Startups / Entrepreneurship

Infographic: 10 Myths about Instagram for Business

Posted by Guest on February 8, 2018

Those who work in social media marketing know that the field can be very stressful. For example, a failure of a single marketing strategy can make or break the business because it may undermine the reputation of the company. Social media game is constantly changing, so if you don’t follow the latest trends, you could be outperformed by your competitors very quickly. In some cases, panic is another important factor. For example, if the number of likes and followers is reducing, it is easy to believe all those myths floating around how the developers of Instagram changed algorithms and how it will reduce the effectiveness of your social media strategy. Sure, a change in the algorithm may slightly affect your performance, but that doesn’t mean that the sky is falling. Unfortunately, there are a lot of myths out there, and some of them may seem legit. For example, one of them suggests that you should use the “follow for follow” strategy on Instagram. That is, you should follow others to be followed by them and build your audience this way. However, as described in the infographic created by Proessaywriting below, not a lot of Instagram users tend to return the favor and ignore follow requests. The reason is very simple: the amount of these requests can be overwhelming, so who wants to deal with every business trying to become your follower? Besides, this strategy, even if effective, will not create a quality audience. Those who agree to follow a business…

How to Boost Web Traffic and Consumer Count with Affiliate Marketing

Posted by Guest on February 1, 2018

Every business in the world is a brainchild of people who once had dreamt of making it big in the domain of corporate communication, sales and client acquisition. Well, talking of digital marketing or online businesses in today’s world where various marketing strategies and innovative approaches towards businesses play a crucial role, affiliate marketing is certainly a tool that can prove to be beneficial in driving traffic and target consumers to website, thus making the entire idea of online business more productive and efficient. Here’s what you need to know. To begin with, the concept of affiliate marketing is really simple. It is a process in which the online retailer pays to another website for sales and traffic that are produced from the references generated. Now in order to start with the technicalities of affiliate marketing, the one who is about to implement this strategy must know his/her consumer well. Without confirming the fact and knowing for whom is the service being served or the product designed, you can’t expect to get the desired affiliate revenue end of the day. What is the deal for precious and semi-precious Antiques? Secondly, if your business deals with products such as handcrafted items and antiques, then aligning your website with relevant portals can help you get the best of affiliate marketing outcomes. If you want to utilize the real benefits of affiliate marketing, then look for partners to collaborate with, which means they will serve as an extension for your already existing business…

How to Choose a Domain Name for Your Startup

Posted by Christin on October 18, 2017

Sticky. Memorable. Simple. These are all words to describe a good domain name for your startup.  It may seem like a small, somewhat insignificant detail in the grand scheme of all the things you need to do for your startup. But your domain name should not be overlooked. If you’ve already chosen a name for your startup, you’ll have a leg up on those who have not. Your business name will be the biggest factor in choosing your domain name, since your domain name is essentially the front door to your startup. It’s how people will “enter” your website. It’s the URL that people will search or type into their browser to find you. And it’s not something to be taken lightly. At the same time, it’s also not as simple as just turning your business name into a URL. If that were the case, Airbnb might still have the URL AirBedAndBreakfast.com. Much more difficult to remember than Airbnb.com! As you’re brainstorming the domain name for your startup, there are certain principles you should follow to make your domain name smart and effective. Stick to these guidelines for a domain name that is sticky, memorable and simple. 1. Tie it to your brand. This point may be somewhat contradictory to what was just said, but let me explain. Your domain name should absolutely be a reflection of the name of your startup. It just doesn’t have to be the entire name, especially if it’s longer than two words. What your…

