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8 Best Email Design Practices to Consider in 2019

Posted by Guest on January 16, 2019

Each day people and organizations send more than 260 billion email messages. As a marketer or vendor that means you need an edge to stand out from the billions. Before you write one word or spend one second on the email design, identify and study your target audience. You need to know who you’re trying to reach before you begin communicating. Also, use a good email analytics program. You’ll gain important information and feedback like who opened the email piece, when they read it, what they clicked on, how many recipients opened it and what device type they used. This information lets you further optimize your email design. Following industry best email design practices allows you to standout without gimmicks or expense. You provide quality content presented in an attractive easy to read manner that loads well on any device. You can break that down into eight digestible practices to adhere to that make email creation even easier. 1. Use Email Templates Start your foray into best email design practices with the most basic clever design tip for any document type. Use a well-designed template. If you find the offerings of Microsoft Word limiting, try searching online. If you use an e-mail marketing service like Mailchimp, you’ll have access to personalized templates there. Most email marketing services provide you with guidelines on comprising suitable out of office messages offer you the possibility to generate your own templates for each occasion. If you are using an email client like Mailbird, for example, the option…

13 Tricks to Build an Awesome Brand Using a Podcast in 2019

Posted by Guest on January 8, 2019

The podcast has been around for more than a decade, and has made the rounds more of a convenient way to get news or a radio broadcast on demand. However, podcasts have bloomed into a great way to do marketing in 2014, when popular podcasts such as Serial attracted the attention of a mobile population. Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand. Before you start to panic, consider that podcasts are not really that much different from blogs.  The idea behind either medium is to present information that your target audience wants or needs and develop a relationship with them at the same time. You also use a certain tone to express your personality and establish a rapport with your audience. The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos.  The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment. They can do other things while listening, which they can’t really do while reading. This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you…

119 Facts You Need To Know About Email Marketing in 2019

Posted by Guest on January 6, 2019

In the age of modern email marketing, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion. But what kind of email marketing strategy works best? Not only do you need to know the best time and day when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate. Personalize Your Emails It has been proven that emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%. That’s a lot for just one simple tweak! Segment Your Email List Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets. For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns. Include Offers and Incentives With so…

32 Insane Facts About Email 2019

Posted by Guest on January 2, 2019

Emails are the most used means of communication today. It is literally one of the greatest inventions that came with the internet. Formal requests, informal invitations, business communication, file sharing and overviews of your conversations are all possible because of email. Email offers the world many opportunities for communication asynchronously. Email as a medium of communication is today still the #1 activity done online. 32 Insane Email Facts As a compliment to online communication, email has evolved as a great channel for many people and businesses to conduct online marketing. Great email apps like Mailbird (Windows) or Airmail (Mac) work alongside many advancements in technology. The use of the internet has made communication via email even more accessible from computers, tablets, smart devices and mobile. Apps like Mailbird take the next step and unify all online communication and productivity channels that are built on top of the framework of email communication. Declutter your email with Mailbird. Give it a free try now. Get Mailbird Free Mobile access to email communication is a must today, which has also led to a rise to spam or junk mail as well as the difficulty of managing all the information that comes through our inbox.  That’s where email clients like Mailbird come for the rescue. Mailbird reduces the stress of email overload, whilst increasing inbox productivity. There are 3.7 billion email accounts worldwide, and of that 3.7 billion, 86% of professionals prefer emails for communication. This infographic below by Webeeky shares astonishing facts about email which are…

5 Smart Ways to Keep your Remote Team Engaged in 2019

Posted by Guest on December 24, 2018

Employee engagement is the personal investment and emotional commitment that employees have towards their company.  Engaged employees love their jobs! They work harder, stay with the company longer and are more productive. Gallup Studies indicate that higher employee engagement has a definite impact on key business outcomes, including a company’s profitability. That’s why companies around the world are always taking several measures to boost levels of employee satisfaction and engagement. They organize training workshops, one-one coaching, offer more flexibility such as remote work options and so on. However, remote teams have their own set of challenges which dampen morale and engagement. Communication can be confusing, team coordination can be weak and lack of physical proximity can lead to dampened team spirit, low trust and feelings of isolation. All these issues have solutions. Here are five smart ways to keep your remote team engaged. 1.     Use Agile to Manage Your Remote Team It’s not easy for remote teams to coordinate with each other while working on complex projects. Ineffective communication, unclear directions, poor intra-team and inter-departmental coordination lead to confusion, misunderstandings and conflict – all of which are bad for employee engagement. Implementing an agile project management approach can minimize these roadblocks and boost engagement. The agile approach is centered around the principles of adaptability, mutual accountability, continuous improvement, frequent communication and empowerment of every single employee. That’s why it’s perfect for remote teams. For instance, the agile methodology makes people communicate openly and frequently to discuss roadblocks. Team members can…

