Startups / Entrepreneurship

119 Facts You Need To Know About Email Marketing in 2018

Posted by Guest on February 15, 2018

In the age of modern email marketing, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion. But what kind of email marketing strategy works best? Not only do you need to know the best time and day when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate. Personalize Your Emails It has been proven that emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%. That’s a lot for just one simple tweak! Segment Your Email List Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets. For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns. Include Offers and Incentives With so…

Infographic: 10 Myths about Instagram for Business

Posted by Guest on February 8, 2018

Those who work in social media marketing know that the field can be very stressful. For example, a failure of a single marketing strategy can make or break the business because it may undermine the reputation of the company. Social media game is constantly changing, so if you don’t follow the latest trends, you could be outperformed by your competitors very quickly. In some cases, panic is another important factor. For example, if the number of likes and followers is reducing, it is easy to believe all those myths floating around how the developers of Instagram changed algorithms and how it will reduce the effectiveness of your social media strategy. Sure, a change in the algorithm may slightly affect your performance, but that doesn’t mean that the sky is falling. Unfortunately, there are a lot of myths out there, and some of them may seem legit. For example, one of them suggests that you should use the “follow for follow” strategy on Instagram. That is, you should follow others to be followed by them and build your audience this way. However, as described in the infographic created by Proessaywriting below, not a lot of Instagram users tend to return the favor and ignore follow requests. The reason is very simple: the amount of these requests can be overwhelming, so who wants to deal with every business trying to become your follower? Besides, this strategy, even if effective, will not create a quality audience. Those who agree to follow a business…

How to Boost Web Traffic and Consumer Count with Affiliate Marketing

Posted by Guest on February 1, 2018

Every business in the world is a brainchild of people who once had dreamt of making it big in the domain of corporate communication, sales and client acquisition. Well, talking of digital marketing or online businesses in today’s world where various marketing strategies and innovative approaches towards businesses play a crucial role, affiliate marketing is certainly a tool that can prove to be beneficial in driving traffic and target consumers to website, thus making the entire idea of online business more productive and efficient. Here’s what you need to know. To begin with, the concept of affiliate marketing is really simple. It is a process in which the online retailer pays to another website for sales and traffic that are produced from the references generated. Now in order to start with the technicalities of affiliate marketing, the one who is about to implement this strategy must know his/her consumer well. Without confirming the fact and knowing for whom is the service being served or the product designed, you can’t expect to get the desired affiliate revenue end of the day. What is the deal for precious and semi-precious Antiques? Secondly, if your business deals with products such as handcrafted items and antiques, then aligning your website with relevant portals can help you get the best of affiliate marketing outcomes. If you want to utilize the real benefits of affiliate marketing, then look for partners to collaborate with, which means they will serve as an extension for your already existing business…

Effective Ways to Target Customers Using Email Marketing

Posted by Guest on January 24, 2018

Email marketing is when companies target large markets by sending commercial messages through the electronic mail. When an effective strategy is put in place, successful email marketing leads to brand awareness, customer loyalty, and highly personalized content. In its broadest sense, it is mainly used for the purpose of enhancing the customer-business relationship. In the following article we will describe some effective ways to target customers using email marketing. An effective email marketing campaign and strategy can beguile potential prospects, leads, and consumers, concurrently increasing the return on investment of the business. Attractive headline The only way content can stimulate sales is when it is visible. It can only be seen when it is opened and it can only be opened when it is attractive. A good headline can bring forth positive rewards. According to Taylor Glass, CMO of SolidEssay, consumer behavior is dependent on the attention a tag line sends across. A certain amount of attention is necessary for information to be perceived for it to activate people’s senses. Based on research, 47% of people select the emails they open or not, depending on the subject line. Crafting attractive headlines should be grounded on the ability of the content to meet the consumers’ needs. The subject line should communicate the functionality of the message and drive curiosity and urgency to potential clients. The headline should be short, language-friendly, concise and personalized. Implementing consumerism tactics in emails in the consumer-driven world is one of the ways to boost any business.…

7 Emails Your E-Commerce Store Needs to Send Out on an Automated Basis

Posted by Guest on January 11, 2018

E-commerce has taken over a large portion of global sales in the last decade. More than half of all Americans prefer to shop online, threatening to completely ruin the traditional model of brick-and-mortar stores. This is also the reason why e-commerce marketing is becoming more and more important recently, while email advertising plays a crucial role in that regard. With more than 2.5 billion email users worldwide, this channel of promotion has the power to reach global audiences almost instantly. It provides brands with a gigantic sales potential, especially bearing in mind the low-cost nature of email campaigns. That’s exactly why some of the most popular brands around the globe invest extra budgets into this type of content creation. However, marketing specialists at Assignmenthelper.com.au claim that each company, regardless of its size, can come up with a lucrative email strategy with only a little bit of planning and niche analysis. They put the biggest emphasis on email automation, the model which enables companies to share promotional messages with millions of users simultaneously. Today, almost 50% of businesses use some form of email automation. Not only that the automation makes email marketing faster but it also skyrockets sales and profit. Recent studies revealed that automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. Brands no longer wonder whether to accept this kind of online marketing or not. Instead, they are trying to figure out the best way to utilize email marketing.…

