Why we decided to give April Fools’ Day a pass

Posted by Jason Ephraim on April 2, 2016

It seems like every year,
the internet gets a little bit more tired of April Fools’ Day.

It’s not that the ideas are any less funny, absurd, or creative. Quite the contrary – I find it amazing that so many major brands are still able to come up with such outlandish and surprising ideas that, in many cases, are just crazy enough to be plausible.




But, the problem is, you can’t take an event like April Fools’ and commercialize it much before it loses it’s meaning. It’s just not as fun when you know what to expect, when to expect it, and are bombarded by it from every source on the web.

It’s hard to laugh when fifty people are telling you a joke at the same time, shouting over each other to be heard – even if they are all funny.


So, rather than enter the shouting match, ourselves…

We decided to take a break from April Fools’ this year, and focus on continuing to work on improving our email client even more.

Maybe all April Fools’ Day needs is a break, itself? Maybe more brands and media outlets would do it a favor by opting out, at least until it has a chance to become unexpected that they would participate? I’m not sure.

But, I do feel like we made the right choice this year in avoiding it and I hope our users and fans will agree with me.

Have a wonderful Friday, and enjoy your weekend!


Jason Ephraim


P.S. before deciding we would skip April Fools’ Day this year we did pass around a couple funny ideas – one of which was a re-brand from Mailbird to Mailduck:




How do you feel about April Fools’ Day?

Do you still enjoy it? What is the best news, product announcement, etc you’ve found this year? Please share your thoughts in the comments section below.


Jason Ephraim

Former Vice President of Growth at Mailbird

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