The Top 3 Small Businesses Email Providers in 2019

Posted by Viola Eva on December 17, 2018

As a small business owner, you probably have many tasks and obligations on your plate. Each of these responsibilities can have an impact on your business in one form or another. That is why gathering accurate and crucial information on the proper subject can help you make an informed decision. If you’re thinking about which email provider is the best pick for your company, you came to the right place.   In order to make the selection process more manageable, we have prepared a short analysis of the top three small businesses email providers.   For all free or low-cost business email providers there, Mailbird is also a great low-cost option for desktop email clients as this is one of the main reasons why existing businesses choose Mailbird over the competition!   Choosing the right email provider can be an extremely crucial decision, especially if your business has the potential for scalability or if you’re working in the digital field. Because every small company has different needs, size and end-goals, what might work for one business can be utterly wrong for another. With that in mind, we urge you to make a quick analysis of your own and identify your company’s email requirements before making a choice.   The three highly efficient email providers that filled a spot on our list are:   Google G Suite (Google’s Apps for Work) Microsoft Office 365 (Outlook) Zoho   In each of the following sections, you will see that we start out with…

6 Steps To Writing The Best B2B Emails in 2019

Posted by Guest on November 29, 2018

Did you know that approximately 51% of B2B marketers use emails as their primary marketing channel? This was revealed by a recent Marketing Technology Strategy Survey Summary Report. Although new channels have emerged over the years since emails were first used, they still are the best option for businesses. However, there’s a twist to using emails, irrespective of whether you send a single or multiple emails, aspects that must be looked into if you’re to achieve the desired objective. Using emails can backfire on you. To counter this, there are some tips that you could implement to make your emails effective. Check out these 6 tips: 1. Who’s Your Audience? The only way to craft an email that will make any sense is by knowing your recipient. In this case, businesses need to identify who their target audience is and tailor the email accordingly. Without a target market in mind, chances are that your email will be irrelevant to the people who really count and therefore end up having no value. The fact is, the email isn’t really about you but rather your audience. Ensure that as you write it, you focus on them rather than your company. Make them feel as part of your brand. 2. Work On The Subject Line Any writer understands the value a heading or title holds in an article because should they not be “catchy” or interesting, you can be assured no one will bother reading the rest of your article. Email subject lines…

The benefits of having a formal email address for businesses

Posted by Viola Eva on August 25, 2018

We at Mailbird believe that the best way to explain the importance of email to you, as a business owner, is through the power of numbers — particularly when it comes to the significance of a formal email address. So, let’s start with some compelling numerical facts:   There are 4.6 billion email accounts worldwide.   There are 2.7 billion email users. Over 212 billion are sent and received on a daily basis. One person sends and receives 131 emails per day in a regular business communication. A total of 54 percent of B2B emails contain marketing messages. It is a fact that 91 percent of users check their emails daily, and 66 percent of them purchase through email. The average click-through rate of B2B marketing emails is 1.7 percent. The list goes on and on, but you get the idea!   For all free or low-cost business email providers there, Mailbird is also a great low-cost option for desktop email clients as this is one of the main reasons why existing businesses choose Mailbird over the competition!   Additionally, 72 percent of consumers prefer email communication, and that fact is more than understandable in an era of instant messaging. Now, imagine the possibility of reaching just a small percent of those potential clients and consumers, and how much that would grow your business and recognition on the market. Imagine getting in touch with a generic, unprofessional email address. Do you think they would even open that mail?   If…

The two best business email providers today

Posted by Viola Eva on August 25, 2018

When you are starting your own business, you will notice how many important decisions you’ll have to make on a daily basis. One of those decisions is choosing the right business email provider that can fulfill the needs of your growing company. You have to think about scalability, performances, technical support, regular updates and apps integration.   For all free or low-cost business email providers there, Mailbird is also a great low-cost option for desktop email clients as this is one of the main reasons why existing businesses choose Mailbird over the competition!   The great trinity includes Microsoft, Google and Amazon Web Services (AWS). In order to be of help, we are going to focus on the significant providers primarily because they are the most popular ones, and they provide excellent support for their clients. That doesn’t mean that you can’t find other email providers that would suit your company better than the ones we describe here. For reference, you can also take a look at:   iCloud Yahoo Mail AOL Mail Zoho Mail GMX Mail Yandex Mail Mail.com Lycos Mail   All of the above offer a free, basic email service, although if you want a professional email, you might want to subscribe to the more advanced version.   Mailbird is a Windows-based email service that works great with the business email providers we have picked out for our list. In this article, we will be looking at Microsoft Outlook and Google G Suite a little bit closer.…

How to create a good business email address

Posted by Viola Eva on August 25, 2018

Let’s imagine a scenario where the email address of SpaceX is [email protected], or Elon Musk has an email like [email protected] Can you even do that? Imagine a serious company or respectable people with email addresses like that. Even if you could, you shouldn’t, because a good business email address says more about the excellence of your company than any other form of electronic business communication.   For all free or low-cost business email providers there, Mailbird is also a great low-cost option for desktop email clients as this is one of the main reasons why existing businesses choose Mailbird over the competition!   The first thing you need to understand is that every part of the email address matters. It’s not as simple as putting the name of your company in the second part of the email address and leaving it at that because you already have a business email service provider. On the contrary, the first part is the one that speaks to your clients and customers about the level of professionalism you’re displaying at your company. If we go back to the start of this article, you’ll notice that what stood out the most was the fact that the names were not professional.   The fine art of constructing a good business email address is to keep everything clean, simple and accurate. Elegance derives from simplicity, and that should be your golden rule when it comes to email address creation. A professional email username is as significant as…