to say that the majority of your contacts will have an email address from one of two services: Google’s Gmail (@gmail.com) or Microsoft’s Outlook.com (@outlook.com). This is unsurprising, considering Gmail has 15.8% and Outlook.com has 6.7% of the email client market share. Both of these free email services are backed by tech giants—Google and Microsoft—and have become the top contenders when choosing what service to use for your personal or small business email needs. But with the two constantly neck and neck in the email race, how do you decide which one is best for you? Google’s Gmail service is the older and most popular of the two—it has over 1 billion monthly active users as of February 2016. Because it’s been around longer, and it has a bigger audience, Gmail is generally considered the industry leader in free email services. Microsoft, on the other hand, launched the free version of Outlook.com in 2012 and has been refining the service ever since. It now has more than 400 million active users and a robust suite of features that rival the competition. On the surface, Google’s Gmail and Microsoft’s Outlook.com seem pretty similar. It’s only when you look at the details that you discover just how much the two differ. And it’s in these details that you’ll find the features that matter most to you to help you choose the right option for your personal or…

13 Tricks to Build an Awesome Brand Using a Podcast in 2019

Écrit par Guest le janvier 8, 2019

The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs.  The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos.  The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…

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