The Creative Evolution of Email

Posted by Christin on August 2, 2012

The nature of online communication in the form of an email has transitioned over the years. There is the never ending battle of whether desktop or web based email clients are better, Windows vs. Mac, Cats vs. Dogs, Apples vs. Oranges- the reality of it all is that we have a new breed of email users who enjoy the benefits of both worlds. Many new and diverse forms of email applications have evolved since the crashing halt of Thunderbird, later followed by Google’s acquisition of Sparrow (for Mac). What is happening with all these desktop email clients? Well, not only are they being simply bought out by the biggest online company in the world, but they are also refocusing efforts in the other facets of online communication. One of those being mobile communication, which is a whole other animal in itself. With a focus on the benefits of desktop email applications that use both features of web based, and the adaptability and power of desktop, Mailbird brings it on! One of the most widely used desktop email clients is Outlook, because they were quick on their toes to penetrate a market called the professional workforce. As society evolves with technology, we have more niche groups, and people who like to celebrate their individuality, who have very particular preferences especially when we talk technology and gadgets. With the public introduction of Facebook in 2006, online social networking hit a big growth spurt, over a “Wow, time flies!” six year period. So…

Technopreneurs Making Things Happen in Bali

Posted by Christin on July 3, 2012

In 2010 we had the chance to chat with Michael Bodekaer about his awesome decision to set up a work environment on the beautiful, tropical island of Bali. One of his many initiatives was Project Getaway, as mentioned in the 2010 Version2 blog post. Looks like we will have another batch of super talented entrepreneurs attending this year. A truly fantastic event for networking, meeting new people, learning, working, while living in luxury in a relaxing environment. One of the little gems that emerged from Project Getaway (among many other projects), is an email application called Mailbird. Michael Bodekaer has really been able to reach out to and inspire many other entrepreneurs, and has formed teams that focus on several different tech startups. Mailbird is a startup with a team of joined forces from the local talent in Indonesia, Denmark, including myself from the U.S. Additionally, Michael has been laying the foundation and building upon a business called Contenga International, with a work environment that directly correlates to that of Project Getaway. I was very lucky to have stumbled upon a job posting for Contenga International while still living in the U.S. It felt like I finally found the best job in the world, and people who shared the same ideals as myself. Even though I felt that it was too good to be true, I took the risk. One of the core values that unifies location independent tech entrepreneurs is making things simple so life is more enjoyable. Now I’m launching a slick Windows…

Make sure you don’t miss seeing Mailbird’s amazing new logo!

Posted by Christin on July 2, 2012

We had our great idea. The development already set in motion. We started to build the best Windows supported desktop email app, and a strong passion to unleash Mailbird for the world to see. However, one thing was missing…Mailbird needed a graphic symbol, a face, an image, a visual form to represent this awesome tool in all of its glory! We began throwing around ideas for a potential Mailbird logo. We even created a few mock ups of the logo design internally. What we really needed was a ton of ideas and examples, so we could start narrowing down our search for the perfect design. From envelopes in the shape of wings to origami style birds striped in red and blue, we had a long ways to go before finding the perfect logo. Having had many conversations about gradients, colors, shades, shapes, placement, image integration and more, we decided to check out 99Designs for additional inspiration. You could call it a perversion of truth to assume that creating a logo would be a quick and easy task. There is quite a crazy library of literature on the psychology of images and color when looking at logo design. Do we go with a letter envelope, a clever integration of a bird in the Mailbird text, an @ sign that easily identifies email? After 169 designs, tons of feedback, poll results, and the fusion of minds within the Mailbird team, we got it! Thanks to our winning designer, Pich from 99Designs, we we can…

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