The Emotional Cost Of Being A Female Millennial Startup Founder

Posted by Andrea Loubier on October 13, 2017

“My work is me.” This is how I defined myself when I founded my startup Mailbird. I put in twenty hour days, worked on weekends and my laptop never shut down. Sounds like just another day in every startup right? But that’s the problem. I never stopped to think about the drain my business was having on my “emotional capital”. The more I focused on building the best email client for Windows, the more I seemed to neglect my physical health. As a person with Diabetes, it wasn’t long before my lifestyle took an ugly toll. Entrepreneurs rarely discuss this side of starting a successful business. We all tend to practice the mantra of “fake it till you make it” and showing vulnerability is thought of as a sign of weakness. But with 45% of entrepreneurs saying they are stressed in the latest Gallup-Healthways Well-Being Index, it’s time for us to make this emotional tax, well, less taboo. We need to have honest conversations about the real cost of starting a business to pave the way for better and healthier business habits. The initial Mailbird team in 2012 learning the balance between work and rewards One of the most difficult things that accompanies entrepreneurship is the ability to manage stress. If I think about mega entrepreneurs out there like Elon Musk for example, I believe that they are exceptional at managing stress. We aren’t always naturally great at managing challenges that come our way in life and in business, but you learn from…

How to best eliminate stress at work

Posted by Guest on July 6, 2017

Work-related stress is a major issue for many in today’s society—often spilling over into everyday life. An epidemic in itself—if weed is a gateway drug—work stress is a gateway for anxiety disorders and depression. With such high stakes, stress at work should never be ignored. Ridiculous demands, bullying, perfectionism, and immense pressure from parents, peers, employers, and the individual themselves all contribute to this vicious cycle. On top of that, an education system that focuses on conformity—and rewarding only those with high grades—sends children out into the world ill-equipped to deal with their emotions. The so-called path to “success” has been laid out long before we were born with little deviation in spite of the tech explosion and a massive cultural shift which leaves many people asking questions they can’t seem to answer. This path to success—it would appear—focuses solely on money. And while we know that money doesn’t buy happiness, the narrative remains strong and fears of breaking from tradition ensure most remain trapped. Our strong desire for success and happiness, along with a distorted view of what that is, paradoxically, carries with it high levels of stress which often ensure financial freedom or happiness is never achieved. Unfortunately, most career decisions are made for others. If your work causes you more stress than joy, you’re not doing it for you: You’re doing it to impress others, make peers jealous or parents proud. And that mindset will get you in a lot of trouble. Chronic stress at work is…

7 Tips On How To Reduce Stress

Posted by Guest on June 30, 2017

Hold your arm out straight for a minute while holding a book, and it won’t cause you too much distress. However, if you keep that arm held out for days, months, or even years, that distress will very quickly turn into pain, and that pain will soon become unbearable. According to the WHO, the number of people suffering from depression and/or anxiety has increased by nearly 50% between 1990 and 2013. That’s stress on steroids. As a means of management, most strive to endure it as if it’s just part of the transaction for life. The consequences of not addressing stress are nothing short of catastrophic—anxiety, depression, panic attacks, an endless list of life threatening diseases, and yes, suicide—can all stem from chronic stress. A pretty high price to pay I think you’ll agree. You can always fold the cards your playing for a better hand. And if you are dealing with chronic stress, that’s exactly what you should do because life is far too short not to be lived. Regardless of how severe, everybody can benefit from better managing stress. Here are seven tips on how to reduce stress in your life today: 1. Meditate There is too much research on the benefits of mediation to be ignored. If you think it’s some hippy-dippy practice reserved only for the ‘spiritual enlightened,’ think again. When 50 Cent’s not wearing his bulletproof vest—he meditates. Meditation is not about emptying your mind. It’s about peace of mind. All you’re doing is focussing…

How To Organize Your Day At Work

Posted by Guest on June 20, 2017

The digital age has brought stress, overwhelm, and mind-clutter to extravagant heights with 70% of U.S. employees—and 96% of senior leaders—saying they feel burned out. The pressure most put on themselves to perform consistently at high levels, paradoxically, creates more chaos in an already chaotic world which spills into day-to-day life unless managed carefully. By implementing a few proven strategies to better organize your day at work—you will see your productivity, creativity, and efficiency shoot up—with any associated stress from an overly-stimulated mind ease off while providing you with better mental clarity and feeling of content. Here are five simple tips to better organize your day at work 1. Write Take 5-10 minutes at the end of your workday to write in a journal and evaluate the day. There is so much going on in our heads that it’s almost impossible to process and gather thoughts without some form of outlet. At the end of the workday, most want to run for the hills—and by doing so—bring their work and associated stresses home with them. A study by UCLA psychologists revealed that by verbalizing your feelings—whether you speak to someone or write them down—will help ensure any associated negative emotions are much less intense. So, instead of bringing any anger or stress home with you, leave it behind in your notepad. On top of that, by writing down specific challenges you’re facing, your subconscious mind will get to work on coming up with corrective solutions while you sleep at night…

