Startups / Entrepreneurship

Effective Ways to Target Customers Using Email Marketing in 2019

Posted by Guest on January 21, 2019

Email marketing is when companies target large markets by sending commercial messages through the electronic mail. When an effective strategy is put in place, successful email marketing leads to brand awareness, customer loyalty, and highly personalized content. In its broadest sense, it is mainly used for the purpose of enhancing the customer-business relationship. In the following article we will describe some effective ways to target customers using email marketing. An effective email marketing campaign and strategy can beguile potential prospects, leads, and consumers, concurrently increasing the return on investment of the business. Attractive headline The only way content can stimulate sales is when it is visible. It can only be seen when it is opened and it can only be opened when it is attractive. A good headline can bring forth positive rewards. According to Taylor Glass, CMO of SolidEssay, consumer behavior is dependent on the attention a tag line sends across. A certain amount of attention is necessary for information to be perceived for it to activate people’s senses. Based on research, 47% of people select the emails they open or not, depending on the subject line. Crafting attractive headlines should be grounded on the ability of the content to meet the consumers’ needs. The subject line should communicate the functionality of the message and drive curiosity and urgency to potential clients. The headline should be short, language-friendly, concise and personalized. Implementing consumerism tactics in emails in the consumer-driven world is one of the ways to boost any business.…

7 Emails to Send Out on an Automated Basis in 2019

Posted by Guest on January 11, 2019

E-commerce has taken over a large portion of global sales in the last decade. More than half of all Americans prefer to shop online, threatening to completely ruin the traditional model of brick-and-mortar stores. This is also the reason why e-commerce marketing is becoming more and more important recently, while email advertising plays a crucial role in that regard. With more than 2.5 billion email users worldwide, this channel of promotion has the power to reach global audiences almost instantly. It provides brands with a gigantic sales potential, especially bearing in mind the low-cost nature of email campaigns. That’s exactly why some of the most popular brands around the globe invest extra budgets into this type of content creation. However, marketing specialists at Assignmenthelper.com.au claim that each company, regardless of its size, can come up with a lucrative email strategy with only a little bit of planning and niche analysis. They put the biggest emphasis on email automation, the model which enables companies to share promotional messages with millions of users simultaneously. Today, almost 50% of businesses use some form of email automation. Not only that the automation makes email marketing faster but it also skyrockets sales and profit. Recent studies revealed that automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. Brands no longer wonder whether to accept this kind of online marketing or not. Instead, they are trying to figure out the best way to utilize email marketing.…

13 Tricks to Build an Awesome Brand Using a Podcast in 2019

Posted by Guest on January 8, 2019

The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs.  The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos.  The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…

119 Facts You Need To Know About Email Marketing in 2019

Posted by Guest on January 6, 2019

In the age of modern email marketing, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion. But what kind of email marketing strategy works best? Not only do you need to know the best time and day when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate. Personalize Your Emails It has been proven that emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%. That’s a lot for just one simple tweak! Segment Your Email List Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets. For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns. Include Offers and Incentives With so…

5 Smart Ways to Keep your Remote Team Engaged in 2019

Posted by Guest on December 24, 2018

Employee engagement is the personal investment and emotional commitment that employees have towards their company.  Engaged employees love their jobs! They work harder, stay with the company longer and are more productive. Gallup Studies indicate that higher employee engagement has a definite impact on key business outcomes, including a company’s profitability. That’s why companies around the world are always taking several measures to boost levels of employee satisfaction and engagement. They organize training workshops, one-one coaching, offer more flexibility such as remote work options and so on. However, remote teams have their own set of challenges which dampen morale and engagement. Communication can be confusing, team coordination can be weak and lack of physical proximity can lead to dampened team spirit, low trust and feelings of isolation. All these issues have solutions. Here are five smart ways to keep your remote team engaged. 1.     Use Agile to Manage Your Remote Team It’s not easy for remote teams to coordinate with each other while working on complex projects. Ineffective communication, unclear directions, poor intra-team and inter-departmental coordination lead to confusion, misunderstandings and conflict – all of which are bad for employee engagement. Implementing an agile project management approach can minimize these roadblocks and boost engagement. The agile approach is centered around the principles of adaptability, mutual accountability, continuous improvement, frequent communication and empowerment of every single employee. That’s why it’s perfect for remote teams. For instance, the agile methodology makes people communicate openly and frequently to discuss roadblocks. Team members can…

12 Things That Decrease Workplace Productivity

Posted by Guest on April 25, 2018

As is so often the case, there are far more ways to get things wrong than to get them right. This is true in love, life and work. The thing is, if you’re not alert to the ways that workplace productivity is being undermined then you might well be pursuing some practices in your company that end up undermining productivity. Similarly, you might simply not be aware that some of the practices that your company has are actually bad for how productive people can be. For that reason, let’s look at 12 things that undermine productivity and some quick-fixes that can quickly turn things around. 1. Lack of meaning You can be forgiven for thinking that meaning shouldn’t matter much to people. I mean, for two centuries during the industrial revolution owners of factories cared little for how meaningful screwing in screws or attaching wires was and yet they led to the greatest productivity boost in history. But of course, now we live in different times. The big gains of automation have already been earned. Now we have to focus on bringing back on making people feel like they are a part of something. There are many ways to do so, but one of the most effective has to be to give them back control. By giving them the feeling that it’s about more than following orders and that they’re input is respected, you can change them from people who see your company as a daily interruption to their free…

