China’s Singles Day 2015 – What it is & how to celebrate it

Posted by Alexis Dolle on November 10, 2015

Alexis Dolle
Head of Growth

Analyzes data, eats data, drinks data, lives for data and helps the Mailbird team to build a more awesome experience.

Published on November 10, 2015

What is China’s “Singles Day”?

Are you single? You might be surprised to learn that China actually celebrates the 11th of November as “Singles’ Day”. Because the Chinese have always held a deep spiritual belief in the powers of symbolism, the 11th day of the 11th month was an obvious candidate for celebrating singles.

In China, the day is typically full of young singles organizing parties while thousands of businesses host wild events aimed at single men and women. “Blind Date” parties are also common for those singles wishing to use the holiday as an opportunity to find a partner.

As is typical of most Chinese celebrations, food is an important part of the holiday. Singles often eat four deep-friend dough sticks (representing the four “1”s) and a stuffed bun (representing the period) for breakfast.

The holiday actually began as a men-only celebration at several colleges in Nanjing throughout the 1990’s. However, it has quickly spread to include both sexes, and extend as far as Hong Kong and Singapore.

In fact, thanks to huge promotions by online shopping vendors, like Alibaba, the holiday has actually become the largest online shopping day in the world!


How can you celebrate Singles’ Day?

Unfortunately, Singles’ Day has yet to gain a strong foothold outside China. However, that doesn’t mean you can’t do your part to bring it to our shores.

Are you single?

Take this opportunity to celebrate yourself!

  • Treat yourself to a nice meal.
  • Take a spa day.
  • Buy yourself a little present.
  • Make a couple resolutions you want to accomplish before next singles day.
  • Get bold, and ask that secret crush out.
  • Do something to appreciate yourself, and who you are.

Not single?

Great, then this is the perfect time to invite that single friend of yours:

  • Out to a night of Karaoke (if you want the “authentic” Singles’ Day experience)
  • Over for a home cooked meal and board games
  • To meet your other single friends

All it takes is a little thought and foresight, but it can mean a great deal to someone without a partner. Who knows, you could turn out to be an amazing match-maker!


Here at Mailbird, We’re celebrating Singles’ Day, too

In fact, we chose November as our launch date for our brand new Mandarin version of our popular Mailbird email client. We couldn’t imagine a better way to bring people together on this Singles’ Day than by opening up Mailbird to a whole new audience. Almost 500,000 people use Mailbird to manage their email, scheduling, contacts, apps, and more. We are so excited to unveil this new Mandarin version, and work with even more amazing users.

A Special “Singles’ Day” Present for you!

As a special Singles’ Day present to singles and couples, alike, we are offering a special discount on the premium version of our email client, Mailbird Pro. Mailbird Pro allows you to connect unlimited email accounts, apps, contacts, and more in one blazing fast Windows email app. Get Mailbird Pro all day this Wednesday, at 50% off! (just $6 for a year of pro!). Just click here to visit our pricing page on the 11th of November, select pro, and your discount will be applied to your cart.

Help Spread the Word About “Singles’ Day”

To help you let all your friends and family know about Singles’ Day, We made these images you can share on your Facebook, Twitter, LinkedIn, or Pinterest wall!

Alexis Dolle
Head of Growth

Analyzes data, eats data, drinks data, lives for data and helps the Mailbird team to build a more awesome experience.

Published on November 10, 2015