Improve Your Lead Generation through Effective Contact Management

Posted by Christin on May 18, 2017

According to BrightTALK, and as reported by Hubspot, 80% of marketers say their lead generation efforts are only slightly or somewhat effective. That’s not very effective! And yet, 58% of marketers say their lead generation budget will increase in the coming year. With more money and more emphasis placed on lead generation efforts, it’s becoming even more crucial to understand how to most effectively attract and engage leads. This increase in dollars towards lead generation is understandable. Without it, businesses have to rely on customers randomly stumbling across their products, services or website (or repeat customers, which usually isn’t enough to sustain a business). On the other hand, lead generation involves intentionally driving qualified prospects to your business—usually your website—and collecting their information to follow up for the sale. These are typically new customers, and by the time they engage you or your salespeople, they are moderately-to-highly interested in buying. Because of this, securing those leads can unlock a ton of new sales for you. Clearly, the potential exists if you have a solid lead generation strategy. But how do you build that strategy? And how do you effectively attract the right leads? Here are 6 of our favorite tips to get you started. Tips for Effective Lead Generation #1 Choose the tactics best for your audience There are so many tactics to generate leads, how do you know where to start? With your audience, of course! The best resource to determine where to focus your lead generation efforts is…

Productivity Apps for Remote Teams

Posted by Christin on March 22, 2017

Keeping yourself productive and motivated during work can be difficult at times – and even more challenging when working remotely. When your team is not in the same city or even time zone, if you are someone who needs that real-time accountability, then this can be a tough challenge. Our Mailbird team is distributed across 7 different countries, spanning 3 continents. Each of us has found our own productivity methods and tools to keep us on top of our game with building and growing an awesome business and tech solution for unifying online communication. We have already listed a few app suggestions in our blog post The Challenges Of Remote Working: “Maintaining Productivity With A Distributed Team”. This time let’s check what productivity apps help our Mailbird team members to stay focused and on top of their tasks. Productivity Apps we use at Mailbird     Dimas – Mailbird Front End Developer “I think it’s one note. I really like it. The interface is very good and it’s available on most platforms and it syncs flawlessly.”       Abe – Mailbird Back End Developer “I find Google Keep quite useful. I can also use it in Mailbird and in Chrome I have offline access too, so that’s great”       Dasha – Mailbird Customer Happiness Lead “I love Pomodoro and Any.do. They help me staying focused and Inoreader to feed myself with info.”       Alexis – Mailbird Lead Growth Engineer “Projects from GrowthHackers, because it allows me…

Top 4 Overcoming Challenges I Have Faced As a Female Entrepreneur

Posted by Andrea Loubier on February 26, 2017

As a millennial female entrepreneur, I am acutely aware of the challenges we face in the business world. As more and more industry leaders such as Google’s Chairman Eric Schmidt are speaking out about the importance of hiring women in tech, progress is being made to give women equal opportunity to be successful in business. However, there are still hurdles we have to overcome. Here are four challenges I have faced as an entrepreneur in my tech startup journey and how I have overcome them. 1. Fundraising in different time zones One of my biggest challenges, when I started Mailbird, was finding investors. However, it was not because of my gender. I think investors are more open to supporting Southeast Asian female entrepreneurs. This was confirmed by Rosaline Chow Koo, founder and CEO of the first private insurance and workplace wellness exchange in Asia, who after pitching her startup idea to American investor was told that his firm typically multiplies the potential revenues for females by ten, and divides by ten for male entrepreneurs. As an entrepreneur based on a small island in the Indian Ocean, the hardest part of fundraising was doing it remotely and contending with investors different time zones. While connecting with investors in different countries sometimes means late nights or early mornings, the lack of sleep is worth it. However, I would love to see more female investors in different regions of the Southeast Asia so that we can grow and support each other. 2. Not…