The 5-Ingredient Recipe for Crafting Personalized Cold Emails

Posted by Guest on April 18, 2018

There was a time when mass marketing used to work but it doesn’t anymore. The rules have changed. Personalized cold emails tend to perform better than their counterparts. Personalized emails improve CTR by 14% and conversion rate by 10%. Advanced personalized emails with custom snippets have 17% reply rate as compared to their counterparts that have a mere 7% reply rate. So cold emails aren’t always ignored as long as they’re well-thought and personalized. The 5-ingredient recipe for crafting successful personalized cold emails will help your sales team see a decent reply rate. Here is an overview of the 5-ingredient recipe: Ingredient #1: Collect relevant data Ingredient #2: Create a unique template Ingredient #3: Understand your individual prospect Ingredient #4: Create a ‘hook’ Ingredient #5: Smart follow up Ingredient #1: Collect relevant data It is a core ingredient, use it carefully. You don’t just need data on your prospects but you need relevant data. Personalization relies on the data you collect and if it is irrelevant, your email won’t remain personalized anymore.  For instance, if you happen to refer to your prospect ‘position’ in their organization (CEO, CMO, designer, etc.) in your email. You have to ensure that you’re referring to the prospect’s current position. Referring to an old position or a wrong position means nothing but disaster. So how you collect relevant data on your prospects? It is a 2-step process: 1. Primary data collection 2. Core data collection 1. Primary data collection Primary data involves basic data collection such as: Full…

How to Supercharge Productivity After the Holidays

Posted by Guest on April 2, 2018

Returning back to work after a relaxing vacation? For many, getting back into a regular working routine after the holidays can be a struggle. The change of pace can take a while to get used to. However, there are many great benefits of taking time off work. Taking a vacation allows you to clear your head, de-stress and renew your energy for the next months of work. The best thing you can do is use this restart as an opportunity to supercharge your productivity. Here are a few tips on how to improve productivity at work after the holidays. Organise Your Emails Despite your Out Of Office Message, after returning back to work from a (long) vacation, you are likely to have countless unopened emails waiting for you in your inbox. One of your first tasks, when you return to the office, should be organising and arranging your emails in order of importance. Focus on tackling your most urgent emails first and set aside the others for a later time. Most email clients, like Mailbird have a Snooze Feature that will let you snooze emails and have them come back at a later time of the day, week or month. This is a great feature to get through your emails fast and to gain control over your inbox while working away on the emails relevant to your current focus. Another good tip is to set an automated reply message on these emails, simply explaining why it may take longer to…

How Freelancers’ Use of Technology Disrupts The Workplace

Posted by Christin on March 20, 2018

Millennials are embracing freelancing and remote work more than any other generation. Whether it’s because of the lack of steady jobs available or the perks of setting your own working hours, it’s attracting Millennials in droves. Now that we make up the majority of the workforce, the way we want to work is changing the workplace for everyone else. From technology to employee benefits and even company structures, Millennials have unabashedly ushered in the future of work. Millennials Are More Likely to Have Flexible Location Benefits and Freelance Roles According to the 2017 Deloitte Millennial Survey, 64% of Millennials around the world have flexible location benefits – up by 21% from 2016.  And in a 2017 survey conducted by Upwork, almost half of working Millennials freelance (47%), more than any other generation. But without technology, Millennials would still be chained to a desk in a brick and mortar office like everyone else. Thanks to apps like Slack, communication with remote team workers is seamless. With millennials and freelancers relying more on email than ever before, inbox management systems like Mailbird are crucial to staying productive. Google Docs allows for seamless collaboration, and you can find clients and build a business with just a social media account. Mailbird is the best email client for freelancers. Get Mailbird Free The Gig Economy and Technology Gone are the days of asking “Where do you work”. Today, it’s all about “What are you working on?”. UpWork estimates that there are 53 million freelancers in the US,…

Is Your Website in Internet Slums? 10 Steps to Get You Back on Track

Posted by Guest on February 28, 2018

If your company website is starting to slide down the Google rankings, then it’s time to take action. Ideally, businesses should be aiming to tweak their SEO before their website falls down to the second page of results. That’s because three-quarters of users will never scroll past the first page! The good news is that you can begin to climb back up the ranking ladder again using these 10 simple steps. 1. Address Any Major Issues If your website suddenly seems to have taken a hit, then there’s a good chance that you’ve been given a Google penalty. With Google now incorporating real-time aspects into their algorithms, decreases and increases in rankings can happen almost instantly. Webmaster tools and Google Analytics can highlight any significant issues which may have caused the drop, such as plagiarization or keyword spamming, for example. Before taking any other measure, be sure to address these major issues first and foremost. 2. Sort Out Your Keywords Relevant keywords are the backbone of any good SEO strategy, but there’s a fine line between too much and too little. Density is almost as important as the keywords themselves, and in recent years Google has certainly cracked down on black hat techniques, which it considers to go against its ‘best practices’. With the introduction of the Google Penguin algorithm, the search engine is penalizing websites with too high a keyword density; an SEO method which often makes content unreadable for the average visitor. 3. Give Your Audience What They…