Get To Know The Social Media Trends In 2018

Posted by Guest on December 13, 2017

You may not believe it, but 2017 is almost over and 2018 will be here before we realize it. As the years come and go, one thing is ever changing: the trends in social media. You may have just become a top social media by using memes and adding videos to your social media channels, but it’s time to learn over and over again a whole new set of rules. What were the hottest social media trends of 2017? Live Streaming Video Chatbots Expired social content Merging Social Media Platforms Greater difficulty in acquiring organic social traffic Virtual Reality and Augmented Reality Custom Content Increase Increased use of social influencers And now, what’s on the horizon for 2018? Keep reading, do not leave here, please. So, this write-up will try to show you a bit about the trends to follow and that we can familiarize ourselves with how you can start planning your new year strategy.Staying on top of social media trends and understanding them is important to increase user engagement. Creating and engaging your content for them is important to your business. Here’s what you need to keep your strategy aligned with your audience: 1 – Increase relevant content Irrelevant social media content is a waste of everyone’s time. It can be disappointing for customers when they want to read the latest news from you and see an update that has nothing to do with your brand. In fact, nearly three in four users get frustrated when content is…

How to Choose a Domain Name for Your Startup

Posted by Christin on October 18, 2017

Sticky. Memorable. Simple. These are all words to describe a good domain name for your startup.  It may seem like a small, somewhat insignificant detail in the grand scheme of all the things you need to do for your startup. But your domain name should not be overlooked. If you’ve already chosen a name for your startup, you’ll have a leg up on those who have not. Your business name will be the biggest factor in choosing your domain name, since your domain name is essentially the front door to your startup. It’s how people will “enter” your website. It’s the URL that people will search or type into their browser to find you. And it’s not something to be taken lightly. At the same time, it’s also not as simple as just turning your business name into a URL. If that were the case, Airbnb might still have the URL AirBedAndBreakfast.com. Much more difficult to remember than Airbnb.com! As you’re brainstorming the domain name for your startup, there are certain principles you should follow to make your domain name smart and effective. Stick to these guidelines for a domain name that is sticky, memorable and simple. 1. Tie it to your brand. This point may be somewhat contradictory to what was just said, but let me explain. Your domain name should absolutely be a reflection of the name of your startup. It just doesn’t have to be the entire name, especially if it’s longer than two words. What your…

The Emotional Cost Of Being A Female Millennial Startup Founder

Posted by Andrea Loubier on October 13, 2017

“My work is me.” This is how I defined myself when I founded my startup Mailbird. I put in twenty hour days, worked on weekends and my laptop never shut down. Sounds like just another day in every startup right? But that’s the problem. I never stopped to think about the drain my business was having on my “emotional capital”. The more I focused on building the best email client for Windows, the more I seemed to neglect my physical health. As a person with Diabetes, it wasn’t long before my lifestyle took an ugly toll. Entrepreneurs rarely discuss this side of starting a successful business. We all tend to practice the mantra of “fake it till you make it” and showing vulnerability is thought of as a sign of weakness. But with 45% of entrepreneurs saying they are stressed in the latest Gallup-Healthways Well-Being Index, it’s time for us to make this emotional tax, well, less taboo. We need to have honest conversations about the real cost of starting a business to pave the way for better and healthier business habits. The initial Mailbird team in 2012 learning the balance between work and rewards One of the most difficult things that accompanies entrepreneurship is the ability to manage stress. If I think about mega entrepreneurs out there like Elon Musk for example, I believe that they are exceptional at managing stress. We aren’t always naturally great at managing challenges that come our way in life and in business, but you learn from…

How to best eliminate stress at work

Posted by Guest on July 6, 2017

Work-related stress is a major issue for many in today’s society—often spilling over into everyday life. An epidemic in itself—if weed is a gateway drug—work stress is a gateway for anxiety disorders and depression. With such high stakes, stress at work should never be ignored. Ridiculous demands, bullying, perfectionism, and immense pressure from parents, peers, employers, and the individual themselves all contribute to this vicious cycle. On top of that, an education system that focuses on conformity—and rewarding only those with high grades—sends children out into the world ill-equipped to deal with their emotions. The so-called path to “success” has been laid out long before we were born with little deviation in spite of the tech explosion and a massive cultural shift which leaves many people asking questions they can’t seem to answer. This path to success—it would appear—focuses solely on money. And while we know that money doesn’t buy happiness, the narrative remains strong and fears of breaking from tradition ensure most remain trapped. Our strong desire for success and happiness, along with a distorted view of what that is, paradoxically, carries with it high levels of stress which often ensure financial freedom or happiness is never achieved. Unfortunately, most career decisions are made for others. If your work causes you more stress than joy, you’re not doing it for you: You’re doing it to impress others, make peers jealous or parents proud. And that mindset will get you in a lot of trouble. Chronic stress at work is…

7 Tips On How To Reduce Stress

Posted by Guest on June 30, 2017

Hold your arm out straight for a minute while holding a book, and it won’t cause you too much distress. However, if you keep that arm held out for days, months, or even years, that distress will very quickly turn into pain, and that pain will soon become unbearable. According to the WHO, the number of people suffering from depression and/or anxiety has increased by nearly 50% between 1990 and 2013. That’s stress on steroids. As a means of management, most strive to endure it as if it’s just part of the transaction for life. The consequences of not addressing stress are nothing short of catastrophic—anxiety, depression, panic attacks, an endless list of life threatening diseases, and yes, suicide—can all stem from chronic stress. A pretty high price to pay I think you’ll agree. You can always fold the cards your playing for a better hand. And if you are dealing with chronic stress, that’s exactly what you should do because life is far too short not to be lived. Regardless of how severe, everybody can benefit from better managing stress. Here are seven tips on how to reduce stress in your life today: 1. Meditate There is too much research on the benefits of mediation to be ignored. If you think it’s some hippy-dippy practice reserved only for the ‘spiritual enlightened,’ think again. When 50 Cent’s not wearing his bulletproof vest—he meditates. Meditation is not about emptying your mind. It’s about peace of mind. All you’re doing